slymarketing : Jens-Petter Berget

We are all marketers. But. Are We All Born Marketers?

life mobile phone

I remember what life used to be like. I remember life without the mobile phones. I remember how it was like to be with friends, and all we did, was feel that we belonged in the tribe and we focused on what we were doing, right then and there. We played basketball, and there wasn’t any interruptions. Nobody could call us, nobody had to do anything, other than play basketball. We stayed together, and so did our thoughts.

Focus.

I remember what life used to be like. I remember life without Facebook. I remember what it was like when we cared about what impressions people had of us, but it didn’t look like we tried so hard to be perfect. I remember what it was like when we had control of communication. We talked to our friends. We told them a story, and sometimes, if the story was fascinating, we told the stories to other friends, and they told the story to a few more.

Marketing.

I remember what life used to be like. I remember life when privacy was still an issue. I remember when people didn’t want others to look at any pictures of us. Any. It didn’t matter how good we looked. We didn’t want people to look at them. Period. I remember when we didn’t think so much about what we wanted to share. What we shared was natural. It was part of the discussion, and we shared the good things and the bad things, only with people who cared.

Social.

I remember what life used to be like. I remember life when it was a lot easier to define our social roles. I remember when we could be at work, and that was it. I remember when we could be a parent, and that was it. I remember when we could be friends, basketball player, a politician, and we could separate the social roles. We had many roles, but mostly one at a time. We shared. We cared. It was all more or less defined.

Effect.

I remember what life used to be like. I remember life when we could understand and predict the effects of our actions. I remember life when we didn’t know so much about everybody, and when we didn’t care so much about so many.

Facebook fascinates me. But mostly, I’m fascinated by people. Facebook is nothing without the people. Facebook might help us to do things, and to share more than we used to share, and with more people. But in the end, Facebook is part of the evolution. Because man is in nature a social animal, even Aristotle stated this.

No doubt. We are all marketers.

Everything we say. Everything we do. It’s part of who we are, and who we’ll become. We are more visible than ever. The brand is us. And the evidence will be stored forever. For some, this is fantastic, for others, it’s the worst thing that can happen.

We are all marketers, but are we all born marketers?



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