Note from Jens: I’m currently on vacation in Italy, and you probably know exactly what I’m doing right now. That’s right. I’m eating pizza.
I’m so greatful to get help from Teresa, who’ve written this guest post. As you may know, I am about to launch a video blog for the college where I’m working, so inbound marketing is at the top of my priority list. I believe that inbound marketing is all about stepping out from the shadows and showing the world who we really are. I’m reaching out to the community to get all the help I can possibly get, especially when it comes to learning different methods of inbound marketing and how I should be doing it. Let’s discuss the top inbound marketing strategies in the comments.
Here’s Teresa for you:
Inbound marketing strategies are the most primary ways to attract clients and stay connected with them. So no matter you own a small boutique or you offer accounting services to small businesses, using inbound marketing strategies is very beneficial to keep your business up and running. Inbound marketing strategies draw to your business customers who are looking for information about the products and services you offer. Therefore, you must have an idea about inbound marketing strategies that you can utilize for your business.
With the advance web technology, there are various social media sites like LinkedIn, Twitter and Facebook, which can help you increase your visibility. Through these sites you can share your business ideas, tips and company news with the customers. It’s up to customers whether they want to fan, like or follow a business, so they initiate contact, showing that they have an interest in your business.
You can create a business blog through which you can share content, video and pictures of your company with customers. This is one of the best ways for the businesses to discuss company news such as product launches and sales, as well as issues related to the products and services they offer. Well written information and tips in the blog often encourage customers to share stories with their friends, family and business associates. This publicizes your blog as well as the business.
E-Book and Downloadable Reports
E-Books and online reports are mostly popular among business-to-business community. They typically target entrepreneurs and professionals. Instant downloads tied-in with signing up to receive free email newsletters that a company distributes. This also let the business identify the potential customers who would be interested in their products or services.
Search Engine Optimization (SEO)
Search Engine Optimization is to be utilized for the purpose of attracting potential customers to the site. You must use the best keywords that are relevant to your products or services in order to attract a huge traffic to your brand through organic searches. Companies like Google, Adwords and Word Tracker help you to find out terms, which customers use for searching the products and services you offer.
White papers educate customers by presenting a business problem and offering solution to the problem. People who purchase white papers from your site or blog indicate that they are interested in your products and services.
Video marketing is another important marketing strategy through which you can talk to customers by uploading videos to popular social media sites and video sites, and can share information on your blog and website. You can also demonstrate new uses for a product, give customers a sneak peek of new packaging ideas and get feedback. Thus, this gives businesses their brands to life.
You can set up a landing page dedicated to your product, service or brand in order to educate visitors about what you offer, providing them with features and benefits through the use of videos, pictures and testimonials. You can also include a call-to-action on the end of the page asking visitors to sign up, or make purchase, depending on the goal of your landing page.
In conclusion, these are the most important inbound marketing strategies that help all the businesses to attract customers to their products and services.
Teresa Smith is a regular columnist and editor with a few financial communities and websites. Besides this, she maintains her own blog and contributes articles on various finance topics like debt settlement advice, how to get out of a payday loan, debt consolidation process etc.