When the Girls are so Hot You Just Can´t Stop

If you use web 2.0 sites like MyBlogLog, Blogcatalog, spicypage and Facebook you have probably seen some of the avatars I am talking about. Yes, it´s the incredible hot girls staring at you, telling you to click on them. And as soon as you visit their profile you see that they are not all that you thought they would be, they are actually men. Men with a mission, a marketing mission. They are hiding behind incredible hot girls in order for you to visit their profiles and their websites.

I am talking about marketing, free marketing that works. When I joined MyBlogLog, one of the first web 2.0 communities that I became an active part of, I saw just a few of the incredible hot girls. And I soon came to realize that this was going to be a marketing trend (especially for men), and now I see it everywhere. Not that I am looking for the incredible hot girls, but I am sort of interested to see if men are using them for marketing purposes, and that´s the only reason why I click

Well, you don´t have to use the hot girls only for this marketing technique to work. I have seen many cool avatars that works, they grab my attention and I find myself clicking to see what´s behind the avatar. Some are plain ugly, some are beautiful, some are funny, but what´s important is that they are different and this way they grab your attention. I have a boring one, with just a picture of myself. But I might try to test a new avatar soon, and if I do, you might be surprised of what I will come up with.

Just a tip from my own experience. You should use avatars at all sites where you can use an avatar. If you want to build a brand and you want your face to be recognized as a part of this brand (and a person people should trust), use a picture of yourself and use the same picture everywhere. If you want to grab attention, and make people visit your sites (great for marketing over a short period of time), use an avatar that “nobody else” is using. Try something that you are sure people will see no matter how many other avatars surrounding it.