You need to create your story.
When you tell your story, every part of it should be related to who you are.
Let’s say you own a farm, and you’re renting out rooms to guests. You’ve decided that your story has three main parts:
- the farm is more than 100 years old (the history of the farm)
- you love your animals and your guests do as well (animal welfare)
- you grow all the food you serve (organic food)
When you tell your story, you should always focus on one or several parts of your story.
In the different rooms, place pictures of your animals.
Add notes, brochures on tables – you’ve written about how life used to be on the farm; what’s different now?
Tell your guests about the food when you are serving it; when did you start to grow it, is it hard to do? How do you do it, and why?
You love your animals and your guests would love to see them and pet them, how can you offer it to them? What’s important to the animals?