sly : marketing

WordPress Page vs Post for SEO Success

The question about which one you should use, wordpress page vs post, is not an easy one to answer. Before you do, you need to get all your entries indexed by Google. Now, let me just start by saying that there’s a reason why many of the highest ranking articles on Google are WordPress pages (not posts).

wordpress page vs post

The reason a page is ranking high is usually based on two things. First, it’s important to use the right structure on the blog. It’s easier to add a page to the right structure, and make a daughter page of the wordpress page. And finally, we need to add the right keyword density. If we use a standard post, it’ll be hard to control the keyword density, since people leave comments and destroy your “perfect” plan. Part of my perfect plan is to schedule all my blog posts.

WordPress page vs post – your most important posts

If you’re considering SEO success. You might want to turn your most important articles into pages. And, when you update the pages, you turn the updates into posts on your blog.

Like I said, the reason you should do this, is that you’re in control of the structure of the blog and you’re in control of the keyword density. When your readers comment on your article, you are no longer in control of the words that are used. On the other hand, Google understand that comments are not your words.

The difference between posts and pages

To decide, wordpress post vs page, we need a bit more information. A WordPress post is an article on your wordpress site, and they’re based in chronological order on the home page or the post page. A wordpress page is an article that’s static, it’s not based on any date or any order. Usually, we display the pages in the sidebar or in the navigation, at the top of the blog. There are no limits on how many posts or pages you can publish.

My opinion is this. Turn your most important entries into wordpress pages, and keep them updated. Link to them, and create new posts, based on the updates.

8 responses to “WordPress Page vs Post for SEO Success”

  1. I agree with you Jens. I could remember back in the day (wordpress was ugly and clunky back then) how people keep asking about Posts vs Pages. I always tell them to put important content on pages (outside the usual static pages) – Years later, they are killing it because they used the page back then instead of a post 🙂

    • I didn’t do things right at the start. I just published “everything” as posts, and just a few static pages. Now, years later, I’m thinking about what had happened if I did what you did 🙂

  2. Donald says:

    It hadn’t occurred to me that comments dilute keyword density, but it makes sense. I like your solution, I’ll have to give some thought as to how to structure the site.The idea of creating a ‘mother’ page and sub-posts seems to tie in with the SEO strategy of creating ‘pillar content’.

  3. Brilliant, Jens. I never thought about turning my most important posts into pages. I will take a look at this to see which are the best fit.

  4. Dee Ann says:


    This is a very interesting idea. I had never really thought about turning some of my posts int pages. I guess it would be great for SEO but Google also likes to see lots of content and the comments on
    posts helps produce the content that is continually being added to a blog. I think we have to be careful how far we go to please Google as it is a delicate balance between satisfying Google and satisfying readers.

    Great post, thanks for the idea.

    Dee Ann

    • Hi Dee Ann,

      You are absolutely right. We can’t keep just pleasing Google. The thing about Google is that they’ll understand when we do too much to satisfy them, and that’ll have a negative impact on what we’re doing. The balance is important. That’s why I’m thinking that we should still produce as many posts as we do today, but add a pages for the most important posts and link to those posts via the pages we create. I’m not sure about how many pages, but I’m going to start with just a few to see what happens.

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