I hope you’ve had a wonderful weekend. Mine was awesome, I did get a lot of work done for my new business, and I did some running, well, I ran for about fourty minutes, until I sprained my ancle 🙂
Today, I have the pleasure of introducing you to Jeremy Reeves. He has written an interesting guest post about why you should use simplicity in your business.
These days, everything seems to be getting more technical and complicated. Remotes have gone from a simple piece of plastic with a half-dozen buttons… to having so many buttons you can’t even figure out what 3/4 of them do.
Even kids today are inundated with too many choices and too much complication.
When I was growing up, if we wanted to have fun we’d walk into the woods and figure out something to do.
If we were in the house, we’d find a spare box… or we’d get blankets and build a little fort… or just go outside in the yard and throw a ball around.
Now, there are so many widgets, gadgets, games and toys it makes your head spin.
As of the time I’m writing this, I have an 8-month old, and our house has quickly become a mini toy store.
But when it comes to marketing, offering excess choices, complexity and options will crucify your bottom-line.
Let me explain.
Have you ever walked through a grocery store trying to choose something like salad dressing?
If so, you’ve experienced exactly what an excess of choices does to your brain. As your brain tries to come up with a decision, often times you begin to freeze into UN-action.
And it’s the same when people are buying from your business.
The more choices you give your prospects and customers, the less able they are to make a decision on any of them.
But when it comes to persuasion, simplicity goes way beyond just one choice or many.
It also permeates your design choice, layout of your pages, checkout process, branding, the words you use on your website, and literally every piece of your sales funnel from beginning to end.
Let me give you a specific example.
In my business, two of my main specialties is being a direct response copywriter. More specifically, within that niche, one of my specialties is long-form salesletters.
To be clear, long-form doesn’t mean 15 or 20+ pages. Long-form, in its most basic sense, is simply putting all the information on one page.
(One theory I’m testing recently is combining the personalized effectiveness of a salesletter on the homepage with the professional design of a more corporate website.)
There are a lot of reasons these types of sales pages typically work better than a multi-navigational website. One of them is simplicity. Let me give you a quick example. Let’s say you’re searching for a way to brew your own beer (I highly recommend trying it, by the way).
When you hit a website about home-brewing your own beer, which of the following scenarios would make it easier to find out if home-brewing was right for you?
A) A website with a huge navigation bar, with 10 different choices and multiple drop-down navigation menus.
B) A longer form style homepage with links sprinkled throughout the text, broken up into easily readable and scannable sections?
B is the clear winner. It allows the consumer to self-select, which adds a layer of personalization to your website. It also makes it appear as if you’re talking more directly to them, which in turn reduces anxiety in the consumer.
And when browsing your website feels easier to them, they’re more likely to buy your product.
The bottom line is this.
One of the single easiest ways to make more sales on your website is to make the buying process more simple for your prospect.
This can be done in many, many different ways.
Some of them include reducing the number of steps in the buying process… reducing the number of choices… being more clear about what they get and what it’ll do for them… simplifying the navigational structure of your site… and many more.
Go through your site and look for areas where you can make it more simple. And then setup a split-test to see if it helps. In the vast majority of the cases, you’ll see an increase in your conversions.
Jeremy Reeves is a direct marketing copywriter who applies a unique combination of human psychology, sales-increasing copy and strategic marketing techniques to make you more sales without increasing your expenses.
Download his FREE report – “The 3×3 Formula For Realistically Doubling Your Profits In 60 Days Or Less” – at www.3x3Formula.com