Using Holidays as an Excuse for a Sale

Companies all across the globe are using holidays as an excuse for a sale. It’s Halloween sale and it’s 50% off or it’s Valentine’s day and it’s 40% off. Just find a holiday and you got yourself an excuse for a sale.

The same applies for Internet marketing. A lot of professional marketers are using holidays as an excuse for a sale. This way they will earn a lot more money, because their products are very cheap at that particular date.

It’s rather easy to start a sale like this. You could use Google AdWords and target a country, like people in the United States, Canada or Australia. Find a holiday, there are many of them. Start a sale at a date close to the holiday. For instance, you can start a Columbus Day sale for people in the United States close to October 13th, you can start a Flag Day sale close to February 15 for people living in Canada or Australia Day sale close to January 26 for people living in Australia.

Well, you might not have to target people in any of the countries I just mentioned, because we all love a sale and any excuse for a sale will do.

There are at least three reasons why you should use holidays as an excuse for a sale:

• Everybody loves holidays
• Everybody expects sales during holidays
• Everybody got more time for shopping during holidays

There will not be any negative thoughts regarding a sale during a holiday, because we expect a sale. But how should you use a holiday in order explain why you are having a sale, or is it enough just to say Flag Day sale?

I am not really sure, but you can probably use excuses like:

• You are living in the US and tomorrow it’s Columbus Day, you are happy and you are having a sale
• Since most of your readers live in Australia, you thought that you would have a sale on Australia Day to celebrate your readers
• on August 15th it’s the funniest name of a holiday you know, it’s The Falling Asleep of the Virgin day in Greece, and that’s why you are having a sale

If you are looking for an excuse for a sale, just take a look at the lists below of holidays that you can use during 2008 in the United States, Canada and Australia:

Holidays and Observances in the United States

• Jan 1 New Year’s Day
• Jan 21 Martin Luther King Day
• Feb 14 Valentine’s Day
• Feb 18 Presidents’ Day
• Mar 23 Easter Sunday
• May 26 Memorial Day
• Jul 4 Independence Day
• Sep 1 Labour Day
• Oct 13 Columbus Day
• Oct 31 Halloween
• Nov 4 Election Day
• Nov 11 Veterans Day
• Nov 27 Thanksgiving Day
• Dec 25 Christmas Day

Holidays and Observances in Canada

• Jan 1 New Year’s Day
• Feb 14 Valentine’s Day
• Feb 15 Flag Day
• Feb 18 Family Day (ON, AB, SK)
• Mar 10 Commonwealth Day
• Mar 17 St. Patrick’s Day
• Mar 21 Good Friday (Most regions)
• Mar 24 Easter Monday
• May 19 Victoria Day (Many regions)
• Jul 1 Canada Day
• Aug 4 Civic/Provincial day (Many regions)
• Sep 1 Labour Day
• Oct 13 Thanksgiving Day (Many regions)
• Oct 31 Halloween
• Nov 11 Remembrance Day (Many regions)
• Dec 25 Christmas
• Dec 26 Boxing Day (Many regions)

Holidays and Observances in Australia

• 1 Jan New Year’s Day
• 26 Jan Australia Day
• 3 Mar Labour Day (WA)
• 10 Mar Eight Hours Day (Tas)
• 10 Mar Labour Day (Vic)
• 21 Mar Good Friday
• 22 Mar Easter Saturday
• 24 Mar Easter Monday
• 25 Apr Anzac Day
• 5 May May Day (NT)
• 5 May Labour Day (Qld)
• 9 Jun Queen’s Birthday (Most regions)
• 29 Sep Queen’s Birthday (WA)
• 6 Oct Labour Day (SA, ACT, NSW)
• 25 Dec Christmas Day
• 26 Dec Boxing Day

If you want holidays from other countries, just visit timeanddate.com and chose your country.