Everything you do, when it comes to marketing, should start with a sales funnel. What I'm saying is that you should create your sales funnel before you start promoting your product.

The sales funnel is more or less a visualization of the actual sales process.

What is a sales funnel?

The reason it's called a funnel, is that, like any funnel, a lot comes in at the top, and very little comes out at the bottom.

When it comes to sales, we are talking about people/customers.