Online Marketing UK has published a list of ten [tag]email marketing[/tag] tips I thought you should take a look at. One of the ten tips is that you should make a quick first impression.
“With the majority of email recipients using the preview pane in their email software, your ability to make a good first impression is limited to the first few lines of creative. Make sure that the top section of your email is catchy and tells them what they want to hear.”
Read the top 10 eMail marketing tips at Online Marketing UK.