sly : marketing

Tips For Effective Email Marketing

Did you know that the majority of people who receive permission-based e-mails open, on average, 78% of them? I didn´t either. I just read a very interesting article about how to become more effective with Email marketing. This article told me several interesting facts:

“The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there’s such hostility towards the industry.”

….and

“In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified.”

Click here to read this interesting article.



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