sly : marketing

Why we launched a vegetarian festival

I have written about my quest to make a dent in the universe, it’s related to a vision, a dream I have been having for many years (since I was very young). Outkast is not the word I’m looking for, but I felt that I was different; my opinions, feelings and emotions. I just couldn’t eat what most people were eating. I tried my best to conform to society. It worked, for a while.

When I decided it was time to tell people I’m a vegetarian, I also felt the need to have an answer when they asked me why. It took me a while to trust that I was ready to face people with my decision, and even though I’m not really on a mission (I’m not writing this to try to make you become a vegetarian), I wanted to do something for all the people who are anything like me, and I wanted to share knowledge and information to people who are curious and want to know more about what it’s like being a vegetarian. And, to people who love really good food.

2013

I wanted to share knowledge and information, and I wanted people to taste vegetarian food. That’s the reason why I got the idea of starting a Vegetarian festival in Norway. The first year of the festival was last year, and we had success, with more than 4000 people attending the Vegetarian festival. As I’m writing this, it’s 16 days to the second edition of the festival.

vegetarian festival in Norway

The reason for the success, is all the help from volunteers. It would be impossible to start and follow through without people helping. We started this as a charity, and we’ll continue as a charity. The first year, we donated money to a local animal shelter.

2014

This year, we have more than 50 stall holders, and most of them serving vegetarian food. We’re cooperating with UNICEF, donating money to a project helping children in Vietnam. I don’t know what to expect. We’re just doing our best to deliver happiness.

The future

I don’t know what to expect this year, and I don’t know what the future will bring, but I know that the Vegetarian festival will continue to be an important part of my work and my life.

Like I said, I wanted to do something for all the people who are anything like me, and I wanted to share knowledge and information to people who are curious and want to know more about what it’s like being a vegetarian. But, the reason I’m so excited, is my love for animals.



2 responses to “Why we launched a vegetarian festival”

  1. Lisa Buben says:

    Jens, I think this is awesome that you followed your dream and went with it! You are helping so many people too it must be a great feeling. How much time do you spend on preparing for the festival? And how long does it last?

    • Hi Lisa,

      Thanks. I’m looking forward to the festival. I’m not sure how much time I spend preparing. But, it’s a lot and I just stopped counting, because it would just be too much anyway 🙂

      The Vegetarian festival is still just one day, we start at 11 am and finish about 7.30 am.

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