sly : marketing

What Marketing Is All About

A few days ago I experienced my worst nightmare as a speaker, but it also turned out to be an awesome example of what marketing is all about.

The marketing experience was related to the story of the pizza delivery guy. I was almost as thrilled as I was that particular day when the pizza delivery guy gave me a ride home.

Now, let me tell you the story.

I had to run to the local Apple store, Eplehuset (a Norwegian store selling Apple products), and buy an adapter from my MacBook Pro to a projector. I had very little time, I had 150 people waiting for me to speak, and I had to buy the adapter and get everything to work in exactly 15 minutes.

I ran to the store, got inside, and it was a line of people. Just my luck.

I wasn’t sure what to do. I didn’t want to be rude, but I didn’t have time to stand in line. I walked up to the counter and told the guy what had happened, and if I could buy an adapter with me.

At that time I realized I didn’t have my wallet, and I didn’t have any kind of identification with me.

The guy smiled and said sure, he told me to come back when I was finished at the conference. I couldn’t believe it.

This is what marketing is all about, deliver wow through service just like Zappos.

Image: StillHazy

One response to “What Marketing Is All About”

  1. Joseph Hipolito says:

    Marketing is the best way of advertising by using internet, I love to know something with this..

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