sly : marketing

The Two Sales Letters Marketing Strategy

Tell your prospects that your product is so good that you in fact have written two different sales letters. Your prospects will have a choice which of the sales letters they want to read, or they can read both of them.

The reason why you have written two different sales letters is because one of the letters may persuade them to buy more than the other. You have two completely different letters, one better than the other, it all depends on who reads it.

The best thing about this marketing strategy is that it’s like you’re giving your prospects an option on how they want to be persuaded. If they don’t like one of the letters, they can read the other one and it might actually persuade them into buying. If you only had one sales letter, they might not have bought your product.

Now, you only need a way to tell your prospects why you have two sales letters instead of just one. I think that the best reason is that your product is so good, and there are so many words that can describe your product, and there are so many reasons why people should buy your product; you just had to write (at least) two sales letters to be able to fit all your thoughts about your product.

6 responses to “The Two Sales Letters Marketing Strategy”

  1. Joao Costa says:

    Well, the letters are not hand written are they? I don’t think this is a brilliant idea at all, but it is still a nice gesture.

  2. Jens says:

    No, the letters are not hand written.

    I like to think of it as a good idea, but maybe not brilliant 🙂

  3. Cindy says:

    I think it is a great concept. With todays technology, we tend to forget the importance of receiving letters that are addressed to specific individuals. To really make the letter stand out, I would have to say that the President’s need to personally sign the letters. Yes, it’s alot, but spread over the course of the semester, signing 10-30 letters a day wouldn’t be so bad!

  4. Jens P. Berget says:

    Hi Cindy,

    Thanks a lot for your comment. I agree with you that the President probably should sign each letter, I will see what I can do about it 🙂

  5. Armannd says:

    You’re on the spot.

    Any letter/email/message that looks like a mass produced one stirs up disgust. Personally, I never ever read anything that doesn’t include some personal’ish info about me.

    And although I wouldn’t say that such a personal letter is marketing, it does create a personal bond between the two parties involved.

  6. Rob says:

    Hi everyone,

    I love this idea and was thinking our service at would be a big help. We actually handwrite authentic notes for people. It’s personal, custom, and easy to do via our website. We can even do larger (5,000+) completely custom handwritten orders. Everything is real pen on paper.

    Just a suggestion for those interested in this approach. I can say it really does get people’s attention and works great.

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