I had very little time. I was suppose to meet a friend in less than ten minutes, and it was at least a fifteen minute walk - if walking fast.

The reason I was late, was due to a problem with my wife's iMac. It wouldn't start. The only thing that happened after she pushed the power button was a white screen.

I did a quick search on Google, and discovered the name "white screen of death". It seemed fairly common, although I couldn't find a solution. I have to give credit to Google, I had very little time.

I am actually sort of a fan of Apple, I have been this for a few years. The reason for this crush, is that I think that their products are awesome and their advertisements are really powerful. Everything about Apple (and Steve Jobs) seems to be close to perfect (well, except for maybe the price of their products).

But there is one thing about Apple that surprised me in a negative way, and the same thing has surprised me twice - and that's really surprising. In fact, it's about marketing.