sly : marketing

We are all marketers. But. Are We All Born Marketers?

life mobile phone

I remember what life used to be like. I remember life without the mobile phones. I remember how it was like to be with friends, and all we did, was feel that we belonged in the tribe and we focused on what we were doing, right then and there. We played basketball, and there wasn’t any interruptions. Nobody could call us, nobody had to do anything, other than play basketball. We stayed together, and so did our thoughts.


I remember what life used to be like. I remember life without Facebook. I remember what it was like when we cared about what impressions people had of us, but it didn’t look like we tried so hard to be perfect. I remember what it was like when we had control of communication. We talked to our friends. We told them a story, and sometimes, if the story was fascinating, we told the stories to other friends, and they told the story to a few more.


I remember what life used to be like. I remember life when privacy was still an issue. I remember when people didn’t want others to look at any pictures of us. Any. It didn’t matter how good we looked. We didn’t want people to look at them. Period. I remember when we didn’t think so much about what we wanted to share. What we shared was natural. It was part of the discussion, and we shared the good things and the bad things, only with people who cared.


I remember what life used to be like. I remember life when it was a lot easier to define our social roles. I remember when we could be at work, and that was it. I remember when we could be a parent, and that was it. I remember when we could be friends, basketball player, a politician, and we could separate the social roles. We had many roles, but mostly one at a time. We shared. We cared. It was all more or less defined.


I remember what life used to be like. I remember life when we could understand and predict the effects of our actions. I remember life when we didn’t know so much about everybody, and when we didn’t care so much about so many.

Facebook fascinates me. But mostly, I’m fascinated by people. Facebook is nothing without the people. Facebook might help us to do things, and to share more than we used to share, and with more people. But in the end, Facebook is part of the evolution. Because man is in nature a social animal, even Aristotle stated this.

No doubt. We are all marketers.

Everything we say. Everything we do. It’s part of who we are, and who we’ll become. We are more visible than ever. The brand is us. And the evidence will be stored forever. For some, this is fantastic, for others, it’s the worst thing that can happen.

We are all marketers, but are we all born marketers?

47 responses to “We are all marketers. But. Are We All Born Marketers?”

  1. Aasma says:

    Really interesting post, I agree since the launch of social networking sites specially Facebook our way of behavior has changed drastically. Once we don’t like to show our photos to third person but now we don’t mind if millions of (unknown)people are viewing it in our profile.

    • Hi Aasma,

      That’s exactly it. I am so fascinated by how things have changed. And I really do love the changes, but I’m not sure if I understand the effects πŸ™‚

  2. Robert K says:

    Hi Jens,

    Personally I’m trying to distance myself from social media platforms because I’m well aware that it’s not going to contribute to my bottom line as a marketer promoting my info business.

    I spend 99% of my time creating content for my website, making YouTube videos and responding to e-mails and comments, but I DON’T spend hours upon hours trying to figure out what my competition is doing, how they’re engaging with their market and what new tricks I could implement to milk more social media traffic.

    I know from my own experience that it’s so easy to get sucked into the whole hype but the rewards aren’t worth my time.

    Yesterday, for instance, I read a forum post on WarriorForums asking for advice. A desperate marketer was doing all sorts of social marketing 24/7 without any tangible results. What she was ignoring though, was her website, she was losing focus by falling for this hype.

    So my personal approach is kind of old-school – I create content for my blog and YouTube, people come to my site naturally and those who are interested enough, become my customers. I don’t have an iPhone or an iPad and I don’t spend countless hours tweeting and facebooking. I use those accounts merely as badges ’cause that’s a kind of a requirement these days for your credibility as a marketer etc., but by and large I believe that it all boils down to basics – having a superb product, and caring for your audience.

    Just like in the olden days you were talking about in this article!



    • Hi Robert,

      I absolutely agree about the importance of creating content and products. I am also a big believer in relationship marketing. If you create strong relationships, it can really do wonders for your business. On the other hand, we need to use social media the right way. There are so many traps out there, and it’s hard to understand exactly what we should be doing.

      It’s hard to do everything, and if you’re focused on creating high quality products and content, it’s very hard, or close to impossible to also spend a lot of time on social media. What I would do, would be to do social media for 30 minutes a day (work in batches) and schedule posts in Facebook and Twitter, and answer replies etc… but only for the 30 minutes. That’s enough to keep building the relationships.

      PS. I just subscribed to your blog. It seems that you have some really interesting content and that I can learn a lot from you.

      • Robert K says:

        Thanks Jens,

        I started this blog about a month ago as a way of keeping track of my main business at so everything I’m talking about on is going to be backed up by experience and examples from selling an info product to a non IM niche.

        I’m glad you find my blog useful, and plan to start producing instructional videos at some stage in the near future, so I hope you’ll remain my loyal reader! πŸ˜‰

        Speaking of engagement with the social media audience – I guess my approach is quite similar to yours. I post the occasional tweet, confirm Facebook friends for my EnglishHarmony account and also post blog updates on those accounts, but that’s pretty much it.

        I believe you need to have tens of thousands of Twitter followers and Facebook friends to make it worthwhile. Currently I have 360 followers and Twitter doesn’t even come up in my top 10 traffic list so I keep focusing on what brings in most of my traffic – Google and YouTube which means blog posting and video production.

        By the way – it’s nice to meet another foreign English speaker in the blogosphere!

        Talk to you soon,

        Robert K

        • I’ll definitively be your loyal reader πŸ™‚

          By the way, are you doing IM full-time?

          • Robert K says:

            No, I have a 9 – 5 job and I enjoy getting the best of both worlds – reliable income from my employment plus about the same about of money coming in from my info business.

            I simply couldn’t balance my family finance from my info business alone – I live in quite an expensive country, have 2 kids and all sorts of financial commitments, so I have to wait another 1 – 2 years before I start making enough money online to cover all expenses and also put away some money into savings on a regular basis.

            I have a plan of adding 2 – 3 more info products within the next 12 – 18 months to my English Harmony website to maximize the earning potential in that market and hopefully I’ll take the whole operation to the next level!

            Chat to you soon,

            Robert K

            • Wow. That’s really impressive that you can manage to work 9 to 5 and do so much stuff on your business online.

              Do you have a list of all your online products? Or are all of them on the same domain?

              • Robert K says:

                Thanks, working 9 – 5 and doing IM is taking up literally all my time, so yes – it’s a bit of a struggle. However, it happens to be my hobby at the same time, so it doesn’t really feel that I’m not getting to live a normal life.

                Currently I’m selling one product called the English Harmony System 2.0 – here’s the salespage

                I’m planning to create other product for the same target market so I’m going to use the same domain, just separate salespages.

                • I certainly know how you feel. It takes a lot of time, but it’s so much fun doing it, that it doesn’t feel like work. I believe I could be doing this close to 24 hours a day πŸ™‚

                  And, I bet that you’re not going to be working two jobs for very long. What you’re doing is amazing, and I understand why you are having success with it.

    • Jeevanjacobjohn says:

      Agree with what you said, Robert.

      But, we can still use Social Media to get more traffic (And potentially more clients). But you are right. We should never spent hours just working on Social Media (But, I still do, since I like networking and since I have really started any business with my blog).

      But, great advice. I will keep that in mind when I do start doing business with my blog πŸ™‚

      • Robert K says:

        Of course, I suppose to kick-start a new blog social marketing is a way to go, it’s just that personally for me it makes more financial sense to focus on blogging and video production. But then again – it might be even considered as a social activity on it’s own since YouTube, for instance, is a social site by its nature so… it’s hard to draw the line, I suppose!

        • Jeevanjacobjohn says:

          I just started working for a new project (BlogPrenuers) with Devesh (WPkube) last week. We are already seeing good results (with traffic, comments etc). Thanks to Devesh’s efforts on social marketing (He has been spending a lot of time on commenting and on social media). It just proves how powerful it can be – if used right. Of course, these things just give us traffic. Later, we have to convert that traffic into leads/sales. It does take up a lot of time. But, I think for a business, it is essential (At least when they are starting out) to spend more time with just networking. Later, we can focus on just customer satisfaction and providing value to our clients.

          • The thing with social media, is that it’s hard to keep doing everything when you’re just one person. Sometimes, it takes me several hours just to comment on other people’s blogs. I’m not sure, but if you’re just one person, I believe that we need to focus on what we want to be good at. We can’t do everything πŸ™‚

            Your project looks very interesting, and what you’re doing with Devesh is amazing. When you are two or more people, you can do a lot more things, and that’s one of the reasons why it’s so important to team up with brilliant people.

  3. Naigel says:

    Very interesting post, being a kind is not really mean to be… It was the evolution of learning that hold you to become a great person…

  4. Vin says:


    This is a great view on how natural life mirrors the efforts of a marketer. I do believe we, as humans, naturally market ourselves. However, its those of us that take notice of these actions that begin to refine them and use those talents to our advantage.

    • Hey Vin,

      Exactly what I was thinking. Now, more than ever, we all market ourselves. But, most of us do it without thinking about it. We add pictures of whatever we are doing, and it’s open for everyone to watch, we tell people about what we are doing on a daily basis, and we don’t realize that 500+ people are watching.

      When we start to realize that we are marketing, that’s when it gets fun and exciting, and that’s when we’ll truly experience the benefit of social media.

  5. John Currie says:

    I sort agree with Robert K about social media being a time waster. The important thing though is to realise that Google wants you to jump through certain hoops if you are to rank these days, are social media please a huge role in this game we play with Google.

    You need to create content for your site, I agree, but you also need to provide Google with some social proof that your content is worthy of ranking in the SERPS. This is impossible to achieve without some level of social media (including YouTube)

    • Hi John,

      I am actually not sure what I think about the Google way of doing search these days. I understand why social media (G+) should be important as social proof, but it seems that it’s close to impossible to predict anything. I have been testing search with me logged in to Google and when I’m not logged in, and the results have been very different. And some of the sites I’ve seen doesn’t have a lot of +1’s either. But, that’s probably the point of what Google is doing, that it shouldn’t be so easy to predict πŸ™‚

  6. Paul Profitt says:

    I was just about to mention the points that you have just made John. I used to be like Robert K about the whole social media craze. (I still do not like Facebook by the way) But Like yourself. I can see that Google will use social media, especially their own Google+ service. As a yard stick of where your website will rank in their search engine, at some point in the future.

    • Hey Paul,

      I have been doing G+ for testing and especially since the last update where they included it in their search algorythm. I am still having a difficult time to understand the real effect, but I’m doing my best to keep going. I use Facebook and Twitter as well. I use them mostly for relationship marketing, but I don’t spend a lot of time during a day. I’m very focused πŸ™‚

  7. Adrienne says:

    Oh, I remember back when too Jens and sometimes I wish we had those times again.

    I think what I find the most annoying now is I can’t have a conversation with anyone without them immediately answering their cell phone every time it rings. We aren’t talking emergencies or some pressing business matter either. Just people being rude and not giving me their full attention when we’re together.

    As for the rest of it, I’ve always been an open book so the social aspect of it I’m actually loving because now my social reach was exploded. Take you for instance. I would have never had the opportunity to ever just chat with you Jens had it not been for social media. Here I am, responding to a post I read from someone who is in Norway. I find that exciting myself.

    I think whether we all realize it or not but we all are marketers. We are promoting us and people either connect with us or not. If we have something else coming behind that like offering a product then upon our recommendation, our friends would purchase it. Little did we know.

    Great share Jens….


    • Hi Adrienne,

      Sometimes, when I look around me, I feel really old. So many things have happened in life since I was a kid. I remember how things used to be, and it’s more or less the opposite as it is today. Many times it’s in a good way, but other times I feel that I would like people to be more focused and be present, instead of doing all the multitasking πŸ™‚

      And, you are absolutely right, without social media we would never have met. I remember calling to Sweden (many many years ago), it cost a fortune just for a few minutes. And it was a lot more expensive to the US. Now, everything is free, and that makes a huge difference for communication.

      – But, we need to understand what it is doing to us, and use it the right way. So many people don’t understand the effects. I’m not sure if I understand the effects either, but I’m doing my best πŸ™‚

  8. Dominic says:

    This post is amazing. I just realized a lot of important things here. I can relate to your stories, too. Are those who are not born marketers still have the capability to be a good one? And by the way, thank you very much for sharing this article to everyone.

    • Hi Dominic,

      I believe that we are all marketers, and that we can all become fairly good at it, once we realize that we are marketers. But, we need to realize it first πŸ™‚

      Thanks a lot for the feedback.

  9. Sujan says:

    I personally do not believe in the concept of born genius.You’ll have to toil hard to get any good result in marketing.I’ve done offline marketing before coming to the online field and found that it’s every changing field.It all comes to the fact that how well one adopts reacts to these changes.But,there isn’t any short cut to success.

  10. Jack says:

    Are we all born marketers? I don’t know. I think some of us are and some definitely aren’t. There are more tools and resources to use to market ourselves but that doesn’t mean that we are using them or interested in using them.

    I have a love/hate relationship with technology. Sometimes I am not so happy with the changes that have come from it.

    • Hey Jack,

      I understand your relationship to technology. It’s a lot different for people like you and me, who understand how it was like before the mobile phones. When I was a kid, we didn’t have computers, we hardly had a phone, and one TV (with only three channels). I watched TV at 6 pm, that was it. And I was outside most of the time, playing basketball or soccer with the other kids.

      Now, the opportunities are so much greater, but at the same time, we have lost something…

  11. Lisa says:

    It is amazing to think back what life was like before cell phones. New things were introduced maybe every 6 months vs. every 6 seconds now. And the use of social media vs email has changed many ways in which many of us communicate. I don’t believe we are all born marketers. Some have a better natural talent for it than others. Others study for years to gain their marketing knowledge.
    Thanks for taking us the memory lane with this post πŸ™‚

    • Hi Lisa,

      Somtimes when I think about how things used to be like, it’s almost hard to believe all the things that has happened. I remember when I was a kid, or even a youth, and it doesn’t feel like it was that long ago. But things are completely different.

      Now I understand how my parents used to talk and compare how they used to do things when they were young, and I was laughing, because it was so weird that things could be that different πŸ™‚

  12. Bill Dorman says:

    One thing you can certainly count on is change, that’s for sure.

    To me, it’s all about the people because like you, they fascinate me. Each one is very unique.

    • Hi Bill,

      I see change every single day, just by looking at my kids. I didn’t think that I would learn that much about computers and the Internet (and cell phones) from looking at how my 8 year old and my 6 year old kids are behaving πŸ™‚

  13. Ruth Zive says:

    Gosh Jens, I think that the sheer chaos of my life has erased all memory of life before the chaos. Between my personal life, my professional life, my blogging life – sometimes it is all a blur!

    I don’t think I was born to be a marketer. I am more of a salesperson – and no doubt, the two worlds definitely converge at several points of intersection.

    Very interesting post and provocatively written!

    • Bill Dorman says:

      Provocatively? Easy now, we are talking about Jens remember……….:)

    • I love to think about the past. To me, the past was just amazing. And especially when I look back at it. It’s so much to think about, and so many things we didn’t have back then that we have now. And it’s so much fun to look at my kids, and how different they are than me. It’s probably not just because of the technology, but looking at how they spend hours on YouTube and doing computers at an age when I hardly spent 10 minutes inside, I’m sure it’s making some sort of difference in their lives πŸ™‚

  14. Maryden25 says:

    A good marketer is a born talent. The way how you convince other to buy your product is a talent for me. You should be very effective speaker in order to persuade them in buying your product.

    • That’s an interesting thought. I am sure that some of it is pure talent, but I’m usually thinking that most of what we do (and the reason why we have success) is based upon what we learn. But, some learn a lot easier than others, and some hustle more than others πŸ™‚

  15. Kristine says:

    For me I think that being a marketer are not born but made and tested by time and experience. Made tougher by the mistakes made in the past and toughen by the people who tried to pull him down. A marketer is always a social person, somebody who will use his knowledge and power to enhance his lifestyle and the life of others.

    • Hi Kristin,

      I agree with you. And that’s why it’s so interesting to see what’s happening. To me, all people are marketers (today), and they are showing it on social media (especially on Facebook). And if they’re not in control, a lot of interesting things can happen πŸ™‚

  16. Hey Jens,

    I love the style of this post. Simple, but yet with a powerful and effective methods. Life is changing, so is marketing. With all new technological innovations, social media sites such as G+, Twitter and Facebook, new successful marketers who succeed by trying new methods of marketing (doing some unusual of a marketer). Everything has changed. And everything is changing.


    • Thanks a lot. Yes, everything is changing and it always has, but not as fast as it’s changing right now. It’s hard to follow everything, but I love what’s happening πŸ™‚

  17. Andrew says:

    thank you for sharing this post with us i found it very interesting to read and learn.great post.

  18. Andreas Pazer says:

    Really interesting post, I agree since the launch of social networking sites specially Facebook our way of behavior has changed drastically. Once we don’t like to show our photos to third person but now we don’t mind if millions of (unknown)people are viewing it in our profile.

    • I have experienced so many interesting things when it comes to Facebook. And people who are really shy have been adding pictures of themselves in awkward situations, and they are a completely different person online than offline. And to me, a behavior like that says a lot about a person, or it says that the person doesn’t actually know what they’re doing and who is listening to what they are saying (everybody is listening).

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