sly : marketing

What to do when you meet a Celebrity

I have been to Gothenburg (Sweden) for a few days. I was there with my wife doing some christmas shopping. The weekend was great, everything was exactly as I hoped it would be. And we actually did buy most of the christmas gifts, just a few left and a week left to buy them.

As I walked by myself, while my wife was in a shop that I didn’t care that much about, I stumbled upon a familiar face. It was a guy that I had seen before, but at first I wasn’t sure where. But then, a few seconds later, I remembered.

I had seen him on a popular TV show. Wow, I was standing next to a celebrity. And then everything stopped, time stopped, I stopped being myself, people stopped walking, all the noise and all the talking was gone, it was like everything stopped, it was surreal.

I guess that it was just me, because nothing really stopped, nothing really happened. I didn’t know what to do, well, that’s what happened. In my world everything stopped for a few seconds, seconds that at the time felt like hours. I was just standing there, with a small grin on my face.

Should I say hello or just nod my head and keep walking, eventhough I don’t know the guy?

I did what I thought was best for him and probably the best for me as well.

I did not speak and I did not nod, I looked away and kept walking. As soon as I had passed him, I stopped, I turned and looked at him from behind (where he couldn’t see me).

I was there on the corner looking at all the people who stopped and talked to him, they did what I thought I should have done. But I kept thinking that I did the right thing. It looked like he had a hard time doing the shopping or whatever he was supposed to be doing. I had a hard time shopping, because of all the people, I couldn’t even imagine how hard it would be to shop for this guy.

I got a question for you. What should you do if you meet a celebrity?

I am not sure if I did the right thing, because it’s kind of hard to think when you are standing there, right in front of one.

I bet that it all depends on who you meet. The guy I met is a celebrity in Norway and Sweden, and it was not that difficult to just keep on walking. I am not sure what would have happened if I met Brad Pitt or George Clooney or some other Hollywood celebrity. It would probably be a lot harder to do whatever I was suppose to be doing.

Anyway, I really enjoyed the trip to Gothenburg and I enjoyed looking at the celebrity from a distance, trying to imagine how hard it would be shopping for christmas if people actually recognized my face.



7 responses to “What to do when you meet a Celebrity”

  1. Jens says:

    I am not saying that it`s a conspiracy theory, I am not saying it`s anything negative at all.

    Actually this marketing trick might be really a good one, and Apple might sell a lot of extra stuff because of it…

    I am not sure what I think about it.

  2. annon says:

    Oh please, there are much more efficient ways to track customers. Like credit card numbers, names, and postal codes perhaps?

    This conspiracy theory is lame.

  3. Jens says:

    Hi John,

    It might be that my email address was misspelled. I checked it in the store and it seemed to be right, but there were a lot of people there and I just looked at it for a second.

    I am not sure what Apple is doing with my email address, surely they are not only using it to send me the receipt and maybe saving money (not using paper) and helping the environment.

    They might only use it for statistics, and to track what their customers buy. I have never ever recieved any spam from Apple either, and I don`t think that they are a company that would spam.

    … but I find this e-mail receipt thing rather interesting. And by the way, I am a fan of Apple and their high tech gadgets as well.

  4. John says:

    I don’t think this is true at all. You probably didn’t give the guy in the store the correct e-mail address. Every time I have purchased something from the Apple Store, they have e-mailed the receipt to me and it has been there in my mailbox before I get home. I have never received unwanted e-mail from Apple, so they’re not using this to spam people. Many Apple users now have iTunes accounts, which in general are tied into your main e-mail address. So Apple probably connects the dots and keeps buyer statistics somewhere, but they’re not using this to market more products. The way they see it – you’re already going to the Apple store and making purchases. What more do they really need you to do? Their real marketing strategy is to have all of the high tech gadgets out for people to play with – it’s hard to resist them once you’ve held a working model in your hands.

  5. Kevin Dugan says:

    My experience has been the same as John’s. Got my receipt right away and no spam to date. And it got me in and out of the store a lot faster. Service trick, not marketing…unless you consider this word of mouth marketing around their checkout! 🙂

  6. Jens says:

    Hi Kevin,

    Thank you for your comment. Maybe you are right, and that the e-mail receipt is a service trick and that it will keep the lines shorter in the store?

    And at the same time, they will have lower costs (if they are not using paper receipts) and they will help save the environment.

    But do you know if they have a statement somewhere telling the public why they are using the e-mail receipts?

  7. Andy says:

    The email will be tied to your credit card. If you use a different card at the store, you will have to tell them your email again. There is also a yes/no question whether you gave permission to get other email besides the receipt. I think email receipts are pretty handy. The emails can be helpful, too. Besides, it’s just email. Who doesn’t have five different accounts, one of which they just use for junk like this?

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