sly : marketing

The Sales-Boosting 
Power Of Simplicity

I hope you’ve had a wonderful weekend. Mine was awesome, I did get a lot of work done for my new business, and I did some running, well, I ran for about fourty minutes, until I sprained my ancle 🙂

Today, I have the pleasure of introducing you to Jeremy Reeves. He has written an interesting guest post about why you should use simplicity in your business.

Jeremy ReevesThese days, everything seems to be getting more technical and complicated. Remotes have gone from a simple piece of plastic with a half-dozen buttons… to having so many buttons you can’t even figure out what 3/4 of them do.

Even kids today are inundated with too many choices and too much complication.

When I was growing up, if we wanted to have fun we’d walk into the woods and figure out something to do.

If we were in the house, we’d find a spare box… or we’d get blankets and build a little fort… or just go outside in the yard and throw a ball around.

Now, there are so many widgets, gadgets, games and toys it makes your head spin.

As of the time I’m writing this, I have an 8-month old, and our house has quickly become a mini toy store.

But when it comes to marketing, offering excess choices, complexity and options will crucify your bottom-line.

Let me explain.

Have you ever walked through a grocery store trying to choose something like salad dressing?

If so, you’ve experienced exactly what an excess of choices does to your brain. As your brain tries to come up with a decision, often times you begin to freeze into UN-action.

And it’s the same when people are buying from your business.

The more choices you give your prospects and customers, the less able they 
are to make a decision on any of them.

But when it comes to persuasion, simplicity goes way beyond just one choice or many.

It also permeates your design choice, layout of your pages, checkout process, branding, the words you use on your website, and literally every piece of your sales funnel from beginning to end.

Let me give you a specific example.

In my business, two of my main specialties is being a direct response copywriter. More specifically, within that niche, one of my specialties is long-form salesletters.

To be clear, long-form doesn’t mean 15 or 20+ pages. Long-form, in its most basic sense, is simply putting all the information on one page.

(One theory I’m testing recently is combining the personalized effectiveness of a salesletter on the homepage with the professional design of a more corporate website.)

There are a lot of reasons these types of sales pages typically work better than a multi-navigational website. One of them is simplicity. Let me give you a quick example. Let’s say you’re searching for a way to brew your own beer (I highly recommend trying it, by the way).

When you hit a website about home-brewing your own beer, which of the following scenarios would make it easier to find out if home-brewing was right for you?

A) A website with a huge navigation bar, with 10 different choices and multiple drop-down navigation menus.

B) A longer form style homepage with links sprinkled throughout the text, broken up into easily readable and scannable sections?

B is the clear winner. It allows the consumer to self-select, which adds a layer of personalization to your website. It also makes it appear as if you’re talking more directly to them, which in turn reduces anxiety in the consumer.

And when browsing your website feels easier to them, they’re more likely to buy your product.

The bottom line is this.

One of the single easiest ways to make more sales on your website is to make the buying process more simple for your prospect.

This can be done in many, many different ways.

Some of them include reducing the number of steps in the buying process… reducing the number of choices… being more clear about what they get and what it’ll do for them… simplifying the navigational structure of your site… and many more.

Go through your site and look for areas where you can make it more simple. And then setup a split-test to see if it helps. In the vast majority of the cases, you’ll see an increase in your conversions.

Jeremy Reeves is a direct marketing copywriter who applies a unique combination of human psychology, sales-increasing copy and strategic marketing techniques to make you more sales without increasing your expenses.

Download his FREE report – “The 3×3 Formula For Realistically Doubling Your Profits In 60 Days Or Less” – at www.3x3Formula.com



23 responses to “The Sales-Boosting 
Power Of Simplicity”

  1. Hey Jeremy,

    Thanks a lot for your guest post. I have thought a lot about turning my blog into a much easier experience for my readers. That’s why I have been removing things from the sidebar and trying to focus on the most important stuff – and it’s time to restructure the menu and how the blog posts are displayed as well 🙂

  2. Nicholle Olores says:

    Same here Jens, I always have a great time every weekends. Hello Jeremy, thanks for taking to post here, I learn a lot of things here and I agree with you here that simplicity has the power. Love it. 🙂

    • Hi Nicholle,

      That’s a good thing that you didn’t sprain your ancle too 🙂

      By the way, have you been doing any restructuring or removing things from your websites in order to make it more “simple” for your users? That’s something I do think about a lot, but I’m having problems actually doing… I want everything to be visible, but when everything is visible, it’s like nothing really is 🙂

    • Jeremy Reeves says:

      Thanks Nicholle! And yes, the more simple you can make your website and overall sales process, the more sales you’ll make.

      Jeremy Reeves

  3. Rahman Mehraby says:

    This is published at a time when I’m changing strategies for my latest website that I’ve put a lot of hope into. A few times I got the feedback form my audience that things are a bit complicated! That’s why I’ve simplifying it at the cost of overlooking some income. Still, I think it’s worth doing it.

    Rahman Mehraby
    Travel Marketing Blog

    • Jeremy Reeves says:

      Rahman, you should be able to get a balanced point where simplifying the site makes it MORE profitable, not less. That’s the entire point of simplification. To make it easier for people to buy and therefore increase sales.

      Keep thinking. You’ll come up with something 🙂

      Jeremy Reeves

  4. Ryan Sprout says:

    I like that motto that you present! I kept my affiliate products simple by creating a tools or resources page. I think it’s a non-aggresive and no need to have a sales pitch way to convert readers into customers.

    Thanks for sharing!

  5. Rhonda says:

    I was just speaking of this earlier this morning on Facebook. Yes, when I’m faced with too many choices, I end up frustrated and just decide to “forget it”. Simplicity allows you to direct your visitor’s focus to where you really want it…thus, gaining more action, more sales, etc.

  6. Adrienne says:

    I totally agree Jeremy and it sounds like we had the same type of childhood. Ah, when life was so much simpler right!

    Too many choices just rattles my brain. I know what I like so I stick with what I like and all the other choices just go right out the window.

    I also like clean and easy too, I can’t stand busy sites and way too much information that just drags on and on. I’m more of a get to the point kind of person. So this model definitely resonates with me much better.

    Welcome to Jens place and we’re happy you stopped by and shared your thoughts with us. Great post.

    ~Adrienne

    • That’s the same with me. Right now I can’t even decide what new mobile phone to buy, even though I know that I’ll be buying the iPhone 4S. I’ve been looking at so many different phones, because they’re eveywhere, and there are new models all the time. And now I’ve been reading rumors of the new iPhone 5 that might be launching this summer… I know that I’ll be buying the iPhone 4S, so why do I keep looking… ah, choices 🙂

  7. Ma.Dhares says:

    Well for me, simplicity is beauty and elegance…I know some people who are really just simple in their own ways but are very successful in life…Same as everything else…

  8. Kathriyn Clark says:

    Useful article. Complexity also seeps into marketing and sales efforts. Some consultants mistakenly believe that they must portray their expertise as complex.We all have opportunities to simplify some aspect of our business. Here are three ideas on how you can bring more simplicity to client service.

  9. Luna says:

    Motivation is what you need after creating the plan for you business. Try and create a mental picture of your dream and learn to see it every time to create motivation in yourself. You are motivated easily when you see and talk about your vision or goal of your business.

  10. Jeremy Reeves says:

    Thanks Adrienne! Glad you enjoyed the post 🙂

  11. Amith says:

    Good nice share, thank you..

  12. Kael23 says:

    Good though provoking post! In a nutshell people don’t succeed in making money online because of unrealistic expectations. All of your points here make sense and hopefully newbies will take this advice seriously.

  13. Nick says:

    I believe other website proprietors should take this web site as an model, very clean and
    fantastic user genial pattern..

  14. Sajal says:

    What an interesting post you have shared with us! This post will definitely help me for my future posts. Motivation and realistic presentation should be everyone’s post content that will make readers excited always. Thanks for such a beautiful post.

  15. Dave Ventura says:

    Wise points indeed, I believe that simplicity is the ultimate key for one’s success. Being simple yet competitive in the industry where you belong and it means providing your values and would-be customers the best services they deserve. Being simple is also taking the consideration that is easy to understand and straight to the point where promises of words really comes in reality.

    • Absolutely. I’ve been redesigning my blog in order to make it as simple and easy to read / navigate as possible.

      To me, this makes it so much easier for the user to make a choice.

  16. Johnny Bravo says:

    Great post. Like you I am always redesigning my websites. I don’t believe that one way is better than another. But I definitely like the simplicity aspect that is mentioned throughout this post. I’ve been known to have way to much going on in my sidebar. Whenever I come to a page that has just way to much I come back to my site and make sure I didn’t get off track with that.

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