sly : marketing

Too Much Sugar

Yesterday, I made pancakes and they tasted really good. I am not kidding, they were a huge success. I am not sure why, but I guess I was lucky.

My son, about 2 years old, wanted some sugar on one of his pancakes. And while my back was turned to him, he poured some sugar, and this was the result:

This got me thinking.

Even though sugar is really really good, and my kids love it, when you get too much of it, it’s really not that interesting anymore.

I think that the same applies to Internet Marketing.

When you get an offer with too many products involved (a bundle), I am not as interested as if I get 2 or 3 very interesting products. It usually makes me think that if there are too many products, that’s because they are too crappy to sell as single products (or 2 or 3).

Or if you get an offer that sounds way too good (sort of irresistible), you get sceptcial.

Sometimes too much of something can destroy the actual offer.

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