I keep looking to my left. I keep looking to my right. And, I keep turning around. I know they are here, they are somewhere close. I don’t look ahead. I keep saying to myself that they’re not in front of me, that would be too obvious. I’m thinking that they’re trying to stay invisible.
I stop. It’s in the middle of the day. The sun is staring at me. And I’m staring right back at it.
Suddenly, there are people all around me. But I keep staring at a man and his shadow. I know that he is my competition. I can feel it. I don’t know who he is, but I’m thinking that my competition is casting the shadows. That’s how I’ll be able to spot them.
I can hear you asking. Why are you thinking about your competition, and why are they the only ones casting shadows? I don’t know about the shadows, but I know why I’ve been thinking about my competition.
The reason is this; I am testing a new tool for SEO, and I’ve been asked to add my top 3 competition. It should have been easy, but I just couldn’t think of any. So, I went for a walk.
The sun is obviously playing tricks on me. There’s not a single person anywhere close.
I haven’t been thinking about competition at all. It’s just been me, and my friends. I’ve been blogging for fun. Now that I’ve started a business, I need to be switching focus.
You won’t see any difference, well, maybe just a little. I’ll still be talking about marketing, business, and the occational pizza story. But, should I keep looking over my shoulder for my competition? Is that part of business?
When I say competition, I’m not talking about enemies, but a business that inspires me to reach my goals, and a business that inspires me to take things to another level. I need competition. I really do.
Competition is what’s going to help me become who I really need to be in business.
I remember when I used to play basketball. I didn’t enjoy playing against a terrible team. It was a lot more fun to play against the best teams in the league. I wanted to win so badly. I wanted to bring my A game, but I never did play my best against the terrible teams. Why? Because I play better when I’m under pressure, and when my oponent is fantastic.
Now that I’m thinking about competition in business, I feel that I have already climbed to another level. I have started to understand how to think, and how to embrace the fun and what I’ll eventually love about business – that’s right, my competition.