I always start out by writing blog posts. I use Evernote to remember all my ideas and thoughts, and I use various writing tools. Some of my blog posts are short, really short. Others are more than 2000 words, but that doesn’t happen that often. The interesting thing about blog posts, even the really short ones, is that I can use them over and over again. Recycling is the method we use to turn old into new and amazing.
By the way, what are you doing with your old content? Leave a comment below, I’m very interested.
Why recycle your content
It’s the smart way to work. It’s a lot easier to turn things you’ve already written into something new and improved. It’s usually much faster. Improve what you’ve already written.
Audio and Video
I haven’t done this myself, at least not yet, but I have thought about it for a long time. Usually, people recycle blog posts into almost the same thing as the original. We rewrite the blog posts and publish them on our blogs, or we turn the blog posts into articles or something similar. What you could do is to turn them into something completely different.
You can turn your old blog posts into:
The easiest way to turn old into new is by writing articles. Your old blog post is probably about 500 words, add 500 more words and you have an article. Publish your article at the top article directories.
Most people haven’t read your old content, to them it’s new. Sometimes you don’t have to do anything at all, you don’t have to rewrite, you can just copy and paste your old content. If you add it to your newsletter, only your subscribers will read it, and if it’s of high quality, it doesn’t matter if it’s old.
If you automate your e-mail marketing, and use the best email autoresponder (AWeber), you can use things you’ve already written and published. What’s important is that it fits what you’ve promised your readers. Add 6 – 7 messages of something you’ve written in the past.
A lot of people are using Slideshare, it’s like YouTube for presentations. A lot more people will see what you’ve written if you turn it into a presentation.
I use Twitter all the time, but Facebook just once in a while. A few times a week I publish links to things from the past, things in the archives. My followers on Twitter haven’t read it, to them it’s new. And that’s why I use it in my 10 minutes a day Twitter traffic technique.
I have written two e-books, and what I’ve done is that I have used some of my old content and started rewriting and adding new content, and then a few weeks later, I had more than 50 pages on the topic. I give away my e-books to the subscribers of my newsletter (you can subscribe just below this post).
What’s important is that you create something new and unique from your old content. As long as it looks like something new, you can use it as guest posts on other blogs related to your niche. Writing guest posts is part of my 1 hour a day blog traffic technique.
I wasn’t sure what headline I should use for this, but I’m talking about directories where you can add your own page for your content (similar to article directories, but also a lot different).
There are at least two ways to republish your content:
But there are a few other alternatives to Squidoo and Hubpages.
What you need to remember
When I use my old content, I almost never just copy and paste what I’ve already got. I do my best to try to make it into something different and unique. I use a few tools to check if what I do passes the tests and is unique (and is not considered as plagiarism).
Here are some tools you can use:
What are you doing?
Are you doing anything with your old content? Are you recycling, and turning old into new and amazing?