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Where I Buy My Premium WordPress Themes

This is not just a review. I’m actually asking you a question, and I’m telling you my answer. To me, a premium wordpress theme is important for any blog. I’m just going to say it out loud, if you don’t already have one, go for a premium wordpress theme, now. Think about it, it’s actually the first thing people notice, and sometimes, it’s what seperates us from others, and many times, the reason why visitors stay and read our content to begin with.

What do you think, do we need a premium wordpress theme?

I’m all for content. But, I realized a long time ago that in order for people to actually give my content a fair chance, I had to use an elegant design.

I have been blogging for a while, and I started out like almost every blogger with a free theme. I was happy for a while, and I didn’t give it much thought, well, until I started to notice that a lot of other blogs looked just like mine. At the time, I wasn’t thinking about being unique, but I didn’t want a lot of other blogs to be just like mine. But the real “problem” was that I never seemed to find a theme that was good enough for me, one that I was actually satisfied with.

What I was looking for

It goes without saying that I was looking for a design that I thought was good, and that it was a high quality design. I have been looking all over for a free theme, and I have found many, but I always ended up switching, and I was never actually satisfied. But, once in a while, I was satisfied with the design, but only to discover that I wanted some extra features that I couldn’t implement (I’m no expert).

I wanted it to be optimized for search engines, and I wanted to be able to integrate advertisements, and I wanted it to be fairly cheap. I found many great looking themes, but most of them were expensive, and for some I had to pay several hundred dollars just to get my hands on one theme. I didn’t want to spend that much money on it. It might be worth it, but I just don’t have that kind of money at the moment.

I have thought about hiring a designer to create a unique design for this blog. But, that would be even more expensive. And, it would take a lot of time as well. I just wanted a great looking theme, and I wanted it fast.

Elegant Themes

I discovered Elegant Themes a few months ago, and the first time I visited the site, I spent what seemed to be hours, just looking at all the various themes (more than 60 themes). I looked at the price, and I thought, no, this can’t be possible. To me, paying $39 for unlimited use of all the themes, is cheap. When I joined, I thought that it was the 60 + themes I could chose from, now I know that they are adding even more themes.

Wordpress Premium Themes

I have been changing theme from time to time, and that’s because I still can’t seem to decide which one is the best for me. All I know is that I don’t have to buy more, I just have to decide among the ones available at Elegant Themes.

I love the high quality, but I also love the variety of designs. No matter what type of blog I will create in the future, I will find a design that will fit. For instance, there are designs for:

I’m very impressed with the way they create the new themes. They always do polls and ask their members what type of theme they would like them to create as the next one. That’s true customer service.

The shortcodes

Here’s one of the reasons why I bought Elegant Themes. Altough I haven’t been experimenting with shortcodes much, I am looking forward to do it. With shortcodes, I am able to to a lot of customizing, and add fantastic features, without any coding experience.

Here are some of the features available with shortcodes:

For instance, just by clicking a button I can add social icons like Twitter, Facebook, Digg, StumbleUpon and more just by adding a few words.

There are so many things I can customize within my theme.

Your turn

I really want to ask you this. Do you use a premium theme for your blog, or do you use a free one? What’s your thoughts on being unique when it comes to design? Does it really matter if other blogs are similar to yours? And, do you visit a blog and stay and read the content no matter how it looks (do you give the content a chance, without thinking abou the design)? Let’s discuss it in the comments below.

78 responses to “Where I Buy My Premium WordPress Themes”

  1. Brankica says:

    I had no clue you can do all that with Elegant themes and that they are so easy to use, especially the short codes part. Love it. Not to mention that the price is simply equal to none.

    I am on Thesis and I had to code a lot of it, if I had known about this before, I would have gone with Elegant!

    • jens says:

      Hi Brankica,

      I have bought Thesis too, and I was using it for a while. And I love Thesis too, and not to mention that I had to learn all the hooks and the new stuff πŸ™‚

      My only problem with Thesis (other than that I had to learn things to get it to work the way I wanted to), was that I still had to get a “premium” theme. Thesis is just the framework (and it’s an awesome framework).

      So, I decided to switch to Elegant Themes just to test it, and now I guess I can say that I’m hooked πŸ™‚

      It was Elise, from Elise’s Review that told me about it. She’s also using it.

      Thanks a lot for your comment Brankica. By the way, it was awesome to add you to my circle at Google+ and thanks a lot for adding me too.


  2. Cendrine Marrouat says:

    Definitely worth checking out!

    • jens says:

      Yes, I highly recommend it. The price is just $39, and the themes are just amazing πŸ™‚

      I believe that all you need to do is to add your own logo, and you will have your own “unique” fantastic blog. Just look at mine, that’s all I did πŸ™‚

  3. Magnus says:

    Hi Jens,

    This is interesting! I’m a designer so for me the design is very important. And I think you should consider using a Premium design for your blogg to stand out. In addition to the content, who is first priority, you need to have a good design. If the design has good quality and look inviting and professional your readers vil se you as a more serious blogger I think. My wife, who is sitting next to me, disagree. She’s all content πŸ™‚ So, maybe it’s a matter of taste?


    • jens says:

      Hi Magnus,

      That’s the thing. Many of us, me included are focused on the design (it doesn’t have to be amazing, but it must be decent), and other people are not.

      It all depends on who you target with your content. I have been searching google, and ended up at blogs I have left within five seconds… and that’s mostly because of all the advertisements on their site (or an annoying pop-up) or crappy design. I didn’t even read any of the content. But that’s me πŸ™‚

  4. Bill Dorman says:

    Interesting; I really haven’t given it much thought. It would be interesting to see if views increased from free vs your new site options. At that price it is certainly worth a try, huh?

    I’m probably not the norm but I go to the site just for the post; I don’t pay much attention to anything else going on, but that might be a guy thing?

    Good to see you Jens, hope all is well.

    • jens says:

      Hi Bill,

      I actually don’t have any idea if it will increase views, but I have a feeling that it will. But that’s more my personal opinion, and I know that I would certainly be more interested in reading the content on a well-designed blog. But, the content is what’s important, and the relations to the readers.

      I’m saying like you Bill, I’m probably not the norm either. I go for the post, but it all depends. I have left many blogs when I get a pop-up in my face, or think the design is just plain awful. But, if a blog has a decent looking design, the author has nothing to worry about πŸ™‚

      Thanks a lot for your comment Bill. I hope you’re having a great vacation… I’m sure going to have one (starting today) πŸ™‚


  5. Eddie Gear says:

    For some reason, I feel like elegant themes are for business and not bloggers. I think they are from different places and represent themselves differently. Detailed post though, I did look at elegant themes as an option once before. However, I feel that is not my choice of design.

    • jens says:

      Hi Eddie,

      That’s interesting, I haven’t thought about that. But you certainly got a point. What I find with Elegant Themes is that there are many various options, so the themes can be displayed in various ways. For instance, I could have added a more “business-like-look” to my blog, with a huge splash page, image-carousel etc… but I am just displaying my posts.

      I certainly understand what you’re saying, but I think there are options where we can change the business-part of the blog.

      Thanks again for a brilliant comment Eddie. What about you, what type of theme are you using? (I’m heading over to your blog now)


      • Eddie Gear says:

        Yes. that is very true and I completely agree with you Jens. But take a look at the following criteria that is generally the purpose to blog these days.

        – Ads
        – Product promotion

        Ad placements can be hard with quality design themes as they have a very vibrant color selection and they don’t usually go well will advertisers.

        Same goes for product promotion. You want your product to stand out and not blend into the sits design.

        My views are solely based on those principles. And yes, I’ve used many a themes. currently I am using the Genesis framework, Prose theme.

        • jens says:

          I have heard a lot of great things about Genesis (isn’t that the framework both Chris Brogan and Copyblogger are using?).

          I agree with you both when it comes to Ads and product promotion. But, what’s great with Elegant Themes is that the ads part is fully integrated. I can just add the url to the landing page and the url to the image(s) and they will show up on top of the posts, below, or in the sidebar. On the other hand, depending on the design, they might not stand out πŸ™‚

          • Eddie Gear says:

            Yes Jens, that is correct its part of Copyblogger media.

            Thats interesting I never knew that Elegant themes had ad options integrated into the theme design. Cool. Thanks.

  6. michellebarimbad says:

    Very elegant themes and cool to the eyes!I would love to have one!

  7. Alison says:

    Hi! I’m using Thesis – I like a clean design and I was told this has a good SEO foundation. Since I’m a newbie in terms of SEO, I thought this would help a bit, as well πŸ™‚

    • jens says:

      Hi Alison,

      Thesis is awesome. I have used it as well, and the built in functionality is brilliant. I switched to elegant themes because I couldn’t find a cheap and good looking theme (since thesis is the framework, and I needed a theme made for thesis). But things might have changed since I switched πŸ™‚

      Thanks a lot for stopping by. I really appreciate it.


  8. Nella says:

    Hey Jens, I must say that I really like the themes WordPress releases and as far as I can see it those premium themes seem somehow more professional just by looking at them and not going into details such as features. I would definitely consider buying premium theme(s) and downloading all kinds of “luvly” plugins.

  9. sanji says:

    I think elegant themes are one of the best out there! We use it too in our office, but I build my own theme for my own blog πŸ˜›

    • jens says:

      I would love to be able to build my own theme, but unfortunately I lack the skills πŸ™‚

      Why didn’t you create the themes for the blog at your office as well?

      • sanji says:

        We are shifting to that road as well, I just started last week and Boss loved the idea of creating our own theme. Maybe I should post a tutorial about that too, what do you think?

        • jens says:

          That’s a great idea. I would definitively read a tutorial about how to create my own theme. But since I suck at design, I would never create one, but I would love to understand how πŸ™‚

  10. Jack says:

    I am always wrestling with my theme. I have Thesis and have done a few things to it to make it work better for me, but I still think about switching to something else.

    I think that for a very small investment it can go a long way.

    • jens says:

      I have used thesis as well, and I was very satisfied with it. But I switched because I couldn’t find a fairly cheap and good quality theme. I found several I wanted to buy, but they were all too expensive (at the time). It was a constant struggle to find the right theme.

      Thanks a lot for stopping by. I really appreciate it.


  11. Margarette says:

    Great help!i found this blogs is very informative and makes us reader willing to work and easy.i am looking forward to have one.

  12. Sensei says:


    as you know I am creating my own themes when I need them and also selling them if you are in need of some.

    Right now I am still preparing the sales pages but will be done soon.

    Right no you can only find themes for sale in DP. Also a good way to find themes to buy.

    • jens says:

      Absolutely. You’re doing an amazing job. On the other hand, it’s hard to beat the price, $39 for unlimited use of more than 60 themes πŸ™‚

      I’m looking forward to see your sales pages. Keep me posted.


  13. Adrienne says:

    Confession time… I had purchased Elegant Themes a little over a year ago and I found them way too confusing to use. I’m not a techie person and when I would try to alter the theme to look how I wanted the whole thing got screwed up. There were a lot of the themes I just didn’t like either and they weren’t easy to manipulate. Now if you know how to do all of that it’s another story but for me, it was a nightmare. Sorry Jens, just my personal experience.

    So I went with Thesis and although it took me a little while to figure it out, I was able to find people who could walk me through how to do certain things and I love it. I’m sure they have a lot better ones out there but I’m happy with Thesis now that I know what I’m doing.

    Enjoyed your take on this and I do like your theme. But if you like it, that’s all that really matters.


    • jens says:

      Hi Adrienne,

      This is really interesting, and I especially value different opinions. I’m not sure, but although I have been using wordpress for several years, I don’t think i’m experienced when it comes to the technical stuff and adjusting themes. And I thought that if I found elegant themes to be easy, then most people (new bloggers included) would find it easy. But, I might be more experienced than I first thought πŸ™‚

      Thanks a lot for your awesome comment Adrienne, and your constant support. It means a lot to me.


  14. Carolyn says:

    Hi Jens, I recently switched themes from Spectrum to Modern Blogger. I liked the look of the Spectrum theme, but it wasn’t supported any more and I was having increasing difficulty with updates. Nothing the readers could see but very frustrating for me behind the scenes.

    Modern Blogger had the look closest to Spectrum but I’m still not happy with it because some plugins aren’t compatible with it (like my Alexa and smiley plugins). I wish that Elegant Themes had a theme that looked like what I have now (two column with the ribbons for sidebar tabs). I would prefer to have a paid theme because the quality is better.

    Two questions: do you find any compatibility issues with plugins? Also, what are your criteria when selecting a theme? Is it just how the theme looks or are you considering other factors as well?

    Thanks for another fantastic post!

    • jens says:

      Hi Carolyn,

      I haven’t experienced any issues with plugins. The only requirement I have is that it looks good (and that the focus is on my content). I might think different about this later on down the road, where my focus might be to earn money or get more leads etc..

      I haven’t heard of the themes you are using, but they sure looks good πŸ™‚

      Are they free?

      Thanks a lot for another brilliant comment Carolyn.


  15. jens says:

    Thanks a lot for the feedback πŸ™‚


  16. jens says:

    Thanks a lot for your feedback πŸ™‚


  17. Will says:

    I think being unique is hugely important, not only does it create interest but I feel it makes the page look more proffesional and is a good indicator that the person who writes the blogs, really does care about the quality of the readers experience. Thanks for the post

    • jens says:

      I agree about being unique is important. But to me, it’s even more important to have a high quality theme (even though it might not be entirely unique) and have unique content.

      Sometimes all we need to do is to add our unique logo in order to make the design look unique πŸ™‚


  18. Ryan Critchett says:

    Yes sir! Elegant themes work really well. Certainly, like anything else, there are some bugs and problems but their support forum has most of the answers. Super malleable themes.

    • jens says:

      Hi Ryan,

      It’s great to see you. I’m on vacation right now, and I’m just online with my iPhone once in awhile (will read all your latest posts when I get back home).

      I believe that elegant themes are fantastic for the low fee of only $39. I haven’t had the need to visit the support forums yet πŸ™‚

      Are you using elegant themes on your blog?

      Have a great summer.


  19. Himanshu Chanda says:

    I am also a happy Elegant themes user πŸ™‚

    However I just wanted to know (and even asked these guys on their FB wall) – on how Elegant stands in front of Thesis/Genesis when it comes to SEO. Does it provide all the features? Didnt get any answer / Comparison page yet….

    Can you help me out with this…

    • jens says:


      I’m not sure how elegant themes is compared to the other two frameworks, but I believe elegant themes is awesome when it comes to SEO. I use the custom tags SEO_description, SEO_title and SEO_keywords to customize each post for the search engines and it works great.


  20. tiffany says:

    “$39 is for all the 60+ themes, you can use them for all your blogs. And it includes a year of updates. It’s just amazing.” – I’m definitely going to buy this. It’s well worth of it, I think. Thanks Jens, for providing such a wonderful information.

    • jens says:

      Absolutely. I highly recommend elegant themes.

      Let me know if you need any help/tips, I’ll be more than happy to assist you πŸ™‚


  21. David Vizio XVT3SV says:

    I definately like seeing better looking blog sites, I currently use a custom theme for my review site. Im new to all of this although thank you for the great post and opening my mind to premium themes!

    • jens says:

      Custom themes are usually the best way, but also the most expensive. That’s the reason why I use a premium theme instead πŸ™‚


  22. Xris Luella says:

    I am letting my husband build our own website so that I can be sure that it is unique but if he is not around I’ll just have to go to buying premium themes than getting free ones which anyone can have.

    • jens says:

      I would also get a custom and unique design if I could afford it. But, until then, I’ll use Elegant Themes. I absolute agree about the importance of premium themes instead of free themes.

      Thanks a lot for your comment.


  23. Shekhar Mehta says:

    Nice list friend..there are few more websites where you can buy premium wordpress theme at very low rate..and their wordpress themes are really can look at fmys. com . website look new but they are having some good wordpress themes..

  24. kate says:

    Oh well custom themes really are expensive because one will have the satisfaction to put any plugins he wants.

    • jens says:

      Absolutely. I have been looking at several custom themes, and the ones I wanted, I had to pay more than $200 to get, and that actually cheap for a custom theme.


  25. jhon hardy says:

    I agree with you, Yes premium wordpress theme is important for any blog. Because premium wordpress theme provide best future and more plugin fro your blog.

  26. Jenny says:

    Cool post. I am a big fan of Elegant themes. I have also run sites on Woo themes templates and also customized versions of thesis.

    Having a premium theme is very important. You dont want to look like everyone else. People dont talk enough about how important it is to have a good looking clean website.

  27. Ron says:

    I have spend a great time reading your post. I really wanted to buy a good wordpress theme that will suit my site. I guess I found one. Thanks to your help.

  28. Lorette says:

    We use elegant themes as well, didn’t realize those shortcodes were even there, I need to go back and look! We also use Woo Themes. Thanks for the post!

  29. Nicholas Scott says:

    You shouldn’t have to buy your premium wordpress theme because there are a number of themes on whole world wide network waiting for you for free at all . You should have to search them , Best of luck

  30. Sergio Felix says:

    Hi Jens,

    Well I’m also an Elegant Themes owner.

    I bought them because I was planning to use them for small clients and they have both beautiful and amazing looking themes but after some months dabbling with them, I started discovering bugs everywhere.

    Majorly with slider functions, image galleries and some others.

    The forum is run by only a few individuals (2 or 3 maybe?) and if you submit a ticket it’ll be a looong time to receive an answer.

    When you finally receive feedback, is mostly something like “we don’t have control over that so look for a third party coder to fix it”.

    So I have mixed feelings about ET.

    I have been testing a lot of WordPress Themes since I got started, I have found a few ones that are free and are GREAT themes and I have also found “premium” themes that are junk.

    StudioPress (Genesis framework) is a good one, I find their current themes a bit too common but I think a lot could be improved there, definitely something to look at.

    Woothemes, is something that I like a LOT but I see them everywhere and I’m trying to aim for uniqueness. (I’m still thinking to get a few, like Canvas and yours! :P)

    I currently have a developer license for Thesis but I’m using it almost as is right out of the box (long story).

    ThemeForest is another great place to find good (and bad) themes.

    And finally, Headways Themes, which are something I’m VERY eager to buy soon.

    They use the 960ΒΊ 16-column grid system and it is mostly drag and drop to create your own themes.

    I’m really looking forward to it as I won’t have any coders with me when the time comes to start developing small sites for clients and micro niches.

    Hope that contributes to your post and take care Jens, it was fun to write my thoughts here! πŸ˜‰


  31. John says:

    I’ve been on Free themes for the past 2-3 years and recently purchased a Premium theme from Elegant. I recommend them too.

    • Hi John,

      Me too. I have been very satisfied with Elegant Themes for a long time. Now I’m also testing Woo Themes and the Genesis Framework.

      • John says:

        Do let us know how they fare when compared to Elegant themes, AFAIK, most of the people I know (virtual world) trust Elegant themes. Once you get used to it, it is kinda difficult to purchase themes from other sites πŸ˜›

        • So far, I like the Genesis Framework better… but that’s my personal opinion πŸ™‚

          • John says:

            While I was chatting with my one of my online IM, he said ThemeForest is good too, have you tried it? Had a look at Genesis Framework, I think they are slightly costly.(my opinion).
            I’m actually looking for a good Premium theme for a service based site.

            • I haven’t tried ThemeForest either, but it looks good. At the moment I’m looking for a way to speed up my website. Let me know if you have any experience with it πŸ™‚

            • I don’t think it’s expensive at all, and that’s because if you pay $299 you can use the Framework and all the themes and all the new themes forever… so you just pay it once and that’s it. Elegant Themes is a yearly subscription and will be more expensive after a few years πŸ™‚

  32. John says:

    You are probably right, over a period of time Elegant themes will turn out to be expensive. Hmm….some food for thought πŸ˜€

  33. Dave Ventura says:

    Among all elegant WordPress themes available, which one is suitable for some real estate and other related blogs? Also what would be the range price for those? Your answers is much appreciated. Many thanks in advance.

  34. Magento Developer says:

    I always go to Template Monster for my Themes, the biggest collection seems to be there and the prices are not too bad as long as you only go for template and not install!

    • I’ve been looking at Template Monster as well. A lot of good looking templates there. But I was looking for a framework as well, and Template Monster only provided the templates.

  35. Wanda says:

    Thank you so much for sharing. Elegant themes really seem great I’l surely have a look and find something for me.

  36. I have been using Elegant themes for long time and really they have best themes available on their website.

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