Word of mouth is usually being referred to as passing information from person to person, and in the beginning it was all about oral communication. But now, it includes many types of communication between people. I thought, for a long time, that it had to be between two people to be called word of mouth. But I think that it needs to be between people, from one person to one or more people... that's all.

It might sound easy, but it's not as easy as it sounds. Here it comes; there are only three ways that people can discover your website. Think about it for a second. There are only three ways. If you cover them all, you'll get massive traffic to your website.

People will find your website:

1. by using a search engine
2. by clicking on links on other websites
3. by word of mouth