sly : marketing

Should You Only Be Using Third-Party Apps for Social Media?

I have a question today, and I want you to help me answer it.


I’ve been writing about my vacation, how I enjoyed being unplugged and just relaxing in Italy. But, now that I’m back working, I’m focused on being more productive and understanding how to make my clients happy.

Lately, I’ve been working hard with my speaking gigs, but I’ve also been doing some research on social media. I have been testing social media managers, like:

I haven’t decided if I am going to keep using one of them or not, at least not yet. What I am a bit worried about, is that I’ve heard that if I am using a third-party app to manage my social media, my status updates won’t be as visible as if I am publishing directly inside the social network. For instance, if I am using HootSuite to publish a status update to Facebook, it won’t be as visible to my friends, as if I log in to Facebook and publish it directly.

Do you know if this is true?

I’ve been thinking about using a third-party app most of the time, and once a week or so, log in to each of the social networks to publish a status update, just to see if there’s a different reaction (to see if it’s more visible or not).

What’s your thoughts?

Let’s discuss it in the comments.

18 responses to “Should You Only Be Using Third-Party Apps for Social Media?”

  1. Thomas Bigum says:

    Third parties who are Prefered Partners with Facebook should not be suffering from low visibility.

    Back when hootsuite among others were more piggybagging than bringing value, facebooks algoritm lowered the visibility. It is no longer like that, so be carefull when googling old Info on this subject.

  2. Jeevan Jacob John says:

    I have used Hootsuite in the past, and there hasn’t been any problems with visibility. I am using Buffer App right now, and it is working great (I especially love the interface).

    I have also seen others posting through Buffer App etc (I think in the past FB showed whether updates where posted directly or not).

    Hope you find an answer soon 😀

    • Thanks a lot Jeevan. Hopefully, there shouldn’t be a difference when it comes to visibility and third-party apps like HootSuite. I am still going to be testing to see which one I’ll be going for 🙂

  3. Carolyn says:

    Hi Jens, Great question. I would like to know the answer to this too.

    I use Share Juice Pro to post from my blog to social media. I know the updated version of SJP has Open Graph tags to give your post greater exposure.

    It would be interesting to see a study showing the effect of third party sharing on social media visibility.

    • I use Share Juice Pro as well, but now that I’m testing several social media managers, I’m thinking that I need to know if my posts will be as visible to my friends or not. It’s a lot easier to stay organized with HootSuite, MarketMeSuite or SproutSocial than to use the native systems.

  4. Thomas Bigum says:

    You can search among partners here..
    facebook-pmdcenter dot com/browse 🙂

    (Comment-system wont let me make it a clickable link #spamreasons)

  5. Jacky says:

    After GOOGLE’S hummingbird update, think you should seriously consider a social media manager, for more visibility.

    What happened to me (I realized last weekend) was, GOOGLE SEARCH no longer index BLOGGERIZED PROFITS’ content, but links from Facebook’s & StumbleUpon’s.

    I may be wrong, since I’m a newbie in this industry.

    But since I’m forced to adopt social media as a strategy to be more visible with GOOGLE, I thought it will be useful to mention this, after seeing your tweet.

    • I have heard a lot about the latest update from Google. So far, I haven’t noticed any difference on my blog. But, I’ll have to wait and see what happens. I am not sure if a social media manager will be helpful or not when it comes to Google Search. On the other hand, we need to be more visible in social media to get the benefits of Google. And that’s one of the reasons why I have added G+ comments to my blog posts.

  6. Tim Bonner says:

    Hi Jens

    I’ve tried Gremln, Hootsuite Pro, MarketMeSuite and Sprout Social.

    I didn’t stick with any of them in the end. I tend to use TweetDeck for Twitter and post directly to the others.

    My favourite was Sprout Social but it’s just too expensive. After that, I preferred MarketMeSuite over HootSuite Pro.

    I’ve also been using Buffer to share things to Twitter but still share to the other networks directly.

    Great question Jens. I hope someone knows the answer!

    • I have never tested Gremln, interesting name by the way 🙂

      My favorite so far is also SproutSocial, but like you, I believe it’s too expensive for a solopreneur like myself. I understand that businesses with several employees can pay for it, but I just don’t see the point in paying that much money, when other great services are much cheaper.

  7. Ileane says:

    Hi Jens,

    I use Buffer and PostPlanner to share on Facebook pages and about 2 weeks ago I noticed a decline in the visibility, so I started posting directly on Facebook more often. But there was no change.

    I even changed up the kind of content and used everything from images, plain text, videos, quotes – none of it mattered. I have no clue why people aren’t seeing my Facebook page posts like they used to.

    • I’m sorry hear that Ileane. I don’t get much traffic from Facebook, but because of Triberr, I get a lot from Twitter. I don’t know what’s happening on Facebook, but I hope you’ll get a lot more visibility than you’re seeing now.

      • Lisa says:

        OMG, I noticed this 2x yesterday on 2 pages I have on Facebook – no one even saw either post, must be a bug? Time will tell. I use Buffer Jens and love it!

  8. Branko Zecevic says:

    If you want to be more productive, using social manager is definitely the right choice.
    The thing I like about it is better planning and spending your time more wisely. I have been using Hootsuite and it’s my favorite tool because you can manage all of your major SM profiles from one place with an option to schedule your messages.
    In terms of visibility of posts I didn’t notice any difference but it doesn’t mean it’s the truth.

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