Using Holidays as an Excuse for a Sale

Companies all across the globe are using holidays as an excuse for a sale. It’s Halloween sale and it’s 50% off or it’s Valentine’s day and it’s 40% off. Just find a holiday and you got yourself an excuse for a sale.

The same applies for Internet marketing. A lot of professional marketers are using holidays as an excuse for a sale. This way they will earn a lot more money, because their products are very cheap at that particular date.

It’s rather easy to start a sale like this. You could use Google AdWords and target a country, like people in the United States, Canada or Australia. Find a holiday, there are many of them. Start a sale at a date close to the holiday. For instance, you can start a Columbus Day sale for people in the United States close to October 13th, you can start a Flag Day sale close to February 15 for people living in Canada or Australia Day sale close to January 26 for people living in Australia.

Well, you might not have to target people in any of the countries I just mentioned, because we all love a sale and any excuse for a sale will do.

There are at least three reasons why you should use holidays as an excuse for a sale:

Everybody loves holidays
Everybody expects sales during holidays
Everybody got more time for shopping during holidays

There will not be any negative thoughts regarding a sale during a holiday, because we expect a sale. But how should you use a holiday in order explain why you are having a sale, or is it enough just to say Flag Day sale?

I am not really sure, but you can probably use excuses like:

You are living in the US and tomorrow it’s Columbus Day, you are happy and you are having a sale
Since most of your readers live in Australia, you thought that you would have a sale on Australia Day to celebrate your readers
on August 15th it’s the funniest name of a holiday you know, it’s The Falling Asleep of the Virgin day in Greece, and that’s why you are having a sale

If you are looking for an excuse for a sale, just take a look at the lists below of holidays that you can use during 2008 in the United States, Canada and Australia:

Holidays and Observances in the United States