sly : marketing

Twitter – Analyze and Optimize for Social Growth

I have written about the importance of understanding who you are talking to, and I believe that understanding who you are talking to is especially important in social media. To me, it seems that a lot of people don’t have control of who are reading their messages and how to reach out to the most influential people.

It’s fairly easy to find out a few important things about your followers on Twitter. And, you should know that there are many tools you can use to analyze and optimize Twitter for social growth.

Let me show you a few things you can do, and it will take you just a few minutes.

I’m using Followerwonk, but like I said, you can use many similar tools to get the same data.

Map of where your followers live

I really enjoy looking at the map to see where in the world my followers are. Just by looking at the map, I get some interesting ideas of what I should be writing about.

map of twitter followers

I can click on each country to see more details about the followers. I can find out the cities they live, if that’s interesting to me. I can discover all sorts of geographical data.

The most influential followers

I have been reading all the books by Seth Godin, and one of the type of people I have been looking for is what he has called Sneezers. That’s the people who are the most influential and the people who can reach more people than all the other people, with just a single tweet. Look at it like this, if you can reach out and create a relationship with the most influential followers, you’re many steps closer to success.

twitter influencers

According to Robin Dunbar, we can only have ever have 150 friends at most. With Followerwonk, I can easily track my 150 most important followers when it comes to their influence on Twitter.

Total tweets

I understand that in order to find out who’s a “perfect” match with me on Twitter, and who’s just using Twitter as a research tool, or are not “real” users, because they are either not publishing any tweets or they are publishing too many tweets (spammers), I need to take a closer look at their total tweets.

number of tweets from followers

This way I can unfollow the people who are never publishing any tweets, and I can unfollow the spammers, and keep the people who are active.

The most active hours

I schedule many of my tweets, because I just can’t seem to tweet when I should in order to get the most attention. I have discovered when I should be tweeting by analyzing the twitter activity by hour of the day for my followers.

most active hours on Twitter

This is how I understand that 5 pm is when I should be the most active.

Your turn. Are you analyzing and optimizing Twitter for social growth?

51 responses to “Twitter – Analyze and Optimize for Social Growth”

  1. Lisa says:

    There are many ways Jens I like to track –, (SocialBro before they charged), Klout, Tweriod and an old fashion who is talking to me on the Twitter stream 🙂 I will have to check followerwonk out – not sure I’ve come across that one. Thanks for sharing!

  2. Craig McBreen says:

    Jens, I have enough tracking tools already, now you have to go and complicate things 😉 Seriously, I’m just getting into this a bit more so this post could not have come at a better time. Will check out Followerwonk … love the name.

    • I have been doing some detailed research lately, and since I’m already a paid member of SeoMoz, I started using Followerwonk (it’s included in the membership). But, my next post will be an overview of different tools that helps us with tracking and analyzing Twitter.

  3. Aasma says:

    Certainly, there are lot of useful tools available to analyze and improve your twitter social growth. I use buffer, Tweetdeck, hootsuite, tweriod and These tools are just amazing and helps you to receive and share relevant information.

  4. Joseph Hipolito says:

    HI sir Jens, this page was really cool you share something really important to know..

  5. Ralph says:

    Jens, I went by the site (followerwonk) and want to sign up for free. did you do that? It always redirects me to an SEO site where you can only get 30 days free. Is that what you did or did you buy the service? If you get a sec let me know. Inquiring minds.


    • Hi Ralph,

      I am paying for SeoMoz and I get followerwonk that way, so I am actually not sure how “regular” users are doing it. You can wait a few days for my next post. It will be an overiew of services that will help you with analytics and stats for Twitter 🙂

  6. Adrienne says:

    That’s a pretty cool tool Jens and gives a lot of really great information. I know there are so many tools out there now and this one is just another one to add to that list.

    I like the map function and their twitter activity. The one I use just tells me how many tweets they’ve done but not how often or when. I also like that it shows you when to tweet as well because different tools seem to give me different answers to that.

    I think I’ll check this one out. Might find more info with this one so thanks for that introduction.


  7. Josh says:

    Hi Jens,

    You are killing me here, but in a good way. I have spent all sorts of time checking out my numbers and trying to figure out what is significant and what isn’t.

    It is very interesting.

  8. Wow…i love the map feature…that will be really helpful. I am off now to start using the Followerwonk 🙂

    Thanks a ton for sharing.

  9. Carolyn says:

    Lol, Jens, I think I might be skewing your numbers. I am well represented in your stats.

    I haven’t looked at the location of my Twitter followers, but I examine my blog readers’ location constantly. About 40% of my readers are outside the US, which is challenging because much of what I write about isn’t available outside the US yet. I have the choice of waiting until the devices are available worldwide, and not writing about cutting edge tech, or writing about tech when it launches and hope that my readers are interested to see what’s way ahead for them.

    My ideal tech is worldwide, available to everyone and free. But I can only write so much about Facebook and Twitter.

    • I know, you are all over the place 🙂

      It’s been a while since I’ve looked at my blog readers, but last time most of my readers lived in the US. I’ve been developing some interesting stats in Google Analytics for my clients, it’s time that I do something similar for myself. You’re writing about so many awesome services, and even though many of them aren’t available in Norway, I still enjoy reading about them 🙂

      • Carolyn says:

        That’s good to know, Jens. Yes, you should look at your readers for Sly Marketing. I’m thinking because you write in English that makes you more popular in the US than if you wrote in Norwegian. 😉

        • That’s true. I’ve started a Norwegian blog for my business, but I haven’t had the time to write much in Norwegian. On the other hand, I’m thinking that I probably should spend more time on the Norwegian site, since right now, 100% of my clients are from Norway and 99% of the money I’m earning is by helping my clients 🙂

  10. Tim Bonner says:

    Hi Jens

    That sounds like an interesting tool Jens. I had a quick look at it and will have a look again tomorrow. I tend to use and Tweetdeck most of the time but Followerwonk looks awesome too!

    I love the map, that’s great.

    • I still haven’t tried, and I’m using HootSuite instead of Tweetdeck. It seems that HootSuite and Tweetdeck are very similar, but I decided to go with HootSuite because I liked the design better 🙂

  11. Emilia says:

    You opened doors for new ideas to bloggers. Thank you very much. I’ve been using Twitter as one of my marketing tools and I haven’t realized there are certain factors that affect your traffic through Twitter.

  12. Kristine says:

    Hi Jens! This is simply revolutionary 🙂 I highly believe that Twitter is one of the most effective means to promote a business and having the ability to analyze the entire picture is definitely a plus. Thanks!

  13. Joy says:

    Hi Jens 🙂 Thanks for this comprehensive and in-depth look, this is the time I’ve encountered Followerwonk but it sure looks beneficial for anyone who needs to strategies to implement to be able to efficiently leverage this platform. Neat!

    • Hi Joy,

      Most people are not analyzing Twitter this way, but it sure helps a lot to understand who your followers are. This way it becomes so much easier to tweet and understand who you should be focusing on to get the message out.

  14. Elaine Salt says:

    I haven’t tried such, but thanks for giving new ideas and tips in making the blogging more fun to do and an easy access for bloggers. I believe that this post is a timely post nowadays since social media -twitter is really on hand on people and creates connections even for marketing purposes.

  15. Calra says:

    Thank you so much for the help. This article is a gem!

  16. Kelly says:

    I also un-follow those accounts who pose as real people. Or those who are not interested in my posts

  17. Veronica says:

    This is very informative. I agree, keeping track of your followers is definitely a must.

  18. Sandra says:

    Yes, the active hours. Sometimes, you also have to thrive and tweet on those peak hours when most of your followers are online. Thanks for the tips!

  19. Jerry says:

    Very interesting these graphics in special the pie charts. I didn’t think about that things about followers until now. That’s why i enjoyed your article.

  20. Brankica says:

    Woo hoo, a new toy to play with! Haven’t tried this tool, well actually I did like sign up some time ago but never gave it more than a few minutes and forgot about it (like most of the tools I run into) but now that you showed all the pretty pictures I will have to put away time to do this!

  21. This i a great article! I enjoyed reading it.

  22. aayna says:

    A great informative post. There is the presence of plenty of tools to ameliorate the growth of the Twitter. I personally prefer hootsuite and commun it. I grabbed a lot of good points through this share. Thanks for the post.

  23. Your article is very crisp and nice to study. Last month only I have started twitter marketing and sharing for my website as it is also one of the consideration from seo point of view. I understood really what should to do and not to do from this article.

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