sly : marketing

The world is changing fast. One thing still remains the same.

Customer service is more important than ever. Smiles are more important than ever. You need to be remarkable. You need to turn purple. In other words; stand out from the crowd by being awesome.

The world is changing. You need to adapt. The changes are happening faster and faster, as we’re looking in a different direction. What worked months ago, might not be working anymore. What worked weeks ago, might be something not worth considering.

I still believe fantastic customer service will be important in marketing (forever). But, it’s now more true than ever, that we can’t predict the future. I still struggle with Facebook. It’s not the technology. It’s the people. The world is changing, because people are changing, because society is changing. There are many reasons why; technology being a major reason.

An editor in chief of a local newspaper recently wrote, the job of a journalist is … a journalist is a person who… A famous politician recently said on national TV; a political party in opposition should always …

They’re not entirely wrong. They’re not entirely right. What’s true is that the world is changing without them noticing. Being successful today is about adjusting and reating your work process. There are no absolute rules to business, to politics. to journalism – to marketing. Always look for the change. It’s here, most likely, before you’re ready to do something about it. The one thing that’ll remain the same, is the importance of making people feel good.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou



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