This is a guest post by Vinay Kumar.
When it comes to internet marketing, there are two main avenues for promoting your business website: SEO and PPC. Both SEO and PPC are feasible options to improve your website visibility in a search engine and increasing the traffic to your site. Both these processes have their advantages and disadvantages.
Search Engine Optimization (SEO) refers to the activity of manipulating various on-site and off-site factors in order to make your site more appealing to various search engines. A good SEO campaign is that which results in higher placements within the natural search result pages (SERPs) and leads to an inflow of free traffic from search engines. Once a high SERP position is achieved in SEO then sustainable free traffic can be found. Unfortunately, it takes more time to reach these top spots and it also depends on how competitive your industry is.
On the other hand Pay-per-click is an internet advertising model used to get direct traffic to websites. PPC ads are charged based on the number of clicks each ad receives, based on the bid price offered by the advertiser. PPC advertising results in an immediate influx of website visitors. On the other hand, it can also be a great way to monetize your blog.
Top PPC Networks for Blog Monetization
Monetizing with PPC advertising networks is one of the best ways to make money from your blog. These kinds of networks work well with content based blogs.
Google AdSense: The best way to earn money from your blog is Google AdSense as it is the world’s best PPC network for bloggers and website owners too. It is a dynamic pay per click advertising network that is powered by Google Inc. Many top bloggers use AdSense to monetize their blogs. It is not so easy to get approved by Google AdSense. Bloggers have to wait for 2-4 days to get their Adsense account approved. One account can be used for multiple blogs and payment is received by cheque. Chances to ban your account are high in Google AdSense.
Yahoo Publisher Networks: With a wide range of products and breadth of expertise, Yahoo offers a PPC ad network owned and operated by YAHOO Inc. It was launched in August 2, 2005 as a beta version. Now it is opened only for US members. Clicksor: Clicksor offers a PPC network that works similar to Google AdSense. Clicksor also provides popup ads, in link ads and another method for monetizing your blog. But in the comparison of Google Adsense, Clicksor pay very low and the payment is done via paypal only, with a minimum pay-out of $50.
Chitika: It is a special advertising network and one of the best alternatives of Google AdSense. Chitika works well with Google adsense as its ads are non-contextual so you can use it with Google AdSense. The minimum payout is $10 and payment is done by paypal and cheque.
Bidvertiser: It is a good and trusted PPC advertising network that gives approval very quickly. You can earn money here by publishing ads as well as referring other publishers. But you can get money only when your account reaches a minimum of $10. The main disadvantage of Bidvertiser is that they approve all blogs, and that makes it harder to earn a lot of money.
Obeus: Obeus is a very good Pay Per Click network as well as Pay Per Impression advertising network that is growing fast. This network also provides affiliate marketing which gives bonus to their users of any referred publisher earning and of any referred advertiser spends. Publishers can make money easily from Obeus by publishing ads on their websites. Moreover, any number of ad blocks can be placed by publishers on their websites. At this time Obeus allows it’s publishers and affiliates to request withdrawal when their earning reach $1 only. Obeus requires very little time for payment process.