sly : marketing

Turning a quiz into a viral campaign

First of all, I am using my iPhone to write this post. And thank you Apple for the iPhone, because my broadband connection has been down for close to 36 hours and I really need to get some work done while I am waiting.

I wanted to tell you what I have been up to lately.

Starting December 1st, we are launching a quiz at our college. We are giving away one iPhone each month for six months.

This quiz alone will probably get us a lot of extra traffic. But I am looking for a way to turn it viral.

I have been thinking about giving away an iPhone to the person referring most people to the quiz, and I have also thought about using a software like, but I am not sure.

I want to give people an incentive to refer friends to the quiz. And I am still thinking, do you have any suggestions by the way?

Once people take the quiz we’ll send them a newsletter once a month for six months. The newsletter will be related to the activities at the college and our new courses.

We are doing all this to attract new students to our college. And I think that this is a fairly cheap and effective way to do it.

Do you have any thoughts on this strategy?

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