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Why You Should Be Using Email Marketing

Email marketing is important, it’s important whatever business you’re in. Marketing is based on communication, either with your exisiting costumers or prospective customers. Email marketing is an easy way to communicate.


Email marketing is one of the cheapest marketing tools you’ll find. I’m using AWeber, and it’s only $19 a month. If this is too expensive for you, you can find a lot of similar software that’s even cheaper.


In just a few minutes, you’ll be able to reach your contacts. When you have a list of contacts, you can contact them over and over again. This is how you communicate. If you’re not successful the first time, try one more time.

Higher return on your investment

I’m using a double opt-in method to build my list of contacts. All these people have been to my blog and are already aware of what I have to offer. If you do the same, you’ll be narrowing your targeted group.These people are more inclined to purchase from you again, because they know you already.

Increasing sales with personalized email

When you collect information about your current or potential customers it’s important that you collect their names during the sign-up process or following a purchase. Systems like AWeber will let you insert their names into a mass email. Your e-mail message will start out addressing each customer personally, like Hello [insert name], and will arrive to each recipient personalized with their own name.

Increasing traffic

Because I’m sending a newsletter to my contact list, I also increase the traffic to my blog. Targeted email campaigns such as newsletters or sales announcements with a link to your website have approximately a 30 to 50% chance of obtaining a new customer, a sale or both.

Whatever your goal is with your information, it’s important to build a list of contacts and communicate with them by using email.Email marketing should bring your business up a notch, it’s inexpensive and it’s fairly easy, you won’t spend much time setting it up.

12 responses to “Why You Should Be Using Email Marketing”

  1. Annette Relation says:

    It seems to me that Email is a good way to keep in touch with returning costumers rather than to get new ones. A newsletter contact list sheet on the reception area of your business or in the Service form is not intrusive and if the service is good they will wanna know about specials and coupons. Social Networking, may be used as research and gathering of new costumers.

  2. Marcy says:

    I agree to the idea that Email Marketing is one of the best tools to increase your sales and to drive traffic to your site. However, there are things that you need to avoid in making email marketing campaigns. One of these is using $$$ signs somewhere in the title or body of your email. Many email users have filters in place through an anti-spam tool, at their ISP, in their email program, or in their perceptive mind that move anything containing “$$$” to the trash immediately. An email etiquette shall be observed too.

  3. Angelo says:

    Man, 30 to 50% chances???
    Are you on crack???

    I think you just don’t know anything at all about communication and adv, and you’re just talking some blablabla in your spare time.

    Google and read some stats about that first.

  4. Angelo says:

    Oh well this one is just because I forgot to check the “notify me on e-mail” checker.

  5. Angelo says:

    Man, 30 to 50% chances???Are you on crack???I think you just don't know anything at all about communication and adv, and you're just talking some blablabla in your spare time.Google and read some stats about that first.

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