A while ago I wrote a post about the glitch, which Electronic Arts turned into really powerful marketing. Tiger Woods was the star of the game and of the YouTube movie.

Now. I'm not a fan of golf, Tiger Woods or celebrity gossip. But it's kind of hard not to notice the news about the crash and the alleged mistresses. Put that aside for a moment, because I have no idea what the truth of the story is, and I don't really care either.

It's time to bring to the surface, once again, a wonderful marketing story. It's a story with two sides. One is true, the other is not. I still don't know which one is true. Either way, it ended up as really powerful marketing.

Let me first tell you the story, how it has been told to me, and what most people think happened.