This is my first post written entirely on an iPad. I decided that it was time to do it, since I’ve finally unboxed my brand new iPad (it’s been inside the box for a week). I’ve been using my iPad a lot for business lately, and it was just a matter of time before I was going to write a blog post on it.
If you want my opinion about how it feels to write a blog post on the iPad, you’ll have to scroll down to the bottom, or just continue reading, because I will let you know at the end.
Sleeves for protection
I bought a sleeve. Actually, I ended up buying two sleeves.
I’m not used to having a cool sleeve to protect my iPad, or my iPhone, and I didn’t think that I was going to buy a new sleeve for protection either, even though I have a brand new iPhone 4S and a brand new iPad. But my old iPhone was completely destroyed by being in the pocket of my jeans for most of the day. And I ended up not being able to use the headphones to listen to music or the microphone to talk to people. I guess it was all due to lint in my pockets.
So, I decided that, since I’m now running a business, and I want my important business tools to last, I needed to buy some protection. I walk a lot (I’ve even spotted a fake deer), and I carry my iPad with me everywhere I walk, along with a lot of other things, and it would be scratches all over it if I didn’t find some sort of protection for it.
I ended up buying two sleeves from ColcaSac. One for my iPad and one for my iPhone. The reason I ended up shopping at ColcaSac? Well, I loved their website, and the design of the sleeves looks awesome. And, I love the way they describe the materials and that they’re handmade. I really liked the story they told me. And marketing is about storytelling.
I want personal
So, I decided to buy the sleeves from ColcaSac, but, what I’m about to tell you made the shopping experience so much fun, and a lot more fun than I expected.
And, it’s a secret? I believe it is, because almost nobody is doing it.
You probably know this already, but I need to tell you again. To me, marketing should be made personal. If we can connect with the customer, and create a relationship, the customer will stick, if not, he’ll start looking for products at the shop down the street. I believe that there’s not a single product or service that can’t be made personal. I have talked about how milk marketing is turning personal, and about potato chips marketing. Now it’s time to talk about the power of handwritten notes.
I’m not sure. But, the image you can see below is probably the first handwritten personal note I’ve received on a receipt.
It doesn’t say much, but it’s personal, and it makes me feel good. It makes me believe that the person that shipped this to me was actually a person (not a machine), and that she knows my name, and that she cares. She makes me want to shop at ColcaSac again, and she makes me want to tell all my friends to shop at ColcaSac.
That’s the power of personal handwritten notes.
Think about it. How much time did it take her to write that note? And doesn’t it feel great to make someone feel special?
And, I am biased, because of the handwritten note, but I really love the sleeves.
Writing a blog post on the iPad
I’m almost finished writing the blog post, and to me, this has been a truly amazing experience. Not once have I tried to open a different app, and not once have I been thinking about anything but the words I have written. I have been using iA Writer for the iPad, and it syncs to iCloud. So, in the end, I’ve written all the words on my iPad and I opened the document on my laptop and added the image and the links and published the post.