sly : marketing

The mystery of consciousness in business

I want to tell you a short story about the man cutting my hair. I have told you about him before, not because he is doing an amazing job, but because the man cutting my hair understands the true power of marketing.

He makes me feel special

He talks, he listens, and he cuts my hair. That’s what I expect him to do. What I don’t expect is that when there are other people in his office (I should probably call it a hair salon, but it doesn’t feel right, because it’s really just a basement), we walk outside every time I am paying him for the job.

Why? I have asked myself this question again and again.

I believe there are two reasons. First, I am paying a different price than the other customers. So, he doesn’t want the other customers to know what I am paying (because then they’ll start asking him for a cheaper price). Second, he makes me feel special. Yes, he makes me feel like a VIP.

But the thing is, what he’s doing makes me feel both happy, and at the same time, it makes me feel bad. It’s my consciousness, and it’s tearing me a part. Every time I am there, I end up feeling like I owe him something. I feel like wanting to pay more, and maybe bring him a bottle of wine the next time I’m there (although I never do).

The more you give the more you get

Karma, the chain of cause and effect, tells us that good things will happen to those who have good motivations for their actions. I believe that we should consider karma as a marketing strategy.

I will never use another guy to cut my hair (a bold statement, and I am not really sure, but you get my point).

I believe that we all want to be in control, and we don’t want to owe people anything. So, when I feel that I get too much of something, without giving enough in return, my mind starts to work hard in order to find a way to pay the people who have given me too much for their actions.

So, if someone keeps commenting on my blog, without me giving them any attention at all, what do you think will happen? Let me tell you. In the end, I will start to comment on their blog and I will start a conversations, and we’ll become friends. The same thing will happen when it comes to retweets, likes on Facebook or whatever help I get.

Sometimes, the action doesn’t even have to be directly related to the business. A while ago I wrote about the time when the pizza delivery guy gave me a ride home. I keep thinking of him every time I am going to chose a place to eat pizza. That’s why I almost always end up eating pizza at the place where he works.

Let them know what you are giving

One of my friends, a freelancer and consultant, never charges for meetings. If he didn’t tell people about this, they wouldn’t know that they got all this time for free.

I believe that it’s important to show or tell people what you are giving. You don’t have to say it, as long as the customer understands it. Think of the guy cutting my hair. He has never told me that I have a special deal, but I discovered it because of the way he was acting (I know the guy is weird, but it works for me).

Let me ask you this:

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23 responses to “The mystery of consciousness in business”

  1. Albert says:

    “The more you give the more you get” is a great statement but, I would avoid talking about “Karma” otherwise it becomes too much “philosophical” ๐Ÿ˜‰

    • Hi Albert,

      I guess I was too much inspired by “My name is Earl”, the TV show. The whole show is based upon Karma ๐Ÿ™‚

      Thanks a lot for your comment. Much appreciated.

      – Jens

  2. Milena says:

    What an interesting post. Personally, I like doing nice deeds, even when it’s related to business. But I also know a couple people who are always giving discounts or free services, and it seems like their business never really takes off. Is it possible that not everyone feels indebted by “favors”?

    • jens says:

      Hi Milena,

      I believe that almost all people will be indebted by favors, but when it comes to business, itโ€™s also very important to understand what type of favors you should be doing.

      Itโ€™s important to be very helpful, and have brilliant customer service, and make customers feel good and let them ask questions and talk about whatever they would like to talk about.

      But, as I am saying in the article above, itโ€™s also important to let them know what you are giving to them. For instance, if I have bought an ebook for $97 and I am giving it to you for free, I shouldnโ€™t just say that I am giving it to you for free, I should also say that I paid $97 for the ebook.

      I am not sure what the people you know are doing, but I believe that itโ€™s just a matter of time before they will see the effect of giving. Sometimes it takes a few months, other times it takes a few years. And, of course, it depends on their business model as well – but thatโ€™s a different story ๐Ÿ™‚

      Whatโ€™s their business?

      Thanks a lot for your comment Milena.

      – Jens

      • Milena says:

        Hey Jens,

        They’re both in the natural health business like myself. Actually, now that I really think about it, they may have been doing me favors because I did something nice for them too ๐Ÿ™‚

        Your example really resonated with me. I think I’ll try to incorporate your technique when I’m talking to potential clients in the months to come.

        And thank *you* for responding! Not many bloggers take the time to do that ๐Ÿ˜‰

        Milena

        • Carolyn says:

          Hi Milena, I know that has been a problem with a lot of these half off deals that merchants offer through websites like Living Social and Groupon. Companies offer half off deals hoping to attract new long term customers, but then people use their half off deals and never return.

          I agree with Jens, it’s important for the giver to let the receiver know that this offer is meaningful in some way to the giver so that the receiver might appreciate the offer more.

  3. Carolyn says:

    Jens, Great blog post. I completely agree, whether you call it Karma or positive energy, if you give from the heart, you will get in return.

    I just started my blog recently but have already learned that my readers respond much more to my blog when I write with positive energy than when I don’t. I don’t market anything with my blog, but visits and comments mean a lot to me.

    I’m very glad to have found your blog. Good luck with it!

    • jens says:

      Hi Carolyn,

      Positive energy is what it’s al about. Keep sharing and spreading the energy.

      I always think about the small things, instead of the large numbers. For instance, meeting new people like you, is a lot more important to me than having 1,000 new visitors to my blog.

      Thanks a lot for your comment.

      – Jens

      • Carolyn says:

        Jens, thank you for your kind words. You made my day! I agree, I would rather have one person visit and leave a meaningful comment than a hundred people who just come and go.

        StumbleUpon has been like that for me since I started linking to it about a week ago. All of a sudden, I will get a traffic spike of about 50 visits at once coming from StumbleUpon, but there is no evidence on my blog that anyone visited. It’s almost like fairies visiting in the night and leaving no trace.

        I’d rather have the visits than not, but a good comment means so much more. And thanks so much for visiting my blog and leaving a comment! ๐Ÿ™‚

        • jens says:

          When I started out blogging, I was looking at the stats several times every single day. Now, I hardly look at the stats anymore. I just focus on the content and the conversations and creating relations.

          That’s what matters to me when it comes to blogging. And it makes it a lot more fun ๐Ÿ™‚

          Thanks again for your awesome comments.

          – Jens

  4. Sean M Kelly says:

    I agee for sure. The more special we feel when being served the more likely we will come back and buy more. There are two grocery shops near us – one is the usual big supermarket where you just feel like one of the herd and the other you are made feel special. In the first they are trying to get everyone to use the automatic machines for payment so they dont have to pay staff and in the second as soon as the staff see anyone is waiting they ring a bell and you are served immediately and served with a “smile”, not a comment from a computerised cash register saying “unknown bag in baggage area”.

    The price may be a little more expensive in the second shop but in my mind – it’s worth it!

    Dare to Dream!
    Sean M Kelly
    The Irish Inspirational Blogger!

    • jens says:

      Hi Sean,

      Wow, I know for sure which store I would be shopping at. It’s the same where I live. I actually go for the smiles instead of the groceries ๐Ÿ™‚

      I’ve been to Ireland (Dublin) once, it’s a wonderful city. And I’m going back someday soon.

      Thanks a lot for your comment.

      – Jens

      • Carolyn says:

        Sean, I wish I had that kind of grocery store in my town. But I do avoid self-checkout like the plague. I have my favorite cashiers and I go to their aisles. They always have a smile for me and seem to care about their job. Sometimes they will find coupons on the products for me too.

        I wish more businesses realized the value of a personal touch!

  5. Sean M Kelly says:

    Cheers Jen

  6. Mark Harai says:

    Hi Jen, I certainly believe in Karma.

    What we are getting from life is a direct result of the seeds we’ve planted with our attitudes and actions toward others.

    Sounds kind of hokey, but that’s just the way I roll.

    It’s the first time I’ve visited your blog, forgive my tardiness!

    • jens says:

      Hi Mark,

      It doesn’t sound hokey at all. I believe in Karma as well. For instance, I always visit restaurants, not based upon the food experience, but on their smiles and their positive energy. My wife doesn’t agree with me on that one, but to me, that’s what’s important when we’re eating out ๐Ÿ™‚

      Thanks a lot for visiting Mark.

  7. Abdul Rehman says:

    Wonderful article. Yes, I’m a strong believer in Karma. If you do good, then good will happen to you. I offer free guides and tips on my blogs for beginners who want to enter the internet marketing industry and I provide free help to them whenever they need it. This act of mine is reciprocated with my success in my online businesses.

    • jens says:

      Hi Abdul,

      That’s brilliant. I’m sure your free guides and tips are helping a lot of people. That’s what it’s all about and the absolute best way to do business.

      Thanks a lot for your comment. I’ll take a closer look at your blog in a few minutes ๐Ÿ™‚

  8. Pau says:

    Hi Jens. I recently found your site but I find a lot of your content inspiring. It all seems to be about giving and receiving doesn’t it? I have been thinking karma and the law of attraction sound like pretty similar things – put good out there, and good comes back to you.

    It’s interesting with your barber story, and it made me think! When I go to my barber, I find that the place is pretty cozy and he gives a good service, but if I try to talk to him he doesn’t seem all that interested, and often will talk a lot to OTHER clients while he is cutting my hair. Overall, I try to avoid going as much as I can and often don’t cut my hair for like 4 to 6 months at a time. I would go to another one if he wasn’t pretty much the only one I know in town (it is a small town ;))

    I have been trying to get into online marketing myself pretty unsuccessfully but I have to say I am learning a lot from your blog and free ebooks. Thank you!

    • Hi Pau,

      That’s a very interesting observation. I keep switching to different hair dressers, just to see how they are different. At the moment, I’m with one of my old class mates from high school. She’s a great hair dresser, but the reason I’m with her, is that she’s even better at talking and she is great when it comes to customer service.

      Thanks for your kind words.

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