sly : marketing

World Famous Rock Band Hiding Their New Album

I just heard the news, that a world famous rock band is hiding their new album. Not that they haven’t told the public about the release, but they are hiding behind a different name. Just wait a second, and I will tell you which rock band I am talking about.

What I am more interested in is why they are doing it, and now, just a few days before release, they are telling the world that they are the band behind this new release. Is it all just a marketing trick?

The name of the new band is Foxboro Hot Tubs; they are about to release their first album, but the guys behind it are none other than Green Day. I am not sure if this is like a famous author using a psydonym? But usually, if a famous author uses a psydonym, it’s because he or she is writing a completely different story or in a different genre, and they don’t want their readers to know that he or she wrote the story. They want unbiased readers/reviews.

When a world famous rock band releases an album using an alias, I am thinking that it’s sort of difficult to hide behind it. And when they are going public with the real name of the band (well, the real name is still Foxboro Hot Tubs) before they have released the album, I am thinking that they did this because they want more attention to their new release or that they just want some feedback on their new songs before the public knew that it was Green Day that was really behind it.

My guess is that they did it because of the opportunity to get some quality feedback from music fans all over the world that didn’t give the feedback based on that it was world famous Green Day releasing the new songs. (Foxboro Hot Tubs have released six songs on their home page).

But I am only guessing.

Would this be something for a brand new release from an Internet marketing guru? This way, people will tell you their honest opinions about the system and only buying it if they really like the sales letter and the system, other than if it was some hot shot that made it.

What do you think?



7 responses to “World Famous Rock Band Hiding Their New Album”

  1. Francois Harris says:

    Hi Jens, nice posting!
    I have taken your advice, and am busy looking at David’s site. Personally I haven’t done a lot of viral marketing, so your suggestion was just what I needed to get off the fence and get started. Thanks!

  2. Jens says:

    Hi Francois

    Yes it’s a great free ebook, and I just discovered that David is alos offering several other free very interesting ebooks as well.

  3. David Meerman Scott says:

    Hi Jens

    Thanks for writing about my ebook. Remarkably, this ebook has been downloaded more than 30,000 times (so far) and it has been out for less than two weeks. How amazing is that?

    David Meerman Scott

  4. Jens says:

    Hi David

    Thanks for stopping by. Your ebook was amazing, and I will download your other free ebooks as well.

    Actually, I have also decided to buy The New Rules of Marketing & PR too.

  5. Jens says:

    Hi Book Marketing Newbie,

    Please send me a notice when you have something that I can look at regarding your new book. It would be very interesting to read what you are up to.

  6. Jens says:

    Hi Mike

    I didn’t know that. Thanks!

    … it’s a good think the book tour is virtual 🙂

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