What is search engine marketing

what is search engine marketing

A lot of people, especially my clients, are asking me the question, what is search engine marketing? Today I will try to answer it by providing you with 12 videos. The reason people are asking is that most people and businesses are starting to understand the importance of the search engines. We are all using search engines every single day, so the first thing we need to ask is why are we using search engines, and what are we looking for?

What is search engine marketing – an introduction

Let’s start with an introduction. The easiest way to answer what is search engine marketing is to say that it’s about making your website visible in the search engines. We’re trying to make it to the top, or at least among the top 5 on Google. But, search engine marketing has changed. And now we need to take into consideration that social media matters as well.

Let’s get started.

Keyword research is very important when it comes to search engine marketing. And, I spend a lot of time finding the most valuable keywords. You can use different software to help you with the research, and Long Tail Pro is one of the easiest to use, and still it’s one of the best I have tried.

If you’ve been doing SEO for a while, you’ve probably heard of Panda and Penguin. That’s the updates to the Google algorithm, and a lot of websites got hit badly because of the changes in 2012. And, that’s exactly why you need to learn about the latest Google changes. Always be one step ahead of your competition. This is what you should be doing.

I am using WordPress, and I am telling all my clients to use WordPress as well. It’s very easy to set up, and the search engines loves it.

It’s very important to get detailed statistics on who’s visiting your site, and where they are coming from. If you install Google Analytics, you can get a great overview and you’ll understand what you need to be doing in order to get more visitors.

The real power of WordPress is all the incredible plugins. You can find thousands of free and really amazing plugins that will help you with search engine marketing. But first, you need to understand how to install plugins and how to find the standard  plugins you should be using from day one.

When people ask me what is search engine marketing, one of the things I always talk about is the importance of good design. I am not a web-designer, but I understand that a good looking design is very important for search engine marketing. You don’t have to get a custom design, but you need a premium theme. With a good design, your visitors are more likely to stay on your site.

Social media triggers are becoming more important, and you need to understand that you need to be active on social media in order to rank among the top 10 in the search engines. It’s not just about sharing anymore, but you need to be active and become an authority in your niche.

Backlinking is still important. You need to get links from other websites to your website, but it’s not just about the amount of links, it’s more important that you get links from high quality sites that are relevant to your website.

Content is still the most important part of search engine marketing. We need to create high quality content, and we need to do research to find the “perfect” content.

I understand that videos are more important than ever when it comes to search engines and attracting visitors. But, I don’t recommend that you start with videos. Creating videos as part of your marketing strategy is the next step, and it’s not that hard, even if you’re terrible at creating videos. Start by testing, and there are software that will help you automate the process.

What is search engine marketing – the discussion

Do you focus on search engine marketing? Let’s discuss it in the comments.

  • http://adriennesmith.net/ Adrienne

    Wow Jens, that’s a jam packed post there. So many awesome videos explaining everything anyone would ever need to know about search engines. I mean you even included wordpress in here as well.

    I didn’t go through each video but did check out a few and I have to say, great share.

    Whoever has a question now, you’ve got the answer.

    ~Adrienne

  • http://www.dentalimplants-uk.co.uk/ Joe Hart

    Thanks for compiling these video under a single post..Really informative…

  • http://incometherapy.com Sarah Park

    Very informative videos. I never thought search engine can this be really important.

  • http://www.wonderoftech.com Carolyn

    Wow, Jens, this post is a valuable resource in and of itself. Yes, businesses can really benefit from search engine traffic. Not all blogs get search engine traffic but more could if they followed the advice in this post and these videos.

    Thanks for sharing this, Jens!

  • http://tim-bonner.com Tim Bonner

    Hey Jens

    That’s a whole lot of information there. I’ve bookmarked it as I’ve only had a chance to watch the first video at the moment.

    I keep an eye on what’s happening with my search engine rankings but I’m nowhere near sure about what I need to do to make them any better so this stuff will certainly help!

  • http://www.seoagencysydney.com.au/seoservices.html Purnima

    Valuable share Jens. Videos shared by you are truly facilitative. Updated content entices readers and regular monitoring is also important . You have great tips to convert surfers into readers.

  • http://www.travelblast.co.uk Rajkumar Jonnala

    Well explained with nice videos. A beginner to search engine marketing can understand each and every term easily with no real difficulty.

  • http://slymarketing.com Jens-Petter Berget

    Thank you so much for the feedback Rajkumar.

  • http://slymarketing.com Jens-Petter Berget

    That’s great that you found the videos valuable Purnima :)

  • http://slymarketing.com Jens-Petter Berget

    I hope you get some value from the videos Tim. I am sure you know most of this already :)

    Have a great day.

  • http://slymarketing.com Jens-Petter Berget

    Thanks a lot Adrienne. I wanted to create a post for people who are new to search engine optimization, and I hope this will help some :)

  • http://slymarketing.com Jens-Petter Berget

    Thanks a lot for the feedback Joe :)

  • http://slymarketing.com Jens-Petter Berget

    Thanks a lot for the feedback Sarah :)

  • http://slymarketing.com Jens-Petter Berget

    Hi Carolyn,

    I’m sorry about the delay. I have been so focused lately on my Norwegian novel and the work I am doing for my clients, but now I am finally back :)

    Search engine marketing can do wonders for our blogs if we do it right. There are so many things to learn and so many awesome services we can use, and I am just adding some content for people who are new to search engine marketing here, but it’s how we all get started :)

  • http://www.tonyastephens.net Tonya Stephens

    Hi Jens,
    Great resource for up to date SEO marketing. I have booked marked this post and will return to watch all of the videos. Great Job!
    Thanks,
    Tonya

  • http://slymarketing.com Jens-Petter Berget

    Thanks a lot Tonya :)

  • http://www.notordinaryblogger.com Okto

    Hi Jens,

    Search engine marketing is important for bloggers. It can give us more than just a traffic for blogs. Thanks for the share

  • http://www.trafficgenerationcafe.com/tweetadder-get-more-twitter-followers/ Ana

    What an incredible resource, Jens; can only imagine how long it took you! Let’s drive some traffic to it!

  • http://capturedbloggingtips.com/2013/02/wordpress-classified-plugins/ Khaja moin

    That`s great! Thanks for the great source of videos.
    Really helpful.
    ~@Khajamoin1

  • http://slymarketing.com Jens-Petter Berget

    Thank you so much for the feedback Khaja :)

  • Julie

    Wow; such a wonderful resources. Thanks for all your effort in putting this together :)

  • http://slymarketing.com Jens-Petter Berget

    My pleasure Julie. Thank you so much for the feedback :)

  • http://atwebdesign.com.au/seo Ella

    Yes, SMO is must in ranking higher. In past year Social Networking were just to get more and more traffic to your website. But now Search Engine get signal from some famous social site like facebook, twitter, linkedin etc.

  • http://www.protravelnetwork.com/ Jessica

    Great resource for up to date SEO marketing. I have booked marked this post and will return to watch all of the videos. Great Job!Thank you so much,,,,!

  • http://makethisway.com/ Gayatri Sharma

    All the videos are really very good and informative too.Thank you so much for this lovely informational post.

  • http://www.reparatiimasinadespalat.ro Masini Spalat

    Thats a whole lot of videos with good info, I really think most people should give em a watch tbh!

  • babanature

    Hello Jens,
    You must have really spent time on this post. WOW!!! let me finish watching the videos. By the way, nice article. thanks

  • http://besthtml5games.info/ neetikamanhas

    Really informative article!! Thanks for sharing. Excellent compilation of the videos

  • Heru Prasetyono

    What a complete video description of SEO you show here!
    I name it one stop info, where the readers can get a full package of basic SEO information in one article which is very useful.
    If your goal is to share and introduce the basic knowledge of search engine for newbie , you have done it successfully.
    I am sure those who are new in search engine optimization will get helped with this complete explanation described visually through video.
    It is very exciting to learn by watching those video explanations.

  • http://slymarketing.com Jens-Petter Berget

    Hi Heru,

    Thank you so much for the feedback. I’m glad you liked it. I just want as many people as possible to understand what marketing and SEO is about.

    Have a great weekend.

  • Pingback: small wheel loader manufacturers