sly : marketing

Do you write when you have nothing to write about?

I know that for me, there’s no such thing as writer’s block (it’s a term I don’t use). But, sometimes, I need more time to finish, and I might need more time to get started.

If I sit down and start writing, and keep writing, I’ll eventually come up with something.

I don’t publish most of what I write. I usually start every morning by just writing – something, it can be anything, mostly just thoughts, like a personal diary.

Sometimes I write about a dream. Sometimes I write about an experience I’ve had while I’ve been out walking (the fake deer). Other times I write about people who inspires me (the dentist and the painting).

I tell stories. I’m doing my best to turn complex marketing into something easy and fun to read, by relating everything to stories (the touch of his magic hands). But, sometimes, it’s hard to get started, and even harder to finish.

So, what do you do when you have nothing to write about? Do you skip, and wait for inspiration. Or do you hustle and just keep going no matter what? Or maybe something completely different?

I either sit down and just write until I finish something. Or, I go outside and walk until I find inspiration.



12 responses to “Do you write when you have nothing to write about?”

  1. Josh Wilner says:

    I just write and see what happens. Sometimes I choose not to publish it, but most of the time I just let the words take me on a journey.

    It probably doesn’t help me secure as many readers as I could gather if I wrote about one topic or spent more time trying to produce ‘educational’ pieces but it keeps me engaged and invested in blogging.

    • Hi Josh,

      That’s what I do and like you, I don’t think I’m doing my best to get more traffic and “the best” conversations because I don’t have a strategy when it comes to my content. I relate most of what I write to marketing, but I should be more consistent and niche for it to be more valuable (I think). But, I enjoy what I’m doing and I’m also focusing on becoming a better writer in the process.

  2. Friend says:

    Someone once said to me, a long time ago, that you push through and get the work done.

    That might be okay advice for a physical action. Building a house, for example, and laying the final bricks before the winter. Or traversing that last crevasse before the storm arrives.

    For content, though, I’m not sure the same advice would work. It could see you end up with subpar content, that puts your readers (old and new) off.

    I’m a big fan of writing or posting when you have something you really want to say. Even if no one else enjoys it, you lived up to your standards and can sleep in the knowledge you weren’t “cheating” your audience.

    • Hi Danny,

      That’s a very interesting approach and I can relate to it. I do write every day, even when I don’t have anything to write about. But, I don’t publish most of what I write.

  3. Tim Bonner says:

    I used to find it difficult to know what to write about. I have ideas in my drafts from a few months ago. They’d be fine to write but they are just like all the other formulaic blog posts out there. So I don’t write them. I plan to rethink them at some point.

    Now I’ve become much more focused on writing what I want to write rather than what I think people want to hear. I come up with ideas and add them to OneNote. It’s not that I’m writing for the sake of writing. I just want to continue to develop my ideas and to improve my writing skills.

    • I’m also in the process of developing ideas and to improve my writing skills. That’s why I keep writing each morning. Still thinking each day about if I should publish what I’ve written or not. I find that a difficult question. The reason I end up not publishing is that I keep thinking that it’ll hurt my blog (and my readers won’t like it) if I publish.

      Do you ever get writer’s block?

      • Tim Bonner says:

        Sometimes I’m not sure of what to write. Like you, I have so much I could write about but whether it’s right for my blog or not is another matter. I’m not sure if that’s writer’s block or not?

        I’m coming to the conclusion that as I’m monetising my blog with Adsense and Affiliate Marketing, it won’t really hurt to write about anything I want to write about.

        I remember someone saying to me a while back that you should write for yourself. Readers will either like it or they won’t. But it’s the only way that will keep you updating your blog regularly. I think they might be right. What do you think?

        • I agree. It’s a lot easier to write regularly if we focus on writing about things we really want to write about. On the other hand, I keep remember a quote from Seth Godin:

          “I made a decision to write for my readers, not to try to find more readers for my writing.”

          Maybe this means that we should focus more on writing for the people who comment on our blogs and show an interest in what we write?

          • Tim Bonner says:

            “Maybe this means that we should focus more on writing for the people who comment on our blogs and show an interest in what we write?”, I think you’re right Jens.

            If we don’t write for ourselves we won’t write at all but if we don’t write things people want to read then is there any point? I guess it’s a balancing act. We have to test things and see what resonates.

            • Many times, I have been thinking that my posts with no comment are not as good as the posts with comments. It’s an interesting thought, but it’s not necessarily true.

              The same goes for the post that drives traffic.

              Many times, it’s a lot more fun writing the posts that not a single person are responding to.

            • Josh Wilner says:

              Writing for yourself is huge because if you aren’t interested in what you are writing why will your readers be.

              • Yes. Great. Short. Straight to the point.

                It’s hard to write, even harder to produce good quality, and close to impossible to captivate readers.

                I believe it’s more or less the same in business in general. If you’re selling without being really interested in what you’re selling, why would your customers be interested.

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