I have been thinking about buying books about creativity. Books like:
- Where good ideas come from by Steven Johnson
- Generation Me by Jean M. Twenge
- Satisfaction not guaranteed by Peter N. Stearns
But, will reading books about creativity help me become more creative? I’m not sure. That’s why I’ve been asking myself the question; what is creativity?
According to Wikipedia, what is creativity refers to:
… the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value.
It should have value? Hmm. What about the image above, my son’s creative artwork. It has value to me. But, it probably doesn’t have any value to most other people.
Whenever I feel stuck, and I don’t have any ideas of what to write about, I walk outside for inspiration. Walking helps me to be creative, because I always end up with many new ideas.
When trying to answer what is creativity, I always end up with a notion that creativity is something different, something that most people don’t think about, an alternative. What if I ask you what is creativity, would you say that showing a TV advertisement with zombies when children are still watching TV is creative? It sure is an alternative way of thinking – but is it the invention or originating of any new thing and does it have value?
So, what is creativity?
What is creativity – original and value
I’m thinking that the question, what is creativity, should be defined as an alternative way of solving problems, and I believe that a definition should be about finding a different solution. But, we shouldn’t always keep focusing on the solution. Sometimes we end up with the answer, without even focusing on anything but a simple idea.
When I think about people who are using creativity professionally, I think about occupations like:
And, I don’t think about the man cutting my hair, my doctor, or the people who are fixing my car. The reason I’m not, is probably because most of the time, they’re doing the same things over and over again. But, think about it, what is creativity in business? Can’t we all be creative, no matter what our work is, if we just focus on progress, and doing our work a bit different than our competitors?
What is creativity to you?
I remember my dentist and the painting, it was definitively creative. But, did it solve a problem and did it add value? It probably didn’t, so I am asking you what is creativity if you don’t have a problem to solve and if it doesn’t add value?