sly : marketing

Wikipedia’s integrity

Wow, this one is new to me. I have read a lot about people/companies cheating with the major search engines to get incredible results in online marketing. Now Wikipedia might be marketing cheaters’ new target. Just check out this article that I just found at The Sydney Morning Herald: “A series of fictitious entries have tested the integrity of the co-operatively produced online encyclopedia Wikipedia over the past fortnight. Initially, fears centred on an entry for a fake pop star, Jamie Kane. Kane is the fictional star of a BBC online interactive game. But as the matter was investigated other encyclopedia entries have come under scrutiny.”



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