sly : marketing

Should we be writing for mobile devices and people with no time to read?

I am not always as calm as I am tonight. I’m living the life of a solopreneur. I’m enjoying every minute of it, but I’m hustling to get control of everything I am doing. Don’t get me wrong, I don’t think it’s a goal to feel that I’m in control, because I’m always juggling projects and clients, and that’s something I’m comfortable with. But, it’s summer, I’m living in a tent, and I am enjoying the view of the ocean and the sound of the seagulls. That’s probably why I feel that I’m this calm.

iphone black

I’ve been thinking that I shouldn’t always write long blog posts, or long emails. Many times, I keep writing more words than necessary, because I really enjoy writing, and I feel that I need to write a story (with a beginning, a middle and an ending) in order to explain what I am trying to accomplish. Sometimes, when I’m writing a short post, like this one when I wrote about why using the sent from my iPhone signature is a good thing, I didn’t explain exactly what I was thinking about. It’s a lot harder to write easy to understand and short posts, than long and complex posts.

But, I love short and I love easy and simple, and that’s why I keep writing every single day. And, that’s why I sometimes try to keep my posts less than 300 words (even though that’s not something I recommend when it comes to SEO).

The reason why I started being brief, is because I have less time now, than ever before. But, when I turned my head and looked at my friends, my clients, and looking at what most of the other (business) people I discovered are doing, many of them are using their mobile phones and they have as little time as me.

That’s why I have been thinking that, when I write blog posts, and when I write new articles for my newsletter, I shouldn’t necessary be using many words or write the articles as a story. Many people are reading whatever I write on their mobile phones, and they don’t have as much time to read it, so they’re scanning and not reading every single word.

Targeting busy people who are using their mobile phones, might be a good thing – especially since when I did some research on the members of my family, friends, and clients, most of them are doing exactly what busy people with little or no time are doing, using their mobile phones, and scanning texts and deleting things that are not just boring, but too many words to read.

I am scanning everything. Are you?

Are you reading just as much as you used to, or are you scanning more than ever. And, are you filtering what you read, and are you using a mobile device to read email and blog post?

I still read a lot of my email on my mobile phone, even though that’s one of the reasons why my iPhone is making me less productive. And, I am still reading many blog posts on my iPhone and on my iPad mini. To me, reading on my mobile devices, makes me want to read less words.

There are 7 comments

Your email address will not be published. Required fields are marked *

Subscribe: rss | email | twitter | +