I haven’t done much to prepare myself for the new year, well, other than focusing on healthy habits. I didn’t do much for my clients either. I have just hustled like I’ve always done to help them with marketing, and so far, that’s about it. I do believe that we should have a different focus when it comes to the end of the year. I’m just not there yet. And, that’s why I really enjoyed this guest post from Steven Papas.
It got me thinking.
It’s that time of the year when we uncontrollably go into self-appraisal; thinking through our personal and business lives and trying to figure out what we did right and those that went wrong. For most people, it calls for celebration after going through their annual achievements. However, for others, it’s a period of wishes and moment of marking things they’d done differently.
As important as this seems, there is still one last factor we all need to pay attention to; our business contacts. These could be your business partners, affiliates, clients or customers; whichever people fall into this category for you, should be part of your exit plan last year and your entry into the New Year.
Giving Your Business a Personal Touch
This moment, among other celebration ridden periods of the year, is a time when loved ones and people who share common interests exchange gifts and spend time together. What could this mean to your business? It’s simple; time to give your business a personal facelift. What’s your opinion on gift giving? If you are undecided, read this article. People naturally develop a sort of affinity towards individuals and businesses that have some personal attachment with them. And the best way to introduce that affinity is by giving your business a personal facelift – which is what the yuletide and new year season presents to all of us. People get emotional during seasons like this and you can take advantage of it to the benefit of your business.
How do you do this? Simply connect and introduce yourself to their personal lives. I used this strategy last year and it didn’t only work perfectly well, but helped me start up this year with a good list of clients waiting on my order list. I will go into details in a while, but first, lets us examine while most people lose business contacts.
Why People Lose Valuable Business Contacts
While there may of a lot of reasons to this effect, the major one standing at the top is lack of communication. Most people never get in touch with their business contacts until they need a favour. Don’t get me wrong, this is rather natural – especially in this busy time, but you’ve got to think of your business first. There is a slogan that’s common with email marketers… “a subscriber is equivalent to $1 per annum”. This is a ridiculous statement that most online marketers have found to be true. But you probably know what it takes to build a good list and nurture it to profitability. So if you’ve made any business contact last year, which could be your buyer list, those experts or colleagues you met in seminars, business workshops or through any other physical or online platform, don’t wait until you need their help before communicating with them,. In fact, this is a perfect time to break the silence and surprise them with a warm message recounting a shared business memory.
Okay, here’s how I’d do this!
The Best Way to Warm Your Business Contacts
Amidst every other promotional message, JV invites, season’s greetings and other communications I send my business contacts from time to time, I have never missed the unique opportunity that the end of year and the following New Year celebration provide. And it’s been amazing. Believe me, this is the perfect time to send a touching message across to all your business contacts. While congratulating them on their achievements the previous year and showing them you are also interested in the success of their personal lives, it also helps keep your business in their memory at the onset of the following year. And here is eve the favorite part; if those are business contacts, I normally create an enticing online photo book off our JV meetings, seminars and workshop pictures with perfect descriptions to refresh such moments in their memory and send it to each one of them. And for my customer list, I often send them some free items or discount offers. Or perhaps negotiate them a handy coupon to a valuable product I know they’d like; accompanied with a short brochure of my services and business intents for the New Year. This has worked for me. And guess what, I did it again this year. If you didn’t do anything like this or perhaps sent your contacts a warming message to refresh the memory of your business in their mind this New Year, it’s never too late to do so.