sly : marketing

What have you done for your city lately?

Your business is not about you. Turn smiles into goosebumps, understand what makes your customers shine.

But, it’s not just about your customers.

I have written many posts about the importance of being different, and I have written posts about why being different is not enough.

It’s time to give your attention to the city. Ask yourself, what have I done for my city lately?

Understand why it’s important.

By the way. This is my city. Halden.

Halden by night

You need to give your city attention. You need to help make it famous. Turn people into fans of your city.

The more people who’ll enjoy it, and the more people who’ll visit and stay, the more people who’ll buy from businesses in your city…


I’m sure you know by now what I’m trying to tell you.

So, what have you done for your city lately?

10 responses to “What have you done for your city lately?”

  1. Wow, Jens. Halden is stunningly beautiful! Such an amazing photo of it.

    I know you have made your city famous with your vegetarian festival. Well done.

    I am on the board of our local library. We are working hard towards building a new library to service our city and local townships better. I hope what we build will help many future generations enjoy books even more!

    • Hi Carolyn,

      Yes, Halden is beautiful. I didn’t take the picture, but it’s one of my favorites.

      It’s great that you’re on the board of the local library. My first thought was that it’ll be all tech and ebooks from now on 🙂

  2. Tim Bonner says:

    I haven’t done anything for the town where I live to be honest. I try to help local businesses by buying from them but I’m not sure if that counts?

    I thought when both my kids are full time in school from September, I might see if I can get involved then somehow.

    Halden looks beautiful by the way!

    • Hey Tim,

      Buying from local businesses counts. I believe it’s one of the most important things you can do to help your town. If people buy mostly from other businesses not located in your town, we all know what’ll happen. For instance, we have one street in Halden that used to have a lot of shops. Most of the shops have moved due to people are not shopping locally and mostly buying at the stores at shopping malls.

      • Tim Bonner says:

        The main street in Musselburgh is made up of betting shops, charity shops and pound shops (shops where you can buy things for a pound).

        Luckily there’s still a butcher and a greengrocer otherwise shopping in Musselburgh really would be pointless!

        • That’s interesting. It seems to be like this many places I have visited lately. Maybe it’s due to the weather or that we don’t have that much time like we used to.

          Now, we want everything to be close by. This way we don’t have to walk much and it won’t take much time to shop. And, like I said, we want to be inside because of the “bad” weather. I’m writing this when it’s raining 🙂

          I like to be outside and walk from shop to shop, like we used to in the old days.

          Do you agree?

          • Tim Bonner says:

            As a kid the nearest town to where we lived was 6 miles away (and my parents still live in the same place).

            It was always great to get out and about and see what was happening in the world, even if that was just going shopping!

            The nearest city was 20 miles away which always seemed so far from home. It was a real treat to go there though.

            Now we have everything online, people forget just what’s on their doorstep and nearby.

            • I remember the more or less the same as you. I do my best to teach my kid the importance of being offline and play outside. But, it’s hard, especially when they look at me playing with my phone all the time 🙂

  3. Hi Jens,

    Hmmm…good question! At first my reaction was nothing. But as I think of it, I have done much for the small town I live in. I buy local as much as I possibly can. I live near the beach so I do eat local fish. The short summers here yields a lot of local organic veggies and eggs, I do buy them all.

    When it comes to going to the salon, small shops, I do hang out a bit and share what I do for business…I did pick up a few customers and have done some free work for struggling shop owners to get them online.

    So I guess I’m doing my part!


    • Hi Donna,

      That’s the thing. A lot of people think they’re not doing much, but if we think about it we are contributing in one way or another.

      We don’t necessary need to be helping a charity, or be doing some major events. The important part is to do something to the city or town that’ll be of help for the people living there. Buying locally is very important.

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