sly : marketing

V is for Vulnerable – why I am reading it again

v is for vulnerable

I have been reading V is for Vulnerable by Seth Godin. It’s an ABC for grown-ups, with quotes by Seth Godin and beautiful and funny illustrations by Hugh MacLeod.

You probably already know how much I enjoy reading Seth Godin’t w0rk, from my blog post about why his blog is still my favorite blog, and this book is just as brilliant as his blog and his other books, but it’s different.

To me, V is for vulnerable is a very important book. In some way it reminds me of Steven Pressfield’s Turning Pro and The War of Art, because it’s a book about doing what you love, and how to live life outside the comfort zone.

The book is at the same time, the easiest book I have ever read, and one of the hardest books I have read. The thing is, it doesn’t have that many words, it’s more or less just a few sentences for each letter with illustrations. But, I keep reading the words again and again, because what Seth Godin has done, is to turn something very complex into art.

no feels safe

No feels safe, while yes is dangerous indeed. Yes to possibility and yes to risk and yes to looking someone in the eye and telling her the truth.

For the past three weeks, V is for vulnerable is the book I have been reading every morning before I start my work. It’s a book that keeps me inspired, and it’s a book that makes me smile.



12 responses to “V is for Vulnerable – why I am reading it again”

  1. Mark says:

    I need to read a good book! I’ve been on a steady diet of nothing but blog posts for too long, just sayin’.

    I love this; “What Seth Godin has done, is to turn something very complex into art.”

    • I highly recommend this one Mark, but it’s not what you’d think of as a traditional book. The first time I read it, I spent about 30 minutes, and that was it 🙂 Now, I am reading it again and again, and I’m thinking about the powerful sentences. Great stuff.

  2. Hey Jens,

    Love Seth’s books, but I try to read any book about business early in the day. If I read this stuff at night I get too amped-up and can’t go to sleep. Now back to fiction only in the evenings, feeling much better that way.

    Now all I have to do is get through George R. R. Martin’s “A Song of Ice and Fire” 5 books, 4,273 pages 😉 Who says I only have business goals.

  3. George says:

    It sounds like an interesting book. I’m not the biggest fan of Seth’s work, but one thing we can be sure, is that he knows marketing.

  4. Josh says:

    I haven’t read any of Godin’s book, but I am very familiar with his blog. Been thinking I need to change that.

  5. Veronica says:

    The title is so cute! It literally made me sing the alphabet song. A is for adorable and V is for vulnerable. 🙂 Ha ha ha! I love the content! 🙂

  6. robert says:

    Reading books is one of my best activities!!! And reading books ike the above one is really interesting and useful!!Thank you for sharing this precious post!! thank you again

  7. this is very nice and great. I’m one of the lovers of reading books. because to read books is a great process in life . it is my best friend in my life. when ever i go i need to have a book and read my best books for many reasons. for make my mind rich, getting new information and make my knowledge developed. for me , i like the above book is very nice and very interesting. an from me this is my thank for share it with us.

  8. Kristine says:

    I wish I can read it too! Yes, a yes could mean some serious danger but no will also hinder us to experience life at its best. Though no, sometimes saves lives too!

  9. Stacey says:

    I think that vulnerable reading is so important. It will determine how you see the importance of other’s work and how it impacts you. Thanks for sharing such an informative post! 🙂

  10. nabil says:

    Reading is one of my preferred hobbies in this days.When i stay at home i discover the importance of the two activities reading and writing.Now i like reading stories so much , especially stories about patience, sacrifice, love , and other things.Thank you for sharing this article.IT IS REALLY INTERESTING AND IMPORTANT!!

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