I believe that the best kind of marketing is the marketing where the customer is telling stories to himself. It’s the kind of marketing where the customer is doing the talking, without even being in the store. I believe that the best kind of marketing is when the customer finds the information he needs, and he keeps reading, watching and arguing for himself why he should buy the product.
I’m like that right now. I’m the perfect customer. The people working in the store doesn’t need to spend any time trying to convince me to buy. I have what I need, I just…
What I am about to tell you is pure evidence that marketing works. You should read this post at least two or three times, and don’t rush off to somewhere else, think about what I’m telling you.
I want a new computer, but I don’t need it, or do I?
I have been thinking about buying a new computer for several months, and I finally believe I’m ready. The reason it’s been taking me a long time to get ready is that the price is fairly high, and I had to decide which computer I was going to buy. I wasn’t going to buy a PC, since I have been using a Mac for the past 7 years or so, and I won’t switch back.
But, the problem with buying a Mac is that it’s fairly expensive, and since I’m a business owner, I need think twice before I buy anything.
But the real problem is that I really don’t need a new computer.
I am currently using a 5 year old 17″ MacBook Pro. I don’t have any real issues using it, but it’s slow and the hard-drive is packed with old files. And it’s heavy. I can probably find many other excuses to buy a new computer, but the thing is, I want a new computer. I believe I’ll be a lot more productive with a new computer, and I believe that I’ll be more creative with a new computer. And, finally, I will be smiling a lot more if I buy a new computer.
I am going to spend a lot of money on a new super computer. I might buy the 11″ MacBook Air and a 27″ Cinema Display. This looks to be the perfect combination for me. I am working at home and at the office, and I’m traveling a bit, and I am visiting my clients. I need a laptop, even though I am using the iPad at the moment. I am actually writing this post on the iPad.
The iPad is great, but…
I use my iPad all the time. It’s so tiny, and it helps with most of my tasks and projects. But, there are some things I can’t do with the iPad. For instance, I haven’t been able to edit images the way I am used to, and it’s been hard to develop websites and upload files. To me, the iPad is amazing, but I can’t do all my work on the iPad. And that’s why I have been thinking that I should either just use the iPad for some of the business tasks, and do the most complicated tasks when I’m at the office.
I’m actually thinking about changing my behavior just so I can justify buying a new computer.
The iMac is great, but…
My kids are using an iMac at home, and it’s been a fantastic computer for the past 6 years or so. I have been thinking about buying a new 27″ iMac instead of the MacBook Air, and keep using my iPad or my old MacBook Pro when I’m not at the office. This way, I’ll be using a different super computer when I need one, and I’ll structure my tasks in a way that fits the products I am using. This way, I’ll probably spend more time at the office, and get more things done.
I’m ready. But, why on earth do I need a new computer?
I am ready to buy the computer, I’ve been the one talking to myself. I haven’t talked to a single person who have told me to buy a new computer. My old 17″ MacBook Pro works great. It’s been perfect for 5 years. But still, I really want a new Mac, and I am absolutely sure that it will make me more productive, more creative and that it will make me smile even more.
I want a new Mac. I really do. I’ve been watching the reviews. I’ve been watching pictures. I’ve been watching movies. I’ve been looking at them inside the store.
Add marketing to the product, and people will start behaving like me. They’ll throw away a “perfect” computer, just so they can have a smaller and faster, or a bigger and more shiny product.