This is a guest post from Rachel Walker:
During the course of blogging events it seems that everyone began to believe that the best way to blog is by posting as often as possible. I often see blog posts where the blogger shamelessly admits to forcing themselves to write something to post that day. I don’t know about you but as soon as I see something like that I stop reading.
Posting for the sake of posting, or for the sake of the search engines, is just an example of blogging gone wrong. Blogging is not about posting quantity at the expense of quality. If you don’t have anything awesome to write about today, don’t just take a picture of your greasy lunch to write about. Be patient.
The two reasons that I can think of why people over-post are the following…
Bloggers fear that if they don’t force themselves to post an article at certain intervals they will fail to build a respectable blog. For bloggers that are experiencing this, I recommend setting a goal to write a set amount on a regular basis, such as a 500 word post a day. Once completed, don’t necessarily post everything- post just the best stuff that you can come up with.
Bloggers who really want to have a successful blog will often force themselves to post regularly. They are often under the impression that they will end up seeing better rankings in the search engines as a result of producing more content. In reality, the best thing for getting exposure through both the search engines and social media is by providing phenomenal content. If you end up posting only once a week because you are only able to produce one fantastic article per week, that is much more valuable than posting mediocre content every day.
Why Post Less Often?
Better Writing: If instead of spreading yourself to thin you devote the same amount of time to posting less articles you will have more time to spend, and more time for structuring the articles and editing. Imagine how much readers will appreciate what you give them then.
Quality Content: How much research do you currently do in order to write a fantastically authoritative post? What if you were to double the amount of time you spend on researching. Wouldn’t your content be that much more helpful?
Keep Your Subscribers: For your subscribers there is a big difference between receiving an update in their inbox with really fantastic content once in a while vs. receiving something pretty good every day. Subscribers are much more likely to remain on your list if your updates are in the first category.
Get Better Social Media Buzz: According to my experience, and the experience of my colleagues, producing content which is just a little bit better gets posted exponentially more in social media.
Certainly ever niche is different, and the types of readership that each blogger attracts is also unique to that blogger. Therefore, I am proposing a general idea that posting less often could be a good idea, and why. Whether and how that applies to your niche and your readership is entirely up to you. What do you say, have I convinced you to post less often in order to give your readers more per post? Please explain your answer.
Rachel Walker is a FastUpFront Blog contributor and business consultant. Fastupfront offers an alternative to business loans based on future sales.