sly : marketing

Thinking Outside The Box for Bloggers

I am having a fantastic day. I woke up at 5 am. I started smiling just by being awake. I felt new energy inside me, every time my feet was touching the cold floor. As I opened the door, and walked into the bathroom, I was thinking that, being me, and being who I am, is in fact what life is all about – for me. And, it’s what I bring to the world.

I believe too many bloggers are writing about the same topics, and instead of finding their own voices, they are doing their best to copy well-known bloggers.

I’ve been reading many blogs over the years, and it doesn’t happen often, not even on a weekly basis, that I discover a new blog (or a new author) that makes me go WOW!

Creativity is being who you are

I am not the one to tell you what creativity is, or how creativity is born. I believe that we’re all creative, we just need to let go, and we need to realize that we are all unique, and that it’s time to stand out from the crowd.

It’s not that there’s something wrong, doing what everybody else is doing, it’s just that we should be different, because we are different. You are the only one of you in the whole world. Remember that. That’s exactly why I don’t think we should copy anyone.

It’s not wrong being invisible.

It’s nice. It’s easy. It’s comfortable. We get to relax. We’re along for the ride. And most of the time, it can be fun.

But, we’re not in control of what we’re doing or where we’re going. I believe in being personal, and telling stories about what we’re doing and what we’re thinking. That’s how I connect with people. That’s thinking outside the box. The box is everyone else – being outside, is being you.

Turning fear into a feeling

I’ve read Turning Pro and The War of Art, and they’re both brilliant books talking about what Seth Godin has described as the lizard brain. We need to address the issue of fear. We fear failure. We fear success. We fear everything that’s different from the status quo. The lizard brain makes us stop when we’re about to create art. The lizard brain is the part of us that tells us that we should rest when we’re about to jump. The lizard brain is the fear of doing anything extraordinary.

Fear is what stops us and it’s what makes us not do what we should be doing, when all we’re thinking about is, how to focus on blogging when you just don’t have the time. If you’re being you, people will notice you, and people will remember you. We should focus on creating art, by sharing feelings.

What people feel is what they remember

I am the worst when it comes to remembering names, and I’m terrible when it comes to remembering faces. It’s really hard for me to remember someone I have just talked to one time. If you want me to remember you, I must remember you by adding a feeling to your face and to your name. You can make me smile, or you can provoke me, and make me angry. Or I might even start crying. The thing is, if I’m fascinated by you, I’ll remember who you are.

When you’re a blogger, you should focus on writing about problems and you should be the one creating the solution. But, that’s not all. You should use a personal touch, that unique part of being you, that turns the problem into a fascinating story that takes a hold of the reader and never lets go – not even when we’re at the end.

Sometimes, I just close my eyes, and I imagine that I’m out walking. It might be summer, and I’ve met this beautiful woman, or it could be cold and dark, and I’ve been walking all night, until I discovered a fake deer. Where I am and what I am doing doesn’t matter that much. What matters is that I’ve tried to add something unique to the story – me.

Being You

Thinking outside the box as a blogger is not that difficult. Not at all. I believe that we are all marketers. But, instead of just publishing the facts, and solving a problem, we should focus on the story about us, a story that’s fascinating to our readers – because we are all different and we are all interesting. Wake up. You’re having a fantastic day, because you are being you, and that’s what life is all about.

14 responses to “Thinking Outside The Box for Bloggers”

  1. Tim Bonner says:

    Hi Jens

    You are the ultimate story teller!

    I try my best to bring my personality into my blog posts but I often forget about the story-telling. I think I’m still being me though?

    I’m going to think about using story-telling more in my posts. I have done in the past and it did work very well.

    Thinking outside the box is something I can do but I’m sometimes a little shy when it comes to being too creative!

    Well, maybe it’s a New Year’s resolution for me.

    Have a great day.


    • Thank you so much Tim, but I don’t know about that. I just enjoy writing and it’s so much easier for me when I relate everything to what I have either experienced myself, or something I’ve been thinking about for a while. And, I really want people to remember what I’ve written, so I try to add a personal touch.

      I’m shy too, but it’s so much easier to be shy online… it’s like I’m invisible, even though a lot of people actually see what we’re writing.

      – Jens

  2. Riya says:

    Learning what’s going on in your business helps you stay focus. But one thing that could help set parameters in an idea to help one think outside the box is to educate yourself with what-have-you’s going around your business. Learn to analyze your customers’ data, their spending behavior, the things they purchase, the services they like. By doing so, thinking outside the box to improve your business makes business growth a lot achievable.

    • You are absolutely right Riya. We shouldn’t just write about who we are and what we’ve been experiencing. We need to relate our stories to what our customer and what our clients are looking for. We should keep reading and focusing on the people who are paying us.

      – Jens

  3. Jeevan Jacob John says:

    Hey Jens,

    I have included my personal experiences in my blog posts, but now that I look back, I feel that I could have done more.

    I am certainly planning to do more story telling in the future..thinking about what I can talk about, for my life. I have got a few ideas.

    Take for instance: movies I have watched. Think about how they marketed those movies..why I chose to watch that movie and so forth.

    My new blog is focused on experimenting, so I will also talk about my personal struggles, since I love experimenting with my life πŸ˜€

    I can relate back to you on remembering faces and names!

    Sometimes, I feel it’s too hard to remember the names. I did want to learn a specific technique this year, but I never got around doing it.

    Yeah, it is definitely easier to remember names, when emotion is involved.

    Anyways, thank you for the post, Jens πŸ™‚ Have a great weekend!

    • Hi Jeevan,

      I can’t wait to visit your blog when you launch it. I bet you’re an awesome storyteller and adding experiments from your life, makes it very interesting. It reminds me of the book called Yes Man, it’s also a movie starring Jim Carrey. It’s about a man that started an experiment saying yes to everything πŸ™‚

      Have a great weekend.

      – Jens

      • Jeevan Jacob John says:

        I hope so πŸ˜€

        I didn’t do much story telling with my previous blogs (I did use a lot of yeah, in a way, I did use story telling :D).

        That sounds interesting..I certainly want to try it, but not now (too many things to do at the moment).

        Not sure if I ever will try it..maybe not (I mean, it sounds kind of ‘dangerous’…who knows what people will ask you, if they knew you had to say yes for everything they asked).

        I will try and watch it soon πŸ˜€

        Thanks πŸ™‚ I had a good one, hope you did too!

  4. Hi Jens, I am the same way with people, I remember a connection I felt with them or the emotions they were feeling. Names and faces? Not as much.

    I do try to be creative with my blogs. When I write reviews, I try to discuss how the reader’s experience will be with the device, instead of spewing out specs. But I don’t really tell much of a story. I wonder if there is potential for me to tell a story.

    Wait, I did tell a story once. I told a story about how I flew to Alaska for a trip this summer and left my iPhone behind in my car in the airport parking lot. You’re right, that did really resonate with my readers.

    I should look for more story opportunities with tech!

    • Hi Carolyn,

      Your blog is awesome, and I am not sure if it’s the way your write or what, but I feel that I know you. Well, we have connected here on my blog, and via social media, so it’s hard to say what works best. But, when you are telling stories, it’s so much easier to connect and relate. So, you should definitively add a story to each review and like you said, the story about your iPhone was something your readers really enjoyed.

      I’m looking forward to more tech stories in 2014 πŸ™‚

  5. Angela McCall says:

    Hi Jens,

    I don’t quite remember when the last time I was here but I believe I’ve been to your site before. Anyway, I couldn’t agree more with what you just said. More story telling is one of the most EFFECTIVE way of standing out of the crowd. People love to hear stories…

    I try to do that every now and then, tell a story.

    Btw, I just read your About Me page and like you, I’m almost the same way when it comes to writing my articles. In the beginning, I was almost posting like everyday then it dropped down to 3…to 2…and now to 1…

    Sometimes I have more to say in one day and like you, I often or accidentally click that “publish” button and there it goes my article is out unexpectedly…ooops!! I thought it was only me making these boo-boos but I’m glad I’m normal. πŸ™‚

    I think telling people what you like, the last movie you saw, whatever goes into mind can be in an article…that’s what BLOGGING is all about. Jon Morrow said that a Blogger is different from a Journalist. A Blogger is more of a “columnist” while a Journalist has some form of writing rules that reads almost like a book or some of the boring news on newspapers.

    No wonder I hate reading newspapers, it puts me to sleep FAST!!!

    Anyway, great article, Jens. Hope to get to know you more.

    Merry Christmas!


    • Hi Angela,

      It’s great to see you here. I experiment a lot when it comes to blogging. I have a schedule for writing, but many times I just can’t wait to get my posts published, so I just end up hitting the publish button way sooner than I should have. On the other hand, that might be what makes my blog interesting. You never know if you’ll get a high quality article or one with many mistakes.

      I love to read stories, and that’s how I enjoy learning. That’s why I have been focusing on storytelling as part of my marketing strategy.

      Let’s keep in touch. I’ll be visiting your blog very soon πŸ™‚

      Merry Christmas to you too.

      – Jens

  6. Adrienne says:

    I agree with everyone here Jens, you’re the ultimate storyteller. I use to think that my life isn’t fascinating at all so who wants to hear what I have to share.

    I think though that when people start to make that connection with you that your life has more meaning to them. We’ve lived our lives all this time so to us it might be rather boring but these bloggers have just met us and are eager to get to know us.

    I’m not good with names but I’m much better with faces. I can also get you to your destination by remembering where we turned but I don’t remember the names of the streets. I’m more visual in that way but you’re also right that these people have to make some type of impression on me in order for them to really stick out in my mind. There are so many bloggers that do.

    I loved this post so thank you for once again reminding us to think outside the box and just be a little different. I guess I’ve got more work to do! LOL!!!

    You have a splendid week now and stay warm.


    • Hi Adrienne,

      Thank you! I love telling stories, and I do my best to become a better storyteller by writing every single day, and by reading all types of books (and articles). You are a great storyteller too Adrienne. I know a lot about you, just by reading your posts and I definitively believe that I know you and who you are, and that to me, is thinking outside the box. Most people just copy what others are doing, we need to tell the world who we are and why they should listen to us.

      Have a great day.

      – Jens

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