sly : marketing

The Simple and Powerful Facebook Contest

I have been doing a lot of research in order to create some Facebook contests for my clients. When I wrote Facebook contests โ€“ 14 Apps To Help You Out, I was ready to launch my first contest by using Wildfire.

But, that didn’t happen.

By the way, I am still on vacation, but I’m working every single day, because I am working where I belong.

I tested Wildfire and several other apps. The apps worked great, but I had one major problem, and that was the language. The Facebook contests I was launching should be in Norwegian, and not in English or any other language.

I looked at the options in Wildfire and the other apps, I realized that even though I could have translated some of the text to Norwegian, there are still many words that had to be in English, and I just didn’t want 30% of the text to be in English. It wouldn’t look professional.

I am combining Pagemodo and AWeber

It probably wasn’t the best option, or at least not the solution I was looking for, but it works great, and I am very satisfied with it.

Using Pagemodo for Facebook contests

I am using Pagemodo (and a custom html template) to create the Facebook contest, and I have added a form using AWeber (the same service I am using for my newsletter).

It looks great, I can add whatever type of content I want, and it’s very easy to update it. I have embedded a YouTube video with a commercial explaining the prize. My client is a car dealership and they’re giving away a 10-day free trial of the electric car Mitsubishi i-MiEV.

It might be harder to spread the word about the contest by combining Pagemodo and AWeber, but I have total control of the contest and the people who are entering. And the contest is finally in Norwegian.

– sometimes, the best solution is a fairly simple one.



36 responses to “The Simple and Powerful Facebook Contest”

  1. John Falchetto says:

    Congrats Jens, looks very slick.

    Which metrics are you going to measure for this (apart from subscribers)?

    • Hi John,

      It’s basically three things. Subscribers, and how many people will actually test the car (from people entering the contest), and finally, how many will buy the car. The winner will get the car for 10 days, but everybody will get an offer to try it for a few days, and the company will follow up every single one of the leads, and hopefully some will end up buying the car ๐Ÿ™‚

  2. Heidi says:

    Wow! I haven’t thought about this great combination, but Pagemodo and AWeber must work! Great job, thanks for sharing the useful tip!

    • Hi Heidi,

      It took me a long time to realize that Pagemodo and AWeber would be a great combination, even though I have been using Pagemodo and AWeber separately for a long time ๐Ÿ™‚

      Thanks a lot for the kind words.

  3. Ruth Zive says:

    I’m glad you are doing all of the groundwork on Facebook Contests Jens, cuz I’m almost ready to roll up my sleeves for a client of my own. I’m going to benefit from your trial and error (though at this point, I’m not dealing with a language conflict…)

    • Hi Ruth,

      I wish I wasn’t dealing with a language conflict, because there are so many awesome apps in English and I would love to be using some of them, especially since they have some methods integrated that might help spread the contest and make it go viral.

      I’d love to hear more about your contest, please share it at your blog.

  4. Bill Dorman says:

    Hey, no fair; if it’s Norwegian I probably don’t have a good chance of winning unless it’s a lucky number or something…………

    Glad you found something that will work for you; good luck with your efforts.

    You must have been really bad to be in the tent this long……..just sayin’………..

  5. Chris says:

    Hi Jens, thanks for sharing your experience.
    I don’t know if it can works for you, but you may try Facebook ads to boost presence of your contest on FB.
    According to http://www.socialbakers.com/facebook-advertising/ CPC is in Norway $0.79, but you can try to set it a much lower.
    I used FB ads for getting more likes and it worked for me.
    BR and have some holidays!
    Chris

  6. Chris says:

    Hi Jens,
    you can try to copy this ad (in the same campaign) with CPC=$0.5 or even smaller. I test various texts, CPC rates and even images – everything matters ๐Ÿ™‚
    BR, Chris

  7. Chris says:

    Yes. I did so – for my campaign FB also suggested to set it between 0.5-1.2$. But for some nationalities I set $0.02 and I still got clicks (in commentLuv comment you can find some more details). Of course you should monitor your ads (after 4-5 days some ads “burned out” and I must change almost everything, expect CPC ๐Ÿ˜‰ )
    BR, Chris

  8. Molly Groman says:

    I have been planning to start some competitions for my Facebook pages, but being new to the business I was really not sure how to move ahead. Thank you for the wonderful post, I am sure it will give me the push I needed

    • Hi Molly,

      I have created several contests on Facebook, and I have both failed and had some success. To me, it’s about having a goal and a strategy before you launch the contest. Like now, I am helping my client to get leads that would like to try their electric car. I have “created” a follow-up system that they can use to get in touch with the people after the contest is finished.

      Don’t hesitate to ask me any questions you might have ๐Ÿ™‚

  9. Carolyn says:

    Good luck with your Facebook contest, Jens. I hope you’re the winner by driving more business to your client!

  10. Mark says:

    This is some great info Jens;

    Another thing you can do with the ads space you’re buying is test several versions of the ad.

    Different images, different text., target demographics, etc. You may be surprises with the results.

    This is an ongoing process if you want to maximize your ROI on ad spend.

    Even after a solid producing ad is up for a couple weeks, banner blindness does kick in, so you need to change things up a bit to maintain good click through rates.

    You start where you start as far as what you’re paying for your ads – but if test several versions of the ad and pay attention to the analytic s, you’ll see which ads are producing the greatest click-through rate, which can significantly reduce what you’re paying.

    The more clicks from impressions you get, the lower price you pay for clicks.

    I’ve started some ad campaigns at .60 cents per click and got below .10 cents.

    It does take some work though.

  11. Abdul says:

    hi Jens.. Congratulations on your achievement. Well Its great you combine Pagemodo and AWeber but what did you do to spread a word about this contest because you mentioned it would be really tough to spread a news of contest with this mechanism.

    2ndly I must say most of the time solutions are fairly simple.

    • Hi Abdul,

      I’ve been spreading the word about the contest by using Facebook ads. It works great, the only problem is that I need to pay for it to spread, it’s not a built in viral mechanism ๐Ÿ™‚

  12. Glenn Owens says:

    I have a carpet cleaning website, and I always try to find new ideas to get customer to visit my site, I thing it’s a great idea to try and post a contests in Facebook, I will try it

  13. Ben says:

    Hi Jens ๐Ÿ™‚ Interesting idea. Although I like Aweber (and I use it for my newsletter), I wish there was a true option to have a “clean HTML” form. They do give you the option to turn off the “fancy styles” but it didn’t change much of the code for me. I just want a simple form with the bare minimum of code, and I will customise it myself. Digging through the code generated by Aweber is a bit painful as it feels very bloated. How did you get on with customising the form?

    • Hey Ben,

      I didn’t do much. I just added one of their preformatted forms, deleted some of the stuff I didn’t want, and that was it. I didn’t do anything with the code, I just did everything in design mode ๐Ÿ™‚

  14. Darcy says:

    I know it’s only slightly on topic, Jens, but I keep hearing more and more about Awebber of late. It seems that they are the go-to choice for most people when it comes to making mailing lists and forms for webpages. I’ve got zero-coding background though so, in your opinion, is there a more ‘newbie-friendly’ alternative to Awebber when it comes to installing some forms onto my sites? I appreciate any feedback ๐Ÿ™‚

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