I am looking at what used to be our kitchen. And I’m thinking. What happened?
The sales team was perfect. They did a brilliant job. They designed an amazing kitchen. We paid for it. We’re happy.
People divide marketing into many different parts, and that’s what we’re doing when we’re talking about the marketing mix and the four p’s. But, in the end, marketing is a lot more than most people understand.
I believe that:
- Everything starts with marketing
- Marketing never ends
It used to be that one division of the company created the product, and ended up telling the people in the marketing department when it was time to start selling it. Now, if they’re doing it right, the people in the marketing department are involved in creating the product.
It doesn’t matter if it’s Harvard University creating new academic programs, or if it’s McDonald’s creating a new burger. Everything starts with marketing.
Marketing is part of;
- the organization
- human resources
- customer service
Marketing is part of everything. It’s a major part of every single person working, to the company as an organization. It’s a major part of the culture.
I’m looking at what used to be our kitchen, and I understand that some people and some businesses doesn’t agree with me that marketing never ends. It’s not just about the selling. Marketing is a process. Every single person in the company should understand that they’re part of the marketing.
Marketing is about making people happy. Selling a kitchen is not just about the sales. When you’re selling, you want your customers to be happy – forever.
A smile can be turned into a sad face anytime during a process. It’s a lot better to believe that marketing never ends. If you believe that, you’ll keep adding value to ever single detail, and keep making your customers feel good – forever.