sly : marketing

The Social Media Manager I Want

social media manager

I have been watching the Lion King today. I’m not sure how many times I have watched it, but it’s a fantastic movie. My son loves it, and he keeps watching it over and over again. It’s like he’s watching a brand new movie every single time. He’s like that. But I knows every little detail in that movie by heart. But still, it’s like he’s looking for new things to appear, things he missed the first 50 times he watched the movie.

And, sometimes I’m like that too. Not when it comes to watching the Lion King, but when it comes to social media.

It’s like that quote from Einstein, the one about insanity. I’ve been staring at the screen, waiting for things to happen for so long, and I realize that things are happening. I’m social, but I feel like I’m everywhere, and at the same time, it’s like I’m nowhere at all. I don’t have any control. Or maybe I do. I just don’t know. I’m doing the same things over and over again, and I’m expecting new things to happen.

I need a brand new social media manager…

What a social media manager is

I need to focus on social for a while. I know what I want, and I know why I want it. The only problem is that I haven’t found it, at least not yet.

I am using Twitter, and I am using Facebook. I am not as active on Google+ or LinkedIn or Pinterest, but I’m a member. And I’m a member of several other social media sites as well. But, the thing is, I don’t want to keep logging in everywhere to see what’s going on, and I don’t want to keep publishing the same things across all the networks.

I want to be using a social media manager, where I can post where I want, when I want, and I want to be able to do everything by using one tool only.

Yes, one tool only. Not one tool for Twitter only, and one tool for Facebook, and not one tool for publishing posts. I need one tool to rule them all.

3 Features I really want and 2 More

I have been using HootSuite for a while, and it’s more or less fantastic. But it’s missing a few things. The same goes for Buffer. I love how powerful, yet simplistic it is. And there are so many other cool services as well. But, so far, I haven’t found a single one where I can manage everything. I might have too high demands for a social media manager, I don’t know.

Here it comes.

Publish everywhere

I want my social media manager to be able to publish my content where I want and when I want. This means that I want to update my status, and pick Facebook, Twitter, LinkedIn, G+, Pinterest etc.. and schedule it. I want to publish it to one social media site, or many. And the schedule part is important.

Track keywords and organize

I want to be able to track keywords. So when I person mentions my blog in a tweet, or in a blog post, I want to receive that information. And I want to be able to respond to it. I want to be able to track everything, a lot like I am using Google Alert.

And, I want to be able to organize everything I track, so it’s easy to find it.


I love statistics, and I am using ClickyΒ to see what’s going on. I need some kind of analytics to test and improve what I’m doing in social. I need to understand what people are replying to and what people are liking, and what’s going on.

I don’t just need to see how many people have retweeted my posts, but I want to see how many actually clicked on the links inside the posts, and how many liked my Facebook updates, and how many visitors I had on my recent blog post.

Organize and Reply to Blog Comments

I simply love comments on my blog posts, and during a day, I receive too many on both old and new posts, and it’s hard to keep up with replying to them all. I want to be able to reply to everything, and I need a system to organize it for me, and I want to be able to reply to all comments from a social media manager, I don’t want to log in to my blog to do that.

The inbox saves the day

Finally, here’s my point to what I really want.

Do you remember the image at the top of the post? It’s from a service I started testing a few hours ago, it’s called Postling. I’m not saying that you should try it, because I don’t know enough to say anything good or bad, at least not yet. But, one thing that I really like about it, and one thing that I have been thinking about for a long time, is how important an inbox is.

To me, a social media manager should be organized like email, and everything should be inside an inbox. We can use filters and add different things to different folders, but the inbox is where we get everything from all the various social media sites. I receive every mention on Twitter and every tag on Facebook, and every comment on my blog posts inside one inbox. And from this inbox, I can delete, reply or just read. I can do whatever I want, and I have total control, because I find it all in one place.

I’d love to hear your thoughts on social media managers

Are you using a social media manager? If you are, which one? And what features are you looking for in a social media manager?

50 responses to “The Social Media Manager I Want”

  1. Ruth Zive says:

    Hey Jens – as if your plate is already full enough – I see an opportunity for you to develop a product!?!?

    Why not? I’ve long felt that if I want to take my business to the next level, I need to commoditize.

    I love the idea of a social media turnkey solution that takes care of EVERYTHING. Let me know if/when you find it (or invent it!).

    • Ricardo NuΓ±ez says:

      This can to be done by a existing player in the market. If anybody start a project with too features they will simply shot themselves in the foot.

    • Hey Ruth,

      I want this, but I won’t be the one developing it πŸ™‚

      I’m hoping someone will find out that it’s a market for such a thing. I believe that HootSuite or Postling or any of the other companies can do this. It shouldn’t be that hard πŸ™‚

  2. Adrienne says:

    Is it just me or did your blog post shrink in size? You can’t see your opt-in box below your post, it’s cut off as are your social icon buttons Jens.

    I agree with Ruth. I was going to say well have you found one of these yet? If not, invent that darn thing because you would have a gold mine on your hands. Just like Benny did with his app, hire someone to create it and then sell it. You’d probably do really well cause I would love to be able to do all of this in one area myself.

    When you locate one of decide to create it, let us know.


    • Hey Adrienne,

      I’ve been having some problems with the stylesheet on my blog. I just switched to a new template. I’ll be trying to sort it out later today πŸ™‚

      I’ll let you know as soon as I find the app πŸ™‚

  3. Craig McBreen says:

    I have two older kids so I think I saw the Lion King about six times. Great movie, but Nemo is still my favorite.

    My two favorite social managers are Buffer and Hoot Suite. If you find one that manages everything though, I’d love to know more about it and so would everyone of course πŸ™‚

    Like Adrienne, I’m wondering about the narrow columns.

    Ruth has a point, so you might want to get busy, but I guess you might already have enough to do, huh?

    Just let us know what you find πŸ™‚

    • Hey Craig,

      I have to confess. I still haven’t watched Nemo. But I will, after what you said, I need to watch it this weekend πŸ™‚

      I am using HootSuite for almost everything I do when it comes to Twitter. Not so much when it comes to Facebook, but I’ve been testing it for that too. I’m looking for something that can handle everything for me, not just the publishing. I’ll let you know if I end up finding something I’m satisfied using.

      I’m hoping that the narrow columns are gone by now. I’ve been doing my best to find the error, but I’m terrible when it comes to css πŸ™‚

  4. Keith says:

    I would caution that using anything but FB to post on FB will earn you less eyeballs on your content, already proven fact if you use 3rd party apps it hurts your engagement levels.

    G+ hasn’t released their API so you won’t find anything that does that for you.

    My suggestion would be to just be social where you can, and where your audience is. If they are on Twitter, then be there more than anywhere else. (I still use Tweetdeck and Twitter for Mac paired with TweetCaster Pro in my Droid), if they are on FB, then be there, etc…

    Personally, I found that my use of SM sites works better this way (using the sites) and I engage with people more than if I used a manager. To me, the managers work for Twitter, but are lacking for other programs and usually make them become a megaphone for self promotion instead of interaction.

    Just my $.02

    • Carolyn says:

      Hi Jens, I completely agree with Keith. Each social media site has its own feel to it, that’s why one post to multiple sites doesn’t work well, in my mind. I do post my blog to multiple sites, but with a different text added to each site. A tweet posted on Facebook often seems impersonal. Pinterest is its own world entirely.

      I also was going to mention, though Keith already has, about the Google+ API not being released yet, so integration with a social media manager isn’t available yet.

      I use Buffer and Hoot Suite to time my Twitter and Facebook posts, but not to monitor my interactions.

      You’re starting a business now so time is precious and I understand you’re looking for ways to save time. Keith is right, you should just focus on a few that are a good fit for you and don’t worry about the rest. You have enough on your plate now. But make sure that you have each social media account set for email notifications of mentions (including notifications on your iPhone and iPad) to make sure you don’t miss a shoutout from a fan.

      • Hi Carolyn,

        I wouldn’t want a social media manager to just help me promote my posts to all the various sites. I do have a tendency to do it with new blog posts, but I try to rewrite the status update. But, I mostly want one to help me stay organized and to keep all the various content in one place. This way it would be a lot easier to remember what you did on the various networks, and who you talked to where etc.. πŸ™‚

        But, I’m also thinking about focusing on a few… that’s a good advice πŸ™‚

    • Hey Keith,

      I just read about the G+ api too. I didn’t know about it when I published this post, but it doesn’t really matter, since I’m not really talking about a specific social media site, I want everything that’s available into one service/app πŸ™‚

      I’m not looking for a manager to help me cross promote all of my articles/blog posts or whatever. I want one to help me organize my stuff, and make it a lot easier to publish. But I have tried a few and the problem is, like you said, that you won’t get the feeling that you’re actually posting to Facebook (or any of the other networks). I haven’t been able to tag people, or to add images. The social media manager should have everything integrated, so it’s like being at the site when you publish.

      I’m not saying that I’ll ever find a service/app like that, but I really want one πŸ™‚

  5. Sonia says:

    This would be my dream plugin quite actually. I want to go to one place to access everything instead having to go login to other sites I might forget on a given day.

    I work during the day and don’t have that much time on my hands to remember everything. My mind goes crazy at what I have to do on a given day and I need task lists or reminder alerts to keep me up to date on what I need to work on.

    I am a Marketing Coordinator for a Software Company and my day is tasked heavy. Solve that problem and it will make my life easier.

    I would rather be my own Social Media Manager so I can stay in control of my business.

    • Hi Sonia,

      That’s exactly why I want a social media manager to access everything. It would be so much easier instead of having to check every single place to see if you’ve got any new messages, or to see what your friends have been up to πŸ™‚

  6. Sergio Felix says:

    Hey Jens,

    For a few seconds I thought you were looking to hire a person. LOL

    I really don’t believe on tools that do it all, I do like simplicity though and I’m always looking how to optimize my tasks.

    But my rule of thumb is that anything that aims at doing absolutely everything, doesn’t do anything excellent.

    Postling actually looks very interesting. I might give that a whirl and see what happens, thanks for showcasing them Jens.


    PS. Trying out Prose? Great theme buddy!

  7. Hi Sergio,

    I’m not looking to hire anyone, at least not at the moment πŸ™‚

    I agree with you about a software that are trying to do everything. I’m not sure if I believe that I’ll ever get my wish come true about the social media manager, but I really want one that can help me stay organized and active on all the various social media sites.

    Postling is very interesting, and I’ve been using them for a little more than 24 hours now, and I like what I’ve tested so far. There are some features that I don’t enjoy as much, but this is one of the better I’ve tried. And for $1 for the first 30 days, I’m sure it won’t be a waste of your time πŸ™‚

    I’m also testing Prose. I want it to be simplistic, and that’s Prose… thanks πŸ™‚

  8. Bill Dorman says:

    And I want to win the lottery too, but I guess you have to buy a ticket to have a chance, huh?

    For a discounted rate of $99,000 US, I will be your social manager. That means of course I will have to learn Google +, Pinterest, analytics, keywords and the like, but I’m your guy. We will blow you off the charts………

    Wow, I would be so awesome with a social media manager; maybe I could find one who would work for food and just split whatever profits I made for payment.

    For now, I guess I’ll stick w/ Hootsuite (kind of) and Triberr (kind of). @wonderoftech maybe has talked me into trying Buffer; I really am a lump, trust me.

    Just tell me when you have it all figured out.

  9. Nigel says:

    Hey Great Post. I totally agree with the need for a central inbox. I’ve been testing out a really cool software called which looks really promising for managing conversations. Oh, did I mention its free?

    However, I still haven’t found a tool to track keywords and mentions in social that’s Free and better than Google Alerts. If anyone figures that one out, please share it!

    • Hi Nigel,

      Thanks a lot for the feedback. I need to take a closer look at the tool you’re using.

      I’m using Google Alert too, and HootSuite to track mentions on Twitter. But that’s about it.

  10. Sylviane Nuccio says:

    Hi Jens,

    You bet, I would love to be able to post on all my social media sites at a single click of my mouth. I have never tried to hide the fact that I am not crazy about Social Media. Meaning, if I wasn’t making an income online I wouldn’t be the kind of person sharing her where about and other stuff with people to see.

    However, I am online and I need to use social media. I still suck at it and keep telling myself that I am going to get better soon πŸ™‚

    Thanks for sharing your thoughts on that.

    P.S. When I was younger I used to watch movies that I loved an incredible amount of times as well. I knew every single scene and the order they were coming.

    • Hi Sylviane,

      To me, social media is a lot more fun when you feel that you’re in control or at least when you’re organized. I don’t like getting messages all over the place and not being able to reply, because I didn’t see the messages. I’m getting better at social, but I have a long way to go πŸ™‚

      Thanks a lot for stopping by, that’s awesome πŸ™‚

  11. Jack says:

    Hi Jens,

    I hear you regarding comments. I want to respond immediately but I often find that it is simply impossible because of other commitments so they stack up and sometimes I don’t get to them until much later than I want.

    A social media manager would be nice, but I am not sure that I can visualize one that will save me time the way that we want it to.

    • I’m really terrible at replying fast. I want to reply immediately, but I’m usually busy doing something… so I try to work in batches and do all the replying and commenting, and social in one batch, and that’s close to impossible πŸ™‚

  12. Aasma says:

    In today’s fast paced life, you can certainly save your valuable time with the help of social media manager, though I haven’t find it yet and still searching for it. You have mentioned about “postling” and I would love to check how it works.

    • Absolutely. And just by testing Postling, I’ve been saving a lot of time. I’m not sure if it’s better than the other services I’ve tested, but I like the fact that I feel that I’m in control.

  13. Jayme Soulati says:

    Took me a moment to understand you were not speaking about a human. I fully agree! We’re getting tired, aren’t we? So many of us have been at it day in and day out through the glory days of Twitter and the launch of so many apps our head is spinning.

    Nothing has changed; developers busy developing and launching while newbies cavort in the new app and make Pinterest special in spite of the legalities. Then there are we who deliver this service every day to clients, and we need help managing the system, the Interwebz and the listening post.

    I want what you want; please share more about Postling…I’ll wait!

    • Jens P. Berget says:

      Hi Jayme,

      I probably should have mentioned it in the first paragraph, but on the other hand, that brings some mystique to the post πŸ™‚

      I’ll do a video review about postling soon, stay tuned.

  14. Carol Lynn says:

    Boy, I’d love to have a social manager that does everything! I’ve tried and discarded every tool imaginable – yes, including HootSuite – because they do A LOT but not everything. And part of the problem with some of those tools that do “a lot” is that they take time to learn and manage, but since you can’t use them for everything, you’re not only spending time with that tool but you’re ALSO spending time with other tools or other methods. I actually settled on Buffer for now, because it is so simple and it doesn’t do a lot. It does just enough. So the overhead for me is really small. I don’t have to learn or find or use a hundred features. I just “add to buffer”. That simple. And if Buffer doesn’t do it, I go to another method anyway. I think a tool has to either do everything (which is still a dream…) or do something extremely simple and basic so it’s easy to bounce around to different tools. I have not tried Postling but I’ll definitely check it out!

    • I keep jumping from one system to the other, and I can’t seem to find one that I’m entirely satisfied with. I might have to give buffer another try. I really did think it was awesome, but I wanted something more…

  15. Jenny Kay Pollock says:

    As for social media managers I suggest checking out FanTools — It will help you schedule posts across networks and distribute coupons to customers (if your a business). It even suggests content for you!

  16. Ileane says:

    Jens, I found one pretty cool tool called NutShellMail that lets us monitor incoming mentions and interactions on
    and Yelp.

    Pretty cool right! It’s from Constant Contact and you get an email once a day. You can also see who unfollows/follows you on Twitter. I really like the YouTube monitoring too.

  17. Nicky says:

    Wow – well I certainly could do with that sort of social media manager, but ultimately there are going to be more and more “next best thing” social sites and I’m never going to be able to keep up with it all.

    I would definitely like to be able to manage the ones I do use in one app, but I also had not heard of buffer, so have learned something today.

    This is my first visit to your blog, but it won’t be my last,

    • Hi Nicky,

      Absolutely. There will always be “the next big thing”, but I believe that there won’t be the social media manager I’m looking for πŸ™‚

      I’ve been testing a few for a while now, and so far, I think my favorite is Postling, even though it’s not exactly what I’m looking for πŸ™‚

  18. Franklin Newsletter says:

    Nowadays, we use social media to advertise our products and also in order for this to be popular. And this will be a great help for our business to be more successful.

  19. Zingy Creations says:

    I totally agree with you. I have been trialing various Social media programs and find it hard to find one that has all the features that I want.

    For instance, I like gremlin due to its ability to auto reschedule tweets, but its doesn’t really do alot else. For keeping my finger on the pulse so to speak I have started trialling Social Bro. But again I would love to be able to send out tweets from that program and you can’t.

    So the upshot is, that there is a gap in the market for the right piece of software. Or if its out there, I really wish I could find it.

  20. basketball ball drills says:

    The social media manager is very important esp. in your business. Facebook and twitter is one of the famous and popular social networking site. And it is a big help in our business because in this way we advertise our products.

  21. Ben says:

    Hi Jens,

    Very interesting. I’m going to check this out. I often feel overwhelmed by social media – an inbox might help a lot! Thanks for the tip πŸ™‚

    • I am still testing Postling, but it’s not perfect. I like the feel of the inbox, but there are some issues with wordpress and facebook (and it’s hard to send a tweet to many people in a single tweet). But, so far, it’s probably the best I’ve tried when it comes to relationship marketing and keeping conversations going on twitter and facebook.

  22. Thanks for the links to the social media sites, Jens! I like social media managers that are actual social media platforms that promote the shared site to more than just people on my contact list…something a little more than what Facebook link sharing already does.

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