I keep thinking that I shouldn’t buy the new iPad. I know that I’ll end up buying it, and especially after I read the awesome review by Carolyn at Wonder of Tech. But do I really need it?
I’m not so sure. On the other hand, I don’t like to ask myself questions like that. I usually trust my gut feeling when it comes to investments.
I don’t need a lot and I celebrate every little detail
What do I really need? Well, not a whole lot to be honest with you. I can probably run my business without any new software. I can keep using my 4 year old MacBook Pro, and I can keep working from home without even buying a new chair. But what’s the fun in that? I need to celebrate. I’m starting a business.
That’s the problem. I’m too used to celebrating. I always find something to celebrate. Every single day. And the celebration always include pizza. But now that I’m starting a business, I need to rethink my investments.
I can start the business without any investments. I have the writing tools I need. I won’t pay for an office. I’ll be working from home, at least for the first 4 or 5 months, and I have the keyword research tools I need. I have been considering buying an iMac or a MacBook Air, but I’ll wait. I won’t even buy any new clothes for a while, because I really want to some new clients first. I might need to rethink that decision, I probably do need some new clothes in order to get new clients.
But, what about knowledge and networking?
Investments in knowledge and relationships
Do I need to do some investments in knowledge and networking, already? I want to, because I’m celebrating. But, do I really need to do any investments right now? I probably can’t stop buying books. They’re cheap and right now I’m reading Content Rules by C.C. Chapman. I keep learning a lot from books, and I know that as soon as I’m finished reading that one, maybe even before I finish reading it, I’ll buy another one. Every time I do, I whisper to my son that it was the best $15 investment I have ever made.
I really enjoy conferences. I haven’t been to that many, but I remember how fantastic it was watching Gary Vaynerchuck and Chris Brogan on stage in Oslo last year. I even wrote a short article about the 10 things I learned at the marketing conference. The problem is, that a conference is a lot more expensive than a book. And, since I’m terrible at small talk and networking, I am just sitting alone in the corner and admiring the people on stage. I do learn a lot, but is it worth paying $500 or more to just watch and learn?
Well, if I had the money, I would say yes. And now, after Bill Defence (I’m looking forward to playing him and Jack in basketball) just told me that Gini Dietrich is going to speak in Norway at the 29th of March (next week). I had to open my wallet to see how empty it really was. And not only that. Gini is one of the most brilliant people I have met online, but she’s not alone at the conference. There will be other speakers like Chris Brogan and Mitch Joel. I just can’t believe it. They’re going to be in Norway, and I have to decide in a day or two whether I’m going to attend the conference or not.
I do have to ReThink my business investments.