sly : marketing

Your Car Tells a Story – about You

I love to write, and I love marketing, and the reason I love both, is because they’re both part of storytelling.

I am an amateur when it comes to writing, but I am doing my best to become better at it. I have published Fuzzy on Amazon, and I’m almost finished writing a novel. To me, storytelling is an integrated part of any type of marketing.

What many don’t realize about storytelling is that either:

That’s marketing and storytelling 101. And one of the reasons why I wrote Marketing Made Simple.

Passionate about cars

I don’t have a passion for cars. To me, cars are more or less a way to get where I need to go – if I’m not walking. I don’t drive every single day. I don’t drive every week, and sometimes I don’t drive for a month. But, I walk everywhere.

But, I am fascinated by cars, and I am fascinated by the people who’re passionate about cars. That’s why, a few weeks ago, I decided to attend a show for car enthusiasts.

When I’m doing things I wouldn’t normally do, I discover that it helps me become more creative – and, it’s actually a lot of fun.

american cars part 1

I was watching the cars, and I recognized a few, but what I really did was creating stories about the owners of the cars.

I looked at this car.

american car part 3

I looked at this car.

american cars part 3

I looked at this car.

american cars part 4

I looked at this car.

american cars part 5

And this car.

american cars part 6

When you’re looking at all of the incredible cars, you might think that the show is really about the cars.

But, it’s not.

It’s always about people

I was looking at the cars, but I could have been looking at pets, tents, or airplanes or I could have been attending a wine tasting seminar. It doesn’t matter.

It’s always about people.

There wouldn’t be any cars, pets (they would just be called animals), airplanes, wine, tents or boats without people.

No matter what you do, it’s always about people.

That’s why I always say, no matter what you do when it comes to marketing, always focus on people.

44 responses to “Your Car Tells a Story – about You”

  1. Absolutely Jens!

    It IS always about people and how they do what they do and never about the materialistic things we see around us.

    I loved the wonderful pictures of the cars, and the yellow one made me wonder too as to how the owner must be or what the nature of the person owning such a care would be. I guess you must have got a whole lot of more ideas for your new story 🙂

    Thanks for sharing and wishing you the best for your upcoming stories, which you are so good at. 🙂

    • Hi Harleena,

      Thank you so much for your kind words. I have just recently bought a camera, so now I’m trying to become better at taking pictures. Hopefully you’re going to see some awesome pictures here in a while 🙂

      I met some really interesting people at the car show, that’s for sure 🙂

  2. Caimin says:

    I think you’ve hit the nail on the head again, Jens.

    Too often people forget that behind all the profiles, Likes, tweets, Circles, Triangles and the rest,
    there are real people who like to be talked to on a human level, not merely as a target market.

    • Many talk about that social media is all about the social part, and that it’s all about people. But what many forget is that everything in marketing is about people, because, like you said, behind everything, there’s a real person who is having real thoughts and creating a real story. And that’s why we should create the story first.

      Thanks a lot for your comment 🙂

  3. Joseph Hipolito says:

    Wow I like the USA flag in the car. looks really awesome…

  4. Simmeon says:

    Hey Jens,

    I do like your concept, I’m positive the stories that these guys and girls would tell you about how they got the car looking the way it did would be interesting for sure. I like the body on that USA flag one. People in general just see the object (the money) and never give the people enough attention, nice post mate.

  5. Ruth Zive says:

    Jens – loving the new look my friend! I pretty much feel the same way as you about cars. I’m on the verge of getting a new one, and I’m just going to leave it up to my husband to decide what we should get (he loves cars). Perhaps I should show him some of your pics for inspiration?

    • Thanks a lot Ruth.

      I have been testing various designs, and this is the one I like the most (at the moment).

      I’ll probably buy an electric car (if I’m going to buy a car at all). We have one car, but my wife usually drives that one. I am the one walking if I’m not with my family 🙂

      You should definitively show your husband the pics, maybe you’ll end up with the one with the American flag 😉

  6. I have a neighbour with a nice Mazda Miata from 1992. It’s a special edition convertable with leather and airco and cruise control and such. A beautiful car… BEFORE he bought it, that is. He has had 3 or 4 small accidents and didn’t bother to repair any of them. He drives like crazy, never cleans it and is a real disgrace for that car.

    It has nothing to do with marketing, but it reminds me of an old saying that confirms your point, Jens: “Show me thy car and I know thee” 🙂

    • I know what you’re saying. I know of a few people who’re washing their cars 2 times a week and spending more time with their car than with their family. And I know people who doesn’t spend time on their car at all. So, people are very different 🙂

  7. Carolyn says:

    Hi Jens,
    That first truck reminds me of the truck in the Disney movie, Cars!
    I love cars, and I love my car, but my choice of car is somewhat constrained by my life as a mom. If it were just me, I would pick a convertible, but they don’t make 7 seater convertibles!

    Yes, a car definitely tells a story. 🙂

    • That’s true. That’s what my son told me too 🙂

      We have one car at the moment and it’s a 7 seater too. But I might buy a small electric car for driving in the city. I am not sure if I need it or not. I love walking, but I know that soon it will be raining all the time and it will be dark and cold as well. It might be better to have a car during autumn and the winter.

  8. Josh says:

    I live in car heaven- Los Angeles. If you don’t own a car here it is probably because you can’t afford it, are too young or no able to drive for some other reason.

    It is part of the culture here and since we spend so much time in our cars many of us pay more attention to them.

    Cars tell lots of stories. I know some people who believe that the way a person keeps their car is indicative of how they keep their home. I don’t know if it is true, but it is interesting.

    • Hey Josh,

      I remember the time when I lived in the US (1990-1991), not many people walked. They drove everywhere. I wasn’t used to that from living in Norway. But like you said, it’s part of the culture and it is becoming part of the Norwegian culture as well. Cars are very expensive here, but every person I know has a car.

  9. Bill Dorman says:

    Ding, ding, ding; light bulb moment…..yes, it is ALWAYS about the people and if you realize that, everything else will fall into place. I see so many people, especially in social, who think they don’t have time to be ‘social’ because they are building their business. And then they wonder why their business isn’t going anywhere……..

    Some pretty sweet cars there. I think the black one was a Dodge; you need to get you one of those for your pizza runs…….:).

    • I’d love a Dodge, isn’t that the same as Vin Diesel drove in Fast and the Furious movies? Well, I don’t know much about cars, but I need a cool one for my pizza runs I know that much 🙂

  10. Tim Bonner says:

    Hey Jens

    Wow, some great-looking cars there. I don’t have a passion for cars either to be honest. They’re just for getting me from A to B.

    You’re 100% right though it’s all about the people. I often wonder why people chose a particular car. What’s their story?

    Thanks for sharing Jens. I hope you’re having a great weekend.


    • Hey Tim,

      Thanks a lot for your feedback. I have been looking at the pictures of those cars for a while now and I must agree that they look awesome. But, I still spend most of my time walking 🙂

  11. Ralph says:

    Jens, I love the new look man! Fantastic. Sorry, I haven’t visited much lately. The world is a busy place and priorities are priorities. I am not complaining though. I am on the hunt for good content again and here I am.

    I agree with your attitude here. It is ALWAYS about the people because without them there wouldn’t be anything, right?

    I have a photography series that I am creating where I photograph vintage cars from the front only. I love some of the vehicles you got here and the personality they have have. Very cool.

    • Hey Ralph,

      You don’t need to say you’re sorry. I certainly know how time goes by. I’ve been kind of busy lately myself, and my wife just gave birth to our third child so that’s my excuse 🙂

      I have just recently started to take my own photos. I have bought the Canon EOS 650 D and I’m going to help my clients to take some nice photos, but first I need to practice 🙂

  12. Warren says:

    Hey Jens, all I saw were the cars, thanks for re-focusing me!
    You are right of course, but so often it’s hard to see what’s right in front of us.
    I remember the story about the railroads. They thought (and only saw) that they were in the train business (they were actually in the transport business) and when transport trucks started popping up all over, they didn’t worry because they were in the “train” business. We all know how that lack of focus turned out for them.

    • Hey Warren,

      The cars look awesome, and that’s what most people see. But I love to think of all the various stories behind the cars, and I bet that most of them are full of inspiration, even for people like me, who’re not that interested in the first place 🙂

  13. Anna says:

    Wow! I have just forwarded your post to my husband, who is really passionate about these vintage old-timers. These cars have got a true story behind them, my husband has remodeled an old shelby cobra from the 60’s as well, but it makes me always smiling because he spends more time with the repairing and polishing than driving:)

    • Hi Anna,

      That’s awesome. I hope your husband like the pictures. I could have taken hundreds of pictures, but I don’t know much about cars and I just took some random pictures of the cars I found interesting 🙂

  14. Adrienne says:

    That’s great advice Jens.

    When I go places I like to watch the people and make up my own stories about them. Like where they’re from, where they live, what kind of relationships they have, etc. So I can see with you and the cars that I pretty much do the same thing. It’s all about what people want. Man, that’s so true.


    • That’s exactly like me. I love to watch people as well, and I can sit for hours just watching people walk by.

      Now that I’ve bought a new camera, I might take pictures of people and create stories about them on my blog 🙂

  15. Awesome pictures! When I was looking at the pictures of the cars, I was trying to imagine who the driver would be; what his background was, his job, his family, etc. It’s true, cars make interesting people. Thanks for sharing

  16. Mei Mayore says:

    I agree Jens. People choose products according to their personality or character. Hence, it is necessary that we design our products based on the demands and preferences of our target audience.

    • That’s true. And that’s why so many companies are now letting the customers design their own products. One of my friends received his custom designed credit card just a few days ago, and I just had to look twice. It looked so cool 🙂

  17. Nina Corales says:

    If you will offer a product in the market, make sure that your target customers could really identify with your product. Let them know how your product can help them.

  18. Elaine Salt says:

    Behind every product present in the market has a notable story. Every product is a representation of the heart and character of its target consumers because these products are made to address the needs of the people.

  19. Daniel says:

    The article is very interesting for me. Nucci things I did not know until now. I’ll be happy to share more things on this topic yet.

  20. Nina Corales says:

    Everything that surrounds us have their own stories. Any product tells a story about the buyers. A product can depict the preference of a buyer, sometimes a thing can give you a hit whether its owner is a male or female.

  21. I agree, sometimes the most subtle details can reveal a lot about the car owner. Maybe it’s because I got used to it, but I think most of the people I know have a car that reflect their own personality. For example.. you just look at our front yard and you see a half-rusted pickup truck and a shiny black SUV, you can guess which one I’m taking to work, and which one my husband uses for his fishing trips.

  22. Joel says:


    Everything in the universe is working directly or indirectly for the benefit of the people.I love yellow car.Do you think car tells us about the personality of any person.


    • I don’t know much about cars. I know more about people than cars, that’s for sure. I am not sure if it’s possible to always make the assumption that it’s possible to tell the personality of the person by looking at the car. But, I do think that it’s possible in many cases.

  23. Remy Santos says:

    The cars were amazing! It was like a person, what you see outside does not determine who he is inside. The driver or the owner of one of those cars is surely has a story to tell. These story will catch the interest and get the heart of the possible customer which will suffice to their needs.

  24. Leny Turns says:

    Story telling is one of the effective ways in which can persuade people and touch their hearts. Those cars may seem ordinary to some, but for sure, there will be an extraordinary story for each and every car driver.

    • That’s exactly what I was thinking. I don’t know much about cars, and to me those cars were amazing, because they looked so different from regular cars. Just by looking at them, I could see that the owner had spent a lot of time and money on each car.

  25. JD says:

    You are right. Your car will tell everything about you so it is important that you are driving a car that can reflect who you are. Have you ever thought about having some vehicle wraps? I really think that one is a good idea.

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