sly : marketing

The Genius

You think you’ve got an awesome idea, well the chances that your idea is not just yours is fairly big.

I don’t know how many times I have thought about something unique, something so special that I was sure that not a single person in the whole world would have had anything close to the same thoughts – only to find out a few minutes later that I was wrong.

What I’m going to tell you right now is not one of the brightest ideas I’ve had (nevertheless, it was a good one), but it shows my point.

It’s all about pizza

I love pizza. I can eat pizza every single day. I could probably eat pizza as every single meal; breakfast, lunch and dinner. I never get tired of it. That’s probably why I’ve written stories about the pizza delivery guy, how to be successful selling pizza and promoting your business at the local pizzeria.

I know I just said it, but I love pizza. It’s not just about the taste. I love making pizza, and I love the history of pizza. I love everything about pizza.


So, what I was thinking was, why not focus on pizza and marketing. Let’s combine them.

If I only focus on marketing and pizza, I would become an expert and a leader, I could probably become a guru on the topic of marketing pizza. People everywhere (especially in Norway) would contact me for advice. There are many independent pizza restaurants, big chains of pizza restaurants, and frozen pizza producers. I’m telling you, people in Norway eat a lot of pizza, the market is huge.

When I came up with this pizza marketing idea, I thought wow, what a brilliant idea. I could combine the two things I really love, marketing and pizza. I was sure that I was alone, that not a single person in the whole world would have had the same thought. Yes, I know, a lot of people love pizza and of course there are other people thinking about this, the pizza industry is huge. But I didn’t think about it.

I found my twin brother

So, I did a search, and I found myself. Well, he looks a little different, but hey, we’ve got the same love for pizza and he is the pizza marketing genius. After just looking at his site for a few seconds, just reading the headline, I felt envious. I could feel it all over my body. This guy had my idea a long time before I even thought about it, and he did it.

He’s making a living marketing pizza. What an awesome job.

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