sly : marketing

What I think about Search Engine Optimization

I am really not that interested in Search Engine Optimization (SEO), well, don’t get me wrong. I am very interested in traffic from search engines, but I have not been studying SEO at all. I know a few things, but that’s about all.

The reason why I have not studying Search Engine Optimization is that I have thought that it’s too time consuming and a very difficult task. And if I am going to be good at SEO I would have to work really hard at it, something I don’t have the time to do at the moment.

… but when it comes to Search Engine Optimization, I have a few things that I am aware of. I try to be strategic about them and I believe that they are very important and not that hard to understand.

One problem regarding SEO is that search engines are always trying to change, they are very dynamic, and they are always trying to “catch” cheaters. To be among the best, you need to keep reading, keeping studying, because you never know when a new update at Google, Yahoo, MSN or AOL will come.

Now, to me, Search Engine Optimization is all about getting my site on the first few choices of a search engine result page, as a result of the keywords punched in. And of course, the keywords should be relevant to my content.

I am writing about Internet marketing and stuff related to that topic. It wouldn’t be that great for me to get to the top at Google for the keyword Opera singer. Well, I would probably get a lot of traffic, but my visitors from that keyword would probably be interested in reading more about Opera singers than Internet marketing. So, they would be at my site for 1 minute or less, and probably never come back.

Search Engines are a great way to get targeted traffic, and that’s the kind of traffic I really want. But it’s not that easy. A few years ago, it looked like all you needed to do was write the same keyword over and over again in the meta tags. If you did that enough times, you would get ranked in the top 10 (it wasn’t really that easy.. but to me it looked that way).

Search engines do not go through each and every site carefully and then put them up on the web. You might think that, but they don’t. They have algorithms which are programmed to rank pages according to the text relevance. If you have a flawed design or irrelevant coding then your site might appear for a totally different keyword or would appear at the bottom of the result page.

There are four things that are important to me when it comes to Search Engine Optimization:

  1. On-Page Optimization
  2. Off-Page Optimization
  3. Reciprocal Linking

On-Page Optimization

This includes Keywords, link structures, text, images and other visible and invisible features. I believe that keywords are the most important feature on On-Page Optimization (I think that I read that somewhere). Keywords should be used in title, description and header tags, but should never be overused as this would result in keyword spamming. As I wrote earlier, the content should be in absolute relevance with the keywords, if not, you might get hits on the wrong keywords.

Off-Page Optimization

It’s all about the incoming links to your site. You would want it to be coming from relevant and high ranking websites on the same topics as yours. The more incoming links from high ranking sites matching your content, the higher ranking your website will have on the search engines.

Reciprocal Linking

This is a difficult word for a Norwegian like myself. The word reciprocal means complementary. It means that you exchange links with other webmasters with similar content as your website. This can prove to be very productive provided the quality of your content is relevant. Quality content is of uppermost priority in Search Engine Optimization.

I am trying to use all the three “techniques” when it comes to SEO. But it would probably help a lot to know which one of the three “techniques” that would give me the higher rankings. Because now, I almost never do anything regarding On-Page Optimization, because this is the difficult part, and I hardly ever do the reciprocal linking either. Well, when I come to think about it, it’s been a while since I done any off-page optimization as well.

… but it might all change once I buy and have the time to start using SEO Equalizer. I have still not decided what to do, but I guess I have to buy that software or something similar if I am going to get more traffic from Google and the other major search engines.

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