sly : marketing

You don’t need a new computer to be a super hero

ipad writing

I believe that the best kind of marketing is the marketing where the customer is telling stories to himself. It’s the kind of marketing where the customer is doing the talking, without even being in the store. I believe that the best kind of marketing is when the customer finds the information he needs, and he keeps reading, watching and arguing for himself why he should buy the product.

I’m like that right now. I’m the perfect customer. The people working in the store doesn’t need to spend any time trying to convince me to buy. I have what I need, I just…

What I am about to tell you is pure evidence that marketing works. You should read this post at least two or three times, and don’t rush off to somewhere else, think about what I’m telling you.

I want a new computer, but I don’t need it, or do I?

I have been thinking about buying a new computer for several months, and I finally believe I’m ready. The reason it’s been taking me a long time to get ready is that the price is fairly high, and I had to decide which computer I was going to buy. I wasn’t going to buy a PC, since I have been using a Mac for the past 7 years or so, and I won’t switch back.

But, the problem with buying a Mac is that it’s fairly expensive, and since I’m a business owner, I need think twice before I buy anything.

But the real problem is that I really don’t need a new computer.

I am currently using a 5 year old 17″ MacBook Pro. I don’t have any real issues using it, but it’s slow and the hard-drive is packed with old files. And it’s heavy. I can probably find many other excuses to buy a new computer, but the thing is, I want a new computer. I believe I’ll be a lot more productive with a new computer, and I believe that I’ll be more creative with a new computer. And, finally, I will be smiling a lot more if I buy a new computer.

I am going to spend a lot of money on a new super computer. I might buy the 11″ MacBook Air and a 27″ Cinema Display. This looks to be the perfect combination for me. I am working at home and at the office, and I’m traveling a bit, and I am visiting my clients. I need a laptop, even though I am using the iPad at the moment. I am actually writing this post on the iPad.

The iPad is great, but…

I use my iPad all the time. It’s so tiny, and it helps with most of my tasks and projects. But, there are some things I can’t do with the iPad. For instance, I haven’t been able to edit images the way I am used to, and it’s been hard to develop websites and upload files. To me, the iPad is amazing, but I can’t do all my work on the iPad. And that’s why I have been thinking that I should either just use the iPad for some of the business tasks, and do the most complicated tasks when I’m at the office.

I’m actually thinking about changing my behavior just so I can justify buying a new computer.

The iMac is great, but…

My kids are using an iMac at home, and it’s been a fantastic computer for the past 6 years or so. I have been thinking about buying a new 27″ iMac instead of the MacBook Air, and keep using my iPad or my old MacBook Pro when I’m not at the office. This way, I’ll be using a different super computer when I need one, and I’ll structure my tasks in a way that fits the products I am using. This way, I’ll probably spend more time at the office, and get more things done.

I’m ready. But, why on earth do I need a new computer?

I am ready to buy the computer, I’ve been the one talking to myself. I haven’t talked to a single person who have told me to buy a new computer. My old 17″ MacBook Pro works great. It’s been perfect for 5 years. But still, I really want a new Mac, and I am absolutely sure that it will make me more productive, more creative and that it will make me smile even more.

I want a new Mac. I really do. I’ve been watching the reviews. I’ve been watching pictures. I’ve been watching movies. I’ve been looking at them inside the store.

Add marketing to the product, and people will start behaving like me. They’ll throw away a “perfect” computer, just so they can have a smaller and faster, or a bigger and more shiny product.

35 responses to “You don’t need a new computer to be a super hero”

  1. Lisa says:

    It seems like all the marketing is working on you since you really don’t NEED one yet. But you are wise to prepare early as there is so much to research on buying a new computer and it would be harder when you didn’t have one and needed it now.

    • Absolutely. The marketing is working. I clearly don’t need a new computer, but I have been thinking about buying one ever since I started my business. And I know that I’ll end up buying a new Mac fairly soon, and it’s all because I want to.

  2. Althea Young says:

    Before, I have this thought that I wanted to get the most updated gadgets in the world but I have realized later (when I started having a job) that my hard-earned money is not for that but for a more necessary things.

    • I am still like that. Maybe not as much now as I used to be. But, I feel that I can work a lot faster and be a lot more productive if I just have the newest computer, iPad, iPhone etc.. I know that it’s not true, but it feels like it. And when it feels like it, I end up buying ๐Ÿ™‚

  3. Maja says:

    The best requirement to be super hero is thinking level that must be update each day to dish up novice ideas to the audience. With newness of mental though you can divert the market on a new successful way to meet the customer requirement.

  4. Ah…I can understand your confusion Jens!

    Financially we tend to think twice because prices are high, yet we know we can be much more productive with the latest. I have a lot of those thoughts too and the marketers are great at selling their products for sure.

    I’m sure Carolyn would be the right person to help you decide what version would be best, as I don’t have much of an idea about Mac. But yes, if you really feel you need it (and want it of course too- why not after all) – then don’t think twice and go ahead and buy it ๐Ÿ™‚ Gift yourself something that will help you and make you happier – after all all of us need that too. ๐Ÿ™‚

    Thanks for sharing more of you with us. ๐Ÿ™‚

    • I listened to Carolyn when I bought the printer, and I’m sure I’ll get some great advice from her when it comes to the computer as well ๐Ÿ™‚

      I want to be able to do the best work possible and in my mind, I need a new computer to be able to accomplish what I want to accomplish. But, on the other hand, most of the things I do at work is writing, and a brand new computer probably won’t change the way I write. But, because it’s new I might spend a lot more time on the computer, and that means that I’ll be writing a lot more, so in the end that means that I’ll become a better writer ๐Ÿ™‚

    • Carolyn says:

      Thank you for your vote of confidence, Harleena. I will do my best!

  5. Bill Dorman says:

    If you are ‘absolutely’ sure it will make you more productive and much better looking, then quit wasting your time and jump on it right away.

    The other thing to do would be to challenge yourself; set some parameters and if you accomplish X, Y & Z in the next 60-90 days then you can ‘reward’ yourself with a new computer.

    I’m not doing near as much as you, but I was ‘functional’ on some pretty old stuff for quite awhile. My office gear just got upgraded, but it looks like yours. I have a small Acer Aspire notebook, but at the office it is hooked to a 27″ screen and I have a keyboard to type on. It’s temporary until we decide what to do for the agency on a large scale, but compared to what I had, this rocks.

    So I can understand your argument about new & better taking it up a notch.

    Good luck with your decision.

    • I am sure that I’ll be better looking ๐Ÿ™‚

      Well, I have this feeling that I should be investing in the latest and greatest for my business, instead of spending time thinking about why I am stuck using “old” stuff. I know that it might not make any sense. The computer I am using works great, the only problem is that a new computer is a lot better. It’s my mind that’s playing tricks on me, and at the same time it’s marketing. But, in the end, I am sure that I’ll be doing a better job with a new computer (and a new screen).

      I’m going to take your advice and reward myself with a new computer. I have to get three new clients first, after that I’ll buy the computer.

  6. Mark says:

    Hi Jens, I believe I’m about ready to jump on an iPhone and iPad…

    I’ve never really adopted mobile tech gadgets into my life. I had my first smartphone back in 2,000 out of China. I spent a fortune out-fitting my entire office with them.

    The only thing I did with it is make phone calls, lol!

    In fact I’ve had several mobile tech gadgets, read the instructions for about maybe a week, used it for two and that was it.

    These were exspensive devices, too!

    Now that I’m spending time on the soical web and blogging, these tools are almost essential; especially when you travel as much as I do…

    I’ll let you know how integration goes – keeping my fingers crossed ๐Ÿ˜ฎ

    Cheers, Jens!

  7. Adrienne says:

    A lot of us just talk ourselves into new things Jens. It’s because of all the great marketing that’s already been done too. You’re right though, you already know what you want when you walk into that store, or buy it online, whichever direction you go.

    I wish I could say I’m that way Jens but I’m not. I seriously do not buy anything that I don’t have to have. Now I did buy a laptop earlier this year finally, my first one. Did I really have to have it? Not really but I found that when I’m taking my friends to the hospital and sitting with them which I had been doing often, I was wasting my day without being able to work. I also like to get away from my desk so for those two reasons I invested in a laptop and trust me, it was not expensive at all. But something I’ve been wanting for a long time.

    I say just go for it. Heck, you’ll never be happy until you just do it as they always say. Have fun with the new toy!!!


    • I will buy it, and after talking to Carolyn, I’ll wait until the end of next week to see if there are any new updates to the Macs. And, after talking to Bill, I have decided that I am going to reward myself with a new computer after I have received 3 more clients ๐Ÿ™‚

  8. Marketers are well trained and they are very well easy and they will read their clients mind one who is well experienced and also the main thing he will just give a comparison between the competitive products which we are liking to buy. Your style of writing article is nice and keep writing more..

  9. Tim Bonner says:

    Hey Jens

    I’ve been thinking about buying a new PC for a while. Like you I don’t need a new computer but I would like one. I keep looking at various websites and it just make me want a new PC even more! That marketing is sure grabbing my attention.

    It won’t be an impulsive buy though. Oh no, I’ll be saving up for it for a while! I got myself some budgeting software and I’m determined that’s the way forward for me!

    Best of luck with getting three clients really quickly and then you can go out and get the computer of your dreams!

    • Hi Tim,

      The reason I am still thinking about if I should buy a new computer is a money issue. I have just started my business and I have to control what I am doing. I don’t know if I have clients and an income 3 months from now, and I should really be saving my money to what if… On the other hand, I feel that I will be much more productive if I buy a new computer. So, buying the computer might help me get more clients. It’s the chicken and the egg all over again ๐Ÿ™‚

  10. Carolyn says:

    Hi Jens, Well, I do have a bit of an opinion on this. I’m thinking you crave new tech even more than I do! Wow.

    Okay, I have quite a bit of experience, not only in tech, but in justifying new tech purchases. I’m thinking you don’t necessarily want advice on tech, but on how to justify the new purchase. Here goes my opinion:

    By having a 17″ MacBook Pro, you’re straddling the worlds between portability and desktop. So you can justify going portable with the Air or going desktop with an iMac. (Brilliant work getting that 17″ laptop five years ago.) As you said, you could even do both by getting the Air and docking it to a screen. I would suggest that you take a good look at the 11″ screen to make sure it’s large enough for you to be able to get your work done on it without too much eye strain.

    I suggest that you wait. Just a bit. There have been strong rumors that Apple is going to have an announcement on October 17. perhaps announcing a 13″ MacBook Pro with Retina display, a new iMac and an iPad mini. So hang tight for a few days and see what is announced. Even if you don’t get a new model, the older models will come down in price.

    • That’s great advice Carolyn. I’m going to wait until the announcement, and I’m also going to wait until I get three more clients. This way I feel that I can afford an expensive computer. I have actually thought about buying a Macbook Air and a 27″ iMac, to get the best of both worlds. But I’ll see what happens with those clients first and with the Mac updates ๐Ÿ™‚

      Thank you so much.

  11. Chloe B says:


    Sounds like you and I are in the same boat. I have been waiting so long for the Ivy Bridge Mac Mini, that by the time it comes out (which may be any day now given the low stock stories circulating) Haswell is going to be just around the corner. I know Macs generally last a lot longer than pc’s, but no-one wants to buy outdated technology.

    But that is the beauty of a Mac. Regardless of the technology, they perform well for a lot longer than a pc.

  12. Josh says:

    If it is a question of improving productivity and quality then I usually make the purchase, provided it is not going to break the bank. It usually comes down to the age old question of determining what you need versus what you want.

  13. Bill says:

    What about the ‘new-to-you’ option of purchasing a refurbished computer?

  14. Felicia says:

    The problem with marketing and media is that it makes us want things we donโ€™t really need. Right now I still have an iPhone 4 and the iPhone 5 is out. My smartphone isnโ€™t really broken and yet I am compelled to look at the iPhone 5 to see what itโ€™s made of and oh the luster of it. Since Iโ€™ve been an impulse buyer in the past, these days, before I purchase anything I like, I always ask myself whether I want it or I need it. If itโ€™s a want, then I wonโ€™t buy it.

  15. Fatima says:

    I love the way you have put the thought across. That’s what marketing does;it creates the need for something which you might already have but it makes you go buy a new one just like that ๐Ÿ™‚ Great post.

  16. abhishek says:

    I can understand your dilemma, Jens. I invested money in an I Phone in haste and now I hardly use it. Since long I have been planning to buy an Apple laptop but stopping myself due to money issues. I know it will be very helpful for my work, but I am still confused. Take time to decide what will serve your needs the best.

  17. Aayna says:

    Hey Jens,
    This entire post seems as if I am talking with my conscience. I always witness this eccentric dilemma whenever I plan of buying a new gadget. The feeling of possessing the latest gadget is indeed one of its own kind, but my home is filled with such latest gadgets which I hardly even give a glance after the hefty purchase. So, after wasting a lot of hard earned money of my parents as well as my own, I have made my mind not to go gaga over any gadget and first rate it in terms of my need and use, then make a purchase, if it seems to be useful. Thanks for writing such a wonderful post.

    • Hey Aayna,

      Then you can probably relate to what I’m going through right now ๐Ÿ™‚

      I have decided that I won’t buy a new Mac until I have finished my novel. And that’s exactly why I am working hard right now to finish it.

      Thank you so much for the comment.

  18. Hi there, just wanted to tell you, I enjoyed this blog post. It was helpful. Keep on posting!

  19. Elaine Salt says:

    If you find it slow and heavy, you could go to have a new one. This could help you much in doing faster stuffs and which you know can be beneficial to you in working productively. It may cost high but it will worth the price and its offers. This is a eye opening post especially if a person is compulsive in having a new gadget even if its not in need.

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