US Market To Reach $26 Billion By 2010

According to Forrester Research, almost half of marketers plan to decrease spending on traditional advertising in 2005. Their new five-year forecast predicts that online marketing and advertising will represent 8 percent of total advertising spending in 2010. The total US online spending will reach $14.7 billion in 2005 alone, a 23 percent increase from 2004.

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