sly : marketing

Using Holidays as an Excuse for a Sale

Companies all across the globe are using holidays as an excuse for a sale. It’s Halloween sale and it’s 50% off or it’s Valentine’s day and it’s 40% off. Just find a holiday and you got yourself an excuse for a sale.

The same applies for Internet marketing. A lot of professional marketers are using holidays as an excuse for a sale. This way they will earn a lot more money, because their products are very cheap at that particular date.

It’s rather easy to start a sale like this. You could use Google AdWords and target a country, like people in the United States, Canada or Australia. Find a holiday, there are many of them. Start a sale at a date close to the holiday. For instance, you can start a Columbus Day sale for people in the United States close to October 13th, you can start a Flag Day sale close to February 15 for people living in Canada or Australia Day sale close to January 26 for people living in Australia.

Well, you might not have to target people in any of the countries I just mentioned, because we all love a sale and any excuse for a sale will do.

There are at least three reasons why you should use holidays as an excuse for a sale:

There will not be any negative thoughts regarding a sale during a holiday, because we expect a sale. But how should you use a holiday in order explain why you are having a sale, or is it enough just to say Flag Day sale?

I am not really sure, but you can probably use excuses like:

If you are looking for an excuse for a sale, just take a look at the lists below of holidays that you can use during 2008 in the United States, Canada and Australia:

Holidays and Observances in the United States

Holidays and Observances in Canada

Holidays and Observances in Australia

If you want holidays from other countries, just visit timeanddate.com and chose your country.



3 responses to “Using Holidays as an Excuse for a Sale”

  1. Tim says:

    I drink coke because I’m addicted. Sometimes I drink Coke Decaf, like late at night. caffeine affects me so at night I try to avoid it. Coke zero, was manageable. Definitely better tasting than diet coke.

  2. Tim says:

    Thanks to you, I just grabbed the last can. Sometimes I like to put it in a glass with ice, it’s more “sophisticated” that way.

    Oh, and I don’t drink it due to marketing. I choose restaurants based on their serving coke. In fact, Walt’s Roast Beef started serving Pepsi and I stopped going. I’m sorry, but I don’t want my Roast Beef ruined by a cup of pepsi.

    I recently thought about grabbing a coke at the McDonalds across the street and bringing it in with me. If they say anything, I’ll just go grab a burger and leave behind the memories of Roast Beef and a Coke.

  3. Jens says:

    I want to try the decaf, but it’s difficult to get it in Norway.

    I drink both coke and pepsi, but I think I enjoy coke more than pepsi, but I still go to restaurants that serves only pepsi 🙂

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